Apple the brand that conquered the world. Undoubtedly, Apple is one of the most well-known brands, the study of its story brings many interesting points.

Apple the brand that conquered the world

Apple the brand that conquered the world which was originally known as Apple Computer, is a multinational company that operates in various fields including the production of electronic devices, personal computers, server production, and computer software. In addition, the mentioned company is one of the largest distributors of multimedia content. Apple has established agencies all over the world to sell its products, which are called App Stores. The main products of this company are the iPhone smartphone, iPad tablet, portable multimedia player, and Macintosh series computers.

At the begining of this article which is about Apple the brand that conquered the world we’re going to talk about Steve Jobs and Steve Wozniak  who founded a company called Apple on April 1, 1976. The registration of this company was also done on the third day of January 1977 (13 January 1355) in Cupertino, California.

For three decades, the main activity of this company was the production of personal computers. In the meantime, products such as the Apple 2 computer, Macintosh and Power Mac were produced. At that time, the sale of these devices was not very favorable and until the 90s, Apple’s market share in the sale of personal computers was very low. Although Steve Jobs was one of the founders of Apple, he was fired from the company between 1985 and 1996. While he was not working at Apple, he founded another company called NeXT, which was eventually bought by Apple. After this incident, Jobs was again elected as the CEO of Apple.

With the introduction of the Apple multimedia player known as the iPod in 2001 and the creation of the iTunes Music Store in 2003, Apple has established itself as one of the top electronics manufacturers and one of the top sellers of multimedia content in the world. These factors caused the computer name to be removed from the end of the company’s name, and in 2007, the company’s name was changed to Apple.

The founding of Apple

If you are reading this article, which is about Aplle the brand that conquered the world, you should probably be considered one of the lovers or at least those interested in the world of technology. With these conditions, you must know that the story of most of the popular and big brands in the field of technology started from a legendary place called the garage of the house. Another thing that exists at the beginning of the story of these types of companies is the not-so-suitable conditions and the workforce of two or three people. But in the end, these beginnings end in a unique ending.

As we mentioned briefly in the introduction section, Steve Jobs and Steve Wozniak are known as the main founders of Apple; But in the meantime, we should not forget one of Steve’s friends named Ronald Wayne. If it wasn’t for Vienna, we might not have seen products like iPhone, iPad, or iMac today. Jobs convinced his friend Wayne to work as his and Steve Wozniak’s subordinate by receiving 10% of the shares of the newly founded company. But 12 days after this happened, Wayne sold his shares worth only $500. This stock is currently worth 72 billion dollars.

The founding of Apple – the meeting of Jobs and Wozniak

The Steves in the story met each other in one of the computer clubs. In this club, computer enthusiasts gathered in a garage in Menlopark, California. The two shared a common goal: to make computers simple for everyone.

At that time, Wozniak had built his first computer. This computer had a keyboard similar to a typewriter and could be connected to a TV. Later, this computer was produced under the name of Apple One, and in fact, it should be considered a prototype of all modern computers. But Wozniak’s main goal was not to change the world, he was more interested in showing himself to others as someone who is able to produce the best possible product with the least resources.

Ronald Wayne

Before founding Apple, Wozniak was reluctant to show his computer to others. He was embarrassed and thought he knew very little about computer systems, so he decided not to introduce his machine to the club altogether. But thanks to Steve Jobs, who saw great potential in Wozniak’s computer, Wozniak relented. If Jobs had not met Wozniak, perhaps the computer built by Wozniak would never have been seen. Even in order to finance the production of this computer, Steve Jobs sold his Volkswagen. Wozniak also sold his HP calculator at that time, and finally, the two, together with Ronald Wayne, founded Apple Computer on April 1, 1976 (12 April 1355), a company that is now 42 years old.

Read More: Strange stories of the world of technology

Choosing the Apple name

Choosing the name of the Apple the brand that conquered the world is the issue in which we’re going to talk about. According to Wozniak’s interview published in Bytes magazine in December 1984, he attributed the idea of choosing the name Apple to Steve Jobs. Wozniak said in this interview: “Jobs occasionally gardened and grew his own organic produce. I think the name Apple came to him because of this or maybe it was the feedback of nature. Maybe this word suddenly inspired him for a moment. In any case, after the name Apple, we both tried to substitute other names; But in the end, none of us managed to find a better name than Apple.”

Selling Apple One computers

Wozniak built all the computers by hand, even though the price set for each Apple One computer was slightly more than the cost of buying its parts. If they managed to sell 50 Apple Ones, only their investment costs would be returned. But Steve Jobs had more ambitious dreams.

