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The story of the Tesla brand




In 2003, in Silicon Valley, the beating heart of innovation and creativity in the world of technology, a spark was struck. The story of the Tesla brand was the beginning of a great transformation in the automotive industry. A group of bold and entrepreneurial engineers, with the dream of building a clean, powerful, and luxurious car, founded a company and named it Tesla Motors in honor of Nikola Tesla, the famous inventor and physicist. At first, this company faced many challenges, because the idea of ​​electric cars was still nascent at that time and faced many doubts and criticisms. But Tesla continued on its path relying on perseverance, creativity, and commitment.

The story of the Tesla brand

This article was updated on the occasion of the anniversary of the founding of Tesla on July 11, 1403.

In 2008, Tesla took a big step forward in the automotive industry by introducing the Roadster, the first all-electric sports car. With its impressive performance and range, this car attracted the opinion of many experts and customers and proved that electric cars can be a serious competitor to gasoline cars.

Tesla continued its innovation and development process and in 2013, it once again revolutionized the industry with the introduction of the Model S, its first all-electric luxury sedan. This car has become the most popular electric car in the world with its beautiful design, spacious interior, and excellent performance. Tesla Model S achieved such popularity that year in competition with cars from the Mercedes Benz S Class sedan family BMW 7 Series and any other luxury sedan; Despite these news-making successes in the 2000s, it is interesting to know that the story of Tesla Motors began in 1990.

The symbol of Tesla

Today, Tesla is known as one of the most valuable automotive brands in the world and has become a symbol of innovation, creativity, and commitment. Offering a wide range of electric vehicles, energy storage batteries and solar panels, the company is working to create a cleaner and more sustainable future for the planet.

Tesla’s story is an inspiring story of courage, creativity, and perseverance. This story shows how by relying on new ideas and continuous effort, you can achieve great goals and change the world around you.

Tesla in its early days

Elon Musk is the most famous CEO of Tesla, but Martin Eberhard and Mark Tarpening were the first CEOs of Tesla and one of the founders of the company. Today, many people know Tesla by the name of Elon Musk, and he as the founder of this company. But the fact is that in the beginning, Elon was just a series A investor and a big supporter of this project. He sat on the chairman’s chair as the fourth chief executive officer of Tesla.

Eberhard and Tarpening, the first founders of Tesla

Eberhard and Tarpening met in the 80s and founded a company called Nuvomedia in 1997. This company was a pioneer in the field of producing e-readers and released a product called “Rocket Ebook” to the market. Tarpenning was the CEO and Eberhard was the chief technology officer of this company.

Rocket e-book

The idea of ​​establishing Tesla was formed from Martin’s interest in sports cars; He thought about buying sports cars for several reasons, but decided against it because:

  • These cars had high fuel consumption and consumed 13 liters of gasoline per 100 kilometers, which was not economical at all.
  • In those years, due to the war in the Middle East region, the price of oil and gasoline had increased significantly.
  • Global warming was also considered a serious problem that buying such a car could accelerate its process.

Eberhard thought about buying an electric car like the EV1, but these cars were collected from the market. In the early 2000s, the state of California passed a zero-emission vehicle law aimed at reducing greenhouse gas emissions and air pollution. The law required automakers to allocate 10 percent of cars sold in California to zero-emission models by 2010; But some automobile companies such as General Motors, Toyota, and Honda were against this law and considered it too strict and detrimental to the automobile industry.

The idea of ​​establishing Tesla was formed from its founder’s interest in sports cars

Finally, in 2002, car companies undermined the zero-emission car law by lobbying and donating to politicians. As a result of this weakening, the number of electric vehicles sold in the state decreased significantly. Desperate to find the right electric car, Eberhard talked to Mark about making an electric car. At first, instead of producing an electric car, Mark was looking for a suitable alternative to gasoline. For their new idea, Eberhard and Mark investigated all the alternative energies for use in the car.

At that time, electric cars did not have the appropriate speed and efficiency, and Eberhard investigated all types of fuel, from hydrogen fuel cells to diesel, diesel, and natural gas. In electric cars, electricity may be generated from coal, natural gas, or oil. Eberhard and Mark concluded with various studies that electric cars are better than any other vehicle; But the problem was that Eberhard and Tarpenning had worked together in the hardware department and had no experience in the automotive field.