The price of Apple One was set at $666.66. The newly founded Apple managed to sign a contract with the Byte store located in Mountain View to produce 50 Apple One units at a price of $500 per unit. Apple was not able to produce more Apple One at that time. The Atari company, where Steve Jobs had a history of working, requested the desired amount in cash to sell each piece to him, and the bank also disqualified Jobs from receiving a loan. Although at that time, Steve Jobs had received an offer of 5 thousand dollars from the father of one of his friends; But this amount was not enough to provide the resources needed to build more Apple One computers.

After preparing the Byte Store order, problems arose between the fledgling Apple Computer Company and the manager of the store, which ultimately led Steve Jobs to take another risk for success. In that situation, he promised to complete the manufactured computers and deliver them to the store in question on time. In fact, the Byte store did not have much hope of selling the Apple One prototype, and for this reason, in the conversations between the Byte shop manager and Steve Jobs, it was decided that this product would become a complete computer. It was around this time that Ronald Wayne became completely disillusioned with the company he had just founded with his friends and eventually left the company.

After his fiasco with the Byte store and his new commitments, Jobs worked hard with Wozniak and several friends and family to get the store’s change order on time. Young and motivated Steve did his job well and kept his promise. When the modified Apple Computer product was delivered to the Byte shop for the second time, Terrell, who managed the said store, was surprised by what he saw.

The product that Jobs and Wozniak had prepared was just a computer board that would not work without its prerequisites. Terrell couldn’t even test these boards and had to buy two converters. Since this product did not have a keyboard or display, it was not possible to transfer information to it without the necessary accessories. Even if a keyboard was added to this board, even with the great effort of a programmer, it would not be possible to program it; Because Jobs and Wozniak did not present the programming language on a cassette tape or a ROM memory chip. Another problem with this product was that there was no box for it.

Terrell did not hope for this win either; But Jobs finally convinced him to fulfill the contract and pay the desired amount to the young Apple company. Finally, between 1976 and September 1977, 200 Apple One computers were produced. Considering that every 200 Apple One computers made were sold, this product can be considered a successful device. This computer made the fledgling Apple company experience a very impressive growth.

Apple computer 2

In this part of the article which is about Apple the brand that conquered the world, we’re going to talk about Apple computer 2. In April 1977, the Apple II computer was introduced at the West Coast Computer Show. At that time, this product had shoulder-to-shoulder competition with giants such as Commodore PET. This machine, like its previous generation, was a pioneering machine that used color graphics and its memory was of a tape type, which was later upgraded to a 5.2-inch floppy. The Apple 2 could display images on an NTSC display with a true resolution of 280 x 192 pixels, which was amazing at the time, and this resolution was considered a high resolution.

The Apple 2 computer was a real invention. The author of Steve Jobs’ biography, Walter Isaacson, has said that the introduction of Apple 2 was the starting point of the personal computer industry. The problem, however, was the $1,300 price set for this computer, which did not seem reasonable considering its technical specifications. Of course, paying such a fee for users required a good reason. But Apple 2 had a very good feature that people had a good reason to buy this product due to this feature.

Visicalc software is a stimulus to increase the sales of Apple 2

A Harvard Business School student named Dan Bricklin provided a very good mental picture. He had the idea of a display in which numbers are visually visible and can be interacted with using a mouse and keyboard and various operations such as addition and subtraction can be performed on them. Of course, what came to Bricklin’s mind in the 1970s has appeared in today’s spreadsheet software such as Excel. Bricklin along with Bob Frankston developed VisiCalc software for Apple 2 within two months.

VisiCalc was introduced in 1979. The software was advertised as a magic screen capable of recalculating. Obviously, the release of the aforementioned software was one of the most important factors that contributed to the successful sale of the Apple 2 computer and made the company establish a solid foundation in the personal computer industry.

Before the official introduction of VisiCalc, an analyst named Benjamin M. Rosen, after a brief review of this software, expressed his opinion as follows: “VisiCalc is very powerful and complete, and its operation is easy and suitable, and these characteristics make this software probably one of the Become the best-selling software in history. In addition, the existence of such software helps to sell more computers.”

Of course, there were other people at that time who didn’t think it was reasonable to buy Apple 2 just because of having the mentioned software. Among these people, we can mention Tim Berry, who thought it would be better if VisiCalc could run on CP/M computers so that its capabilities could be used on other systems.

Apple, Xerox, and one-button mouse

The two Steve stories targeted the big names in the industry with two personal computers produced in their company.

At that time, Xerox also established a research center called Xerox PARC in America. The center was built to investigate new technologies and helped advance technologies such as optical multimedia content, Ethernet, and laser printers that are used on a daily basis.