Before founding Tesla, Eberhard searched the Internet to see if there was a company that made an electric car. In those years, not all the big companies had entered the field, but a small company in Southern California called AC Propulsion had produced three hand-built cars of a special model called the tzero, which passed the initial ideas to Eberhard and his later colleagues. The tzero proved that a high-speed electric car could be produced, but the idea still needed to be nurtured. After contacting them, Eberhard learned that the small company had lost almost all of its revenue after the zero-emission car law was repealed. Therefore, Eberhard took action and by investing in this company, he asked them to build a car for him.

tzero car

The car made by this company was equipped with a sensitive and dangerous type of battery that used lead plates and sulfuric acid to generate electricity, so it had a very short range. Eberhard suggested that they use lithium-ion batteries instead. As a result, with more investment, cars equipped with lithium-ion batteries were built. After Eberhard and Tarpening found the right battery for use in electric vehicles, they looked for a way to fully build these vehicles with the right range and capability.

Eberhard’s ideas and his attempt to collaborate with AC Propulsion were not successful and as a result he decided to start his own company. At that time, Eberhard asked himself that if electric cars were a feasible idea, why the car manufacturing giants had not entered this field.

The truth is that General Motors has already tried to enter the commercial electric vehicle industry by investing billions of dollars and building a prototype called EV-1, but its attempt was not successful.

Tesla Motors was founded on July 1, 2003

After extensive research, these two colleagues realized that most car manufacturing companies outsource parts of car production to other companies. As a result, they were looking for a partner for this work, and in their search they reached an English company called Lotus. Thus, Tesla Motors was established on July 1, 2003.

Meeting with Elon Musk

Tesla Motors did not have foreign investors in the beginning. Eberhard and Tarpening used their capital and the help of their friends and family members to establish this company and continue working. They were also connected to the venture capital (VC) community, especially those who had benefited from previous investments. A point that should be noted is that in large investment funds with several partners, some kind of consensus or agreement between all partners is needed for financing. In other words, if the investment fund has five partners, all of them must agree with the investment or at least none of them have veto rights; Because even if one of them disagrees, the investment is rejected.

Unfortunately, Eberhard and Tarpening did not have the power of influence and persuasion to convince all partners. The funny thing is that they would go to these companies and completely convince their respective technology experts there so that they fully understood the idea; But in the end, their biotech specialist was vetoing the investment, and that’s where Elon Musk stepped in. Eberhard and Tarpening had previously met him in 2001 at a conference on the exploration and habitation of Mars. Therefore, knowing him and considering the lack of success with other investors, they decided to meet with Musk again.

Elon Musk next to Eberhard and Tarpening

Elon Musk had an important difference from other investors, he was trying to build a spaceship; Therefore, building an all-electric car was not a strange thing for him. Musk was very receptive to their idea and after the initial agreement between Elon Musk, Eberhard, and Tarpening, Musk invested $6.35 million of his own money in Tesla on April 1, 2004, and was elected as the chairman of the board in addition to the partnership.

Amazing battery technology

The first step to making an efficient and optimal electric car was to design a suitable battery for it, a step with many challenges. Eberhard and Tarpening started the battery construction from scratch; Managing this number of battery cells was a major challenge, both mechanically and to ensure safety. Something that had never been done before. At a conference, someone was talking about the dangers of lithium batteries; At the same time and suddenly, a large number of fires caused by laptops were reported. The number of these fires was not large, but they seemed very dangerous. As a result, the safety of lithium-ion batteries and their cooling was a big challenge at that time, and until this challenge was solved, the next steps were delayed.

Today, all-electric cars use the battery system that Tesla designed

Further, with the help of a team of experts in the field of lithium-ion batteries, Tarpening and Eberhard were able to design a system to cool them. No one had put 7,000 cells together to make a battery before. In battery construction, the cell is the basic unit that stores and produces electrical energy. Each battery consists of a number of cells connected in series or parallel. Today, all-electric cars use the battery system designed by Tesla Motors.

Lithium ion battery used in Roadster

The roadster car is born

The design of Tesla Motors’ first car was very important. They were looking for a car that didn’t scream electric at first glance. Eberhard held numerous meetings with various individuals and design companies, especially the Lotus design team, to convey his vision to them. Finally, Bill McGridge and IDEO had a good meeting with Eberhard and prepared some preliminary designs for him. The co-founder of Tesla Motors, at a party attended by company members and consultants, asked them about the initial plans. The final design of the Roadster was chosen at the same meeting.

Tesla unveiled the Roadster prototype in 2006. This initial unveiling caused all-electric sports cars to gain many fans before being released to the market. At an event for the initial unveiling of this car that was held in Santa Monica on July 10, 2006, exciting things happened. This event was widely welcomed by the media, investors and people. Many people were surprised to see an electric car with this level of performance and appeal, But the most interesting event was the presence of Arnold Schwarzenegger in this event.

Arnold at the unveiling of the Roadster

Eberhard and Tarpening regularly held meetings to demonstrate and explain various electric vehicle prototypes. The main purpose of doing such work was to maintain communication with customers and accompany them along this path. Eberhard and Tarpening didn’t know exactly when the final product would be on the market, and they were very open about it. Various people and even some Tesla investors registered their names on the waiting list by paying $100,000.

Eberhard and Tarpenning didn’t have a pre-written marketing plan to sell their electric cars, but seeing the influx of customers and the interest they showed in buying an electric car got them thinking. Therefore, they were looking for a way to satisfy their customers and their commitment to them.

Eberhard and Tarpenning faced many technical challenges in the roadster production process; The most difficult and surprising challenge that they did not expect to happen was the problem of getting parts from suppliers. They wanted to use standard technologies to build their electric car, and by coming up with more exotic ideas, they faced more risk. In the early stages of roadster development, Tesla faced many challenges in sourcing safety components such as airbags, seat belts, and door locks.

The most difficult challenge in roadster production was the problem of getting parts from suppliers

The company, which supplies safety parts such as airbags, believed that the number of airbags purchased by Tesla was what a typical car company would order for a prototype that would never be sold. Also, the supplier company saw Tesla as a company with limited financial resources, so the risk of selling to this company was high. This was something that Eberhard and Tarpening had never predicted. At this stage, the Lotus company helped Tesla a lot in the field of supplying car parts. As a result of the challenges encountered in the design and development process, the final unveiling of Tesla’s long-awaited product was delayed until 2008.

The removal of Eberhard and the beginning of Elon Musk’s management

In the summer of 2007, Martin Eberhard was fired as CEO of Tesla and left the company a few months later. Elon Musk eventually became the fourth CEO of the company and has held this position since 2008.

Eberhard and Tarpening left Tesla when the Roadster was almost finished, and there was only one very annoying problem with the transmission and some power electronics changes that nearly killed the company; It was one of those near-death experiences for the company. They were transitioning all the engineers to the new sedan project, which they had been working on on a limited basis for about a year before. As engineers were released from the Roadster design team, they moved on to the Model S project.

Eberhard and Musk in one frame

Note that Elon Musk did not immediately take over the management of Tesla after Eberhard was fired. Tesla’s board initially hired former Flextronics CEO Mike Marks in a meeting. During his tenure as CEO of Tesla, Mike Marks overcame many of the company’s early challenges. He had a good track record in the previous company and understood executive management in the full sense. Many of Tesla’s additional projects and early financial challenges fell through during Marx’s brief tenure, and he was ousted in November 2007; Zev Drury , the former CEO of Clifford Electronics, then replaced Marks as CEO.

Finally, in October 2008, after the roadster was completed and released to the market, Elon Musk became the CEO of Tesla Motors and laid off 25% of the company’s workforce. By that time, he had invested 55 million dollars in the company.

The release of Roadster to the market

After the dismissal of Eberhard and Tarpening, Elon Musk took over the management of Tesla in October 2008 at the same time as the release of the Roadster. Tesla knew that building the first all-electric car would be expensive; So, they decided to build a premium electric sports car that would appeal to the rich. The roadster could accelerate to 96 km/h (60 mph) in 3.7 seconds. At that time, Ferrari Enzo was known as one of the fastest cars in the world and reached a speed of 96 km/h in 3.1 seconds. Although the Roadster was slightly slower than the Ferrari Enzo, the comparison shows Tesla’s exciting start.

Initially, the roadster car traveled between 300 and 392 kilometers after each battery charge

Also, the roadster could reach a speed of 201 km/h. However, the time it took for this car to reach 100 km/h and the maximum speed it could travel were not the main point of the story. The main story was the distance that the roadster could travel after each battery charge: 300 to 392 km. A total of 2,450 units of this car were built and its base price was $98,950. This price was considered a high price at that time and made this car available to rich people. You may be interested to know that in 2018, SpaceX launched the Falcon rocket carrying Elon Musk’s personal Tesla Roadster on a test flight.

In 2009, Daimler AG joined Tesla’s investors. However, the economic crisis of 2008 had also put pressure on Tesla Motors and they were looking for new capital to escape. By paying $50 million and acquiring a 10% stake in Tesla Motors, Daimler overcame many financial challenges. In 2010, Elon Musk decided to go public with Tesla shares, which went uphill from the beginning. The company’s stock went public on the Nasdaq on June 29, bringing $226 million in new capital to Tesla. In the same year, the Japanese auto industry giant, Toyota, decided to invest in Tesla and started a public partnership with the American brand to produce electric cars and related parts by paying $50 million.