Both the Apple One and the Apple 2 were text-based systems that were very similar to the early personal computers offered by IBM. But Steve Jobs wanted to make a device that had more sense. He convinced Xerox to give him access to Xerox PARC for three days along with some Apple employees. In return, Xerox bought 100,000 shares of Apple at a price of $10 per share before the company’s initial public offering, which brought high profits and low risk to Xerox. Jobs’ opinion changed when he saw a device called Alto. This machine was widely used in the Xerox research center and at that time it used a horizontal display and a graphical user interface. These two features made Alto ahead of others in its time. Xerox company produced a total of 2000 units of this product. Steve Jobs came to the conclusion that the computers produced by Apple should have a function similar to the product of Xerox.

Apple’s entry into the stock market

After Ford went public in 1956, the largest IPO (initial stock offering) was held by Apple in 1980. At that time, Apple entered the stock market with a value equal to 1.8 billion dollars, and this was enough to make more than 40 of the company’s 1,000 employees become millionaires overnight.

The Apple 3 computer was also introduced in 1980 at a price between $4,340 and $7,800 and was supposed to be Apple’s flagship and business computer, but this did not happen due to the problems that arose for this product. As a reminder, it is not bad to mention that Apple 3 uses a processor with a working frequency of 2 MHz, and its RAM memory was considered to be 4 KB.

A year after Apple’s IPO, in 1981, IBM introduced a personal computer priced at $1,565. This product did not have significant technical specifications and because people did not care about these specifications, after two years it was able to take a significant share of Apple’s market. At the same time, Apple felt its first strong tremor. As a result, this company fired 40 of its employees, and changes were made in the positions of the main managers. In 1982, the young Microsoft company started making some software for Apple’s mysterious Mac project; But the Redmonds were simultaneously working on a graphical user interface (Windows) for IBM PCs.

But in 1983, Apple also introduced a computer named Lisa with a price of $9,995. This product was actually the first commercial computer with a mouse and graphical user interface; But due to the high price, low speed, and lack of compatibility with other products, it could not be successful.

The birth of the Mac and the departure of Steve Jobs from Apple

Finally, in 1984, the long-awaited Mac personal computer was introduced. This personal computer uses 128 kilobytes of memory and its price was set at $2,495. Other features of the early Mac include its 8 MHz processor.

But in 1985, after problems arose between Jobs and Scully (CEO of Pepsi, who took over as CEO of Apple), Steve Dastan resigned from Apple and founded a new company called Next (NeXT).

Things did not go well for Apple after Jobs’ resignation until in 1988 Apple sued Microsoft for infringing the audio and visual rights of the Lisa computer and using Apple’s achievements in Windows 2.0 due to the excessive decrease in Macintosh sales. 3 complained.

It was in this year that Jobs introduced a new personal computer in the Next company. In 1988, Apple introduced only one product called Mac IIx, which had nothing to say against the product made by NeXT. The NextComputer was a 12-inch product that ran the Unix operating system. In addition, the court situation between Apple and Microsoft did not end in favor of Cupertino.

In 1990, in response to criticism of the company’s high prices, Apple introduced three low-cost Mac models: the first model was the Mac Classic, priced at $999. The second model was called McLC and it was sold at the price of 2400 dollars, and finally, the third model was the Mac IIsi and it cost 3800 dollars. Despite the technical limitations of these three products, Apple managed to sell a large number of them and once again win back the trust of its investors.

In 1990, Apple also invested in Arm. This company paid 2.5 million dollars to ARM and acquired 43% of the shares of this CPU manufacturer. At the end of the 1990s, Apple sold its 43% stake in ARM at a price equal to 792 million dollars, and this caused the losses incurred by ARM to be compensated so the company could move away from its bad days.

Powerbook entered the market

Although Apple tried many times to produce a portable product, But this effort never came to fruition. But Apple did not give up and finally, in 1991, it introduced its first portable personal computer named Powerbook. This product is actually the first generation of products that we know today as MacBook. In that year, Apple unveiled three models: PowerBook 100, PowerBook 140, and PowerBook 170. These devices offered features like Mac, But their weight was low and this product eventually became a standard for portable computers.

In 1991, Apple also cooperated with IBM and produced a multimedia engine, an operating system, and computers based on Motorola’s RISC processors.

After years of dominance of the Macintosh operating system, finally, in 1992, Microsoft was able to attract the opinion of many users with the release of Windows 3.1. At that time, Apple’s 15% share was rapidly slipping away from this company.

Of course, another important event happened to Apple in 1992, and that was the entry of a 25-year-old and creative designer named Jonathan Ive into the Cupertino industrial design group. He worked in the design of products such as MessagePad 110 and after 6 years at Apple, he became the main designer of the iMac. As we know, iMac was one of Apple’s turning points in the design of personal computers. Before the unveiling of the iMac, Steve Jobs returned to the company he founded with Apple’s acquisition of NeXT. The purchase of NeXT gave Apple the opportunity to use the company’s significant improvements in the field of software, which resulted in fundamental and positive changes in the Mac operating system.

iMac, redefining the desktop computer

The age of computers connected to the Internet for most people is associated with the blue Apple iMac. This personal computer was priced at $1,299 and was one of the fastest Mac series computers introduced by Apple.