The important move of Tesla Motors in the direction of car production took place on October 27, 2010. The American company moved to a new factory in Fremont, California, which was previously jointly owned and operated by General Motors and Toyota. Mass production of the Model S began at the same factory, and later models, the Model X and the Model 3, were quickly added to the production line.

Tesla factory in California

The launch of the Tesla Model S

After the Roadster, Tesla started building a very important car; the Tesla Model S. The Model S was known as the WhiteStar before it was released to the market. Finally, the wait was over and this car was launched in 2012 and created a revolution in the electric car industry. At that time, most electric cars were still expensive and small and could not travel a long distance after each battery charge; But the Model S was a different type of car. This model was a stylish five-door sedan with a range of 426 km, whose speed could reach 96 km/h in 3.9 seconds. In this sense, the acceleration of the Tesla Model S car was almost equivalent to the acceleration of the Lamborghini Murciélago and the maximum speed that this car could reach was 209 km/h.

Tesla Model STesla Model S

Model S not only had excellent performance but also had very high safety. The National Highway Traffic Safety Administration awarded the Model S a five-star rating in all subcategories.

With the Model S, we really tried to set a new standard in car safety; Tesla Model S was very well received.

– Elon Musk , CEO of Tesla

Although the Model S attracted a lot of attention and became the best-selling car in Norway in 2013, the start of the year was marked by a serious crisis for Tesla. They had launched the Model S, but the company’s stock value plummeted. Ashley Vance, the author of Elon Musk’s biography, says that he even decided to sell Tesla to Google at that time.

Elon Musk planned to sell Tesla to Google in 2013!

Elon Musk decided to sell his company to Google for $6 billion. However, in May, the stock rose again and Musk withdrew his offer. Tesla’s first quarterly earnings report was published on May 8, 2013. After nearly a decade of activity, the revolutionary carmaker had finally reached profitability and a quarterly profit of 11 million dollars.

The entry of semi-automatic and automatic cars into the market

A year later, in 2014, Tesla introduced its semi-autonomous driving system called Autopilot. Elon Musk believed that just as having Autopilot in airplanes is good, equipping cars with this system will also have many advantages. Autopilot allows the car to automatically stay in its lane and accelerate or brake. This is a feature that can be activated in all new Tesla vehicles. These cars have advanced sensors that provide 360-degree vision. Fully autonomous driving is currently being tested, But the day is not too late when people can get around in fully automated cars.

Imagine the day when the police stop you and angrily ask, do you know why I stopped you? You shrug your shoulders and say: “No, I was asleep” and you have not told a lie in this regard; Because the automatic steering system has guided the car all along the way. A year later, in 2016, Tesla changed the Model S, also known as a facelift. The most notable changes were the removal of the black air intake from the front of the car and the standard LED lights.

Tesla’s Model S has improved significantly since its initial release. In 2021, two models of this car were available: Long Range and Plaid. The long-range model can cover a relatively long distance of 650 kilometers with just one charge of the battery.

The Plaid model focuses more on performance and packs a staggering 1,020 horsepower. This power allows the car to reach a speed of 320 km/h (even faster than the Ferrari 430 Scuderia); But even more incredible is that the Plaid S car can reach a speed of 96 km/h in just two seconds; This acceleration is even faster than the multi-million dollar Bugatti Chiron. The starting price for the Long Range model starts at $94,990, while the Plaid model has a base price of $129,990.

Two S car models next to each other

Tesla Model S car attracted a lot of attention; So according to most customers, this car is not only the best electric car, but also the best car in the world. The Model S won several awards, including Motor Trend’s Car of the Year award. In 2018, Tesla achieved great success by selling nearly 250,000 Model S cars.

Launch of Model X

In 2015, Tesla Model X car production started. Tesla Model X is a mid-size luxury SUV and is known for its Falcon Doors. As you can see in the video below, the doors of this car open easily even when it is parked at a very short distance from two other cars. The interesting point is that the X model is only about 8% heavier than the S model despite its larger dimensions. This car has enough space for 7 passengers, which makes it a great car for families.

At that time, the Model X was the fastest SUV, reaching 96 km/h in 3.8 seconds and reaching a top speed of 249 km/h. Also, after each battery charge, it traveled a distance of 402 km. But these were not the only advantages of the Tesla Model X. This car was one of the safest SUVs in the world and received 5 stars in all categories. The Model X improved significantly after a few years so that in 2021, the long-range version of this car could cover a distance of 579 km.