MacOS X strategy is defined. At Apple’s World Developers Conference, Steve Jobs announced to developers that Mac OS 8.5 is a truly advanced operating system that provides great features to users.

After the success of the iMac in 1998, Apple also applied an update to its portable computers. In 99, Apple unveiled a product called iBook.

Dual iPod and iTunes and the revolution in the world of music

In 2001, 4 years after the infrastructural changes of Steve Jobs in Apple, this company introduced a revolutionary product called the iPod, which with its price of 399 dollars uses 5 gigabytes of internal storage memory and could hold 1000 MP3 audio files. But at that time, few people thought that this product could completely revolutionize not only Apple but also the music industry.

Simultaneously with the introduction of the iPod, Apple released a new version of the MacOS X operating system. In this version, features that Mac users have been waiting for for a long time were added, including multitasking, multi-processing activity, etc. Of course, the original version of OAS X was not yet ready for public release.

But it was in 2002 that MacOS X 10.2 was prepared by Apple under the code name Jaguar. Apple has implemented many improvements in this version, including the addition of email, iChat, address book, Inkwell, Quicktime 6 with support for MPEG-4 format, improved universal access, optimized search section, Sherlock 3, Quartz Extreme, And Rendezvous pointed out.

This version of OAS X was one of the turning points of this operating system and one of the important factors in attracting users’ attention to Apple’s desktop platform. In 2003, one of the most important products of Apple, the iTunes store, was unveiled. After the success that the Cupertinos achieved with the release of the iPod, the company decided to establish the music store Itinos; A virtual store where more than 200 thousand songs were available to users. At that time, users had to pay 99 cents to access each song.

In 2003, Apple also revolutionized the laptop industry by introducing the world’s first 17-inch notebook. In addition, the 12-inch Apple Powerbook model was introduced this year, which was considered the smallest laptop made by this company until then.

iPhone and the beginning of Apple’s dominance

In 2007, one of the most historic moments was spent in Apple. In this year, the first generation of the iPhone smartphone was introduced by Steve Jobs, the creative brain of Apple. This product is considered one of the most revolutionary technology products in history. With the introduction of the iPhone, the relationship between mobile operators and phone manufacturers entered a new phase.

It is safe to say that the birth of the iPhone is a turning point in the history of the technology world. With the iPhone, Apple brought down many giants in the field of mobile phones such as Nokia and ended the monotony of competitors such as Microsoft. The iPhone has been Apple’s main product for more than a decade, so that most of the company’s income comes from iPhone sales.

Three years later, in 2010, Steve Jobs introduced the first iPad tablet, which revolutionized the field once again. If iPhones and iPads are not more important than Apple Macs, they are certainly not less important.

In addition, by introducing the iCloud cloud service, Apple made this technology available to ordinary users in its own way. As we know, cloud services similar to iCloud are provided by many companies today. Although Apple was not the first company active in the field of cloud services, it played a very important role in presenting and introducing this service to ordinary users.

But finally 2011 came. A year that was perhaps one of the saddest times for many Apple fans. Steve Jobs died this year, just one day after the introduction of the iPhone 4S at the age of 56.

In 2013, during the World Developers Conference, Apple unveiled the new and completely redesigned Mac Pro. This product was small and its black color and cylindrical shape attracted the attention of many desktop users. This model was improved in many ways compared to the previous models and was sold from December of the same year at a price of $2,999. Although the Mac Pro price is very high, we must note that Apple has produced this product for professional users.

Apple’s next revolutionary product in the gadget market was the Apple Watch, which was introduced in 2014 by Tim Cook. In introducing this product, they introduced it as a tool to control health and fitness. The first version of Apple Watch was released on April 24, 2015, and three versions have been introduced to date. As the most valuable company in the world, Apple has an annual income of about 220 billion dollars, of which 48 billion is reported as net income. The company has 123,000 employees around the world and its stock value also sees many jumps every day.

This company recently became the first American company with a market value of one trillion dollars. Thanks to a jump in the value of its shares, the Cupertinos managed to achieve such an achievement ahead of Amazon, the online retail giant of the world of technology, as the company’s closest competitor. We note that contrary to public opinion, Apple is not the first trillion dollar company in the world; Because PetroChina achieved this figure for a short time in 2007.

The surge in Cupertino’s stock came a day after it reported better-than-expected financial results for the third quarter of 2018. During this time, the giant of the technology world reached a profit of 11.5 billion dollars from an income of 53.3 billion dollars, and this issue increased the value of its shares to such an extent that the market value of this company simply jumped from 935 billion dollars to 1 trillion dollars.