In the same year, the Plaid X model won the title by becoming the fastest SUV in the world. This car could reach a speed of 96 km/h in 2.7 seconds (faster than the Lamborghini Aventador). Also, this car could travel at a maximum speed of 262 kilometers per hour and travel a distance of 547 kilometers after each battery charge. Right now, the Model X starts at $104,950. The Tesla SUV was a great success for this company and in 2018, about 100,000 units were sold. The Tesla Model X is so strong that it was able to tow a Boeing 787 in a demonstration in Melbourne, Australia.

From the beginning of his time at Tesla, Elon Musk wanted to make an electric car that most people could afford. For this reason, Tesla made the Model 3 electric car and chose its code name Blue Star. In 2006, before making Tesla’s first electric car, Elon Musk published an article titled “Tesla Engine Master Plan” in his blog. Several goals were pursued in Tesla’s original plan:

  • Construction of sports car: For this purpose, the roadster car was built.
  • Using the money from the sale of a sports car to build a car with a reasonable price: a Model S car was built for this purpose.
  • Using the money from the sale of the Tesla S car to build a car with a more reasonable price : for this purpose, the Model 3 car was built.

Model supply 3

In 2016, Tesla unveiled the Model 3 car, and in just one week, 325,000 people lined up to request this car. With this volume of requests, the amount of sales of this car was estimated at 14 billion dollars. Finally, the Model 3 car was released to the market in 2017; This car had all the necessary things such as good range, reasonable price, good efficiency, and high safety to attract the market. Entering the flow of mass production of the Model 3 required more capital, and Tesla provided the desired capital by selling its shares worth 1.46 billion dollars. At that time, Musk predicted that he would need more than two billion dollars in capital to reach the goal of producing 500,000 cars in 2018 at the Fremont plant.

Tesla has built its electric cars in such a way that they can regulate their interior temperature

In 2021, the Model 3 will be sold in three different variants. The long-range model, as the name suggests, could travel up to 568 km after each charge. Therefore, this model was a significant improvement compared to the 2017 Model 3, which could only travel a distance of 345 kilometers.

Before the Model 3, the Model S was Tesla’s cheapest car with a base price of $57,400, but in 2019, the standard range Model 3 became available for $35,000. Note that this model is no longer available and has been replaced by the $43,990 Tesla Model 3 Standard Range Plus. As of 2020, the Tesla Model 3 has become the best-selling electric car in the history of the world, so in 2021 this car was the first car whose sales exceeded one million.

Model Y release

The Tesla Model Y, a larger and more spacious version of the Tesla Model 3, was launched in 2020. Tesla Model Y parts share about 75% with Model 3. This car comes standard with two rows of seats that can fully accommodate up to 5 passengers. However, there is also the option of third-row seats for the Y model, which allows you to fit two more passengers in the car; This option is suitable for large families or those who need more space.

Tesla Model Y car

Model Y is available in two different configurations. The long-range model can travel a distance of 524 km after each battery charge, while the performance model can reach a speed of 96 km/h from 0 to 96 km/h in just 3.5 seconds and reach a maximum speed of 249 km/h. The interesting point is that the performance model has a higher base price than the long-range model.

Read more: The biography of Pavel Durov

Tesla Motors entering the world of clean energy and changing its name

Tesla’s serious entry into the clean energy industry took place in 2016, at the same time as it changed its name from Tesla Motors to Tesla and bought SolarCity. The company, which was started by Musk’s cousins, joined Tesla’s subsidiary after receiving $2.6 billion. Before buying SolarCity, Elon Musk served as the chairman of its board of directors and was considered one of its main investors.

One of Tesla’s important actions to market solar energy technology as much as possible is the purchase of Tao Island which has a population of 600. The island was acquired by Tesla in 2016 to show the company’s ability to provide 100% clean energy for a residential area. At the same time, the German company Grohem Engineering also joined the Tesla subsidiary to improve production automation at the company.

At the same time as Tesla entered the clean energy industry, its name was changed from Tesla Motors to Tesla

The Chinese giant of the technology world, Tencent, acquired five percent of Tesla shares in 2017 by paying $1.8 billion. Although the Chinese investment in an American company was accompanied by many debates, it definitely solved many of Tesla’s financial needs. However, in the same year, Toyota was removed from the list of Tesla shareholders.

Tesla’s plans to develop services in the field of clean energy have continued seriously in recent years. In 2017, the American brand, in cooperation with Australian companies, started a huge project to provide electricity in the south of this country. The world’s largest battery at the power plant level was the result of this project, called Hornsdale Power Reserve, which started working with a capacity of 100 megawatts and was connected to the main power grid in December 2017. Other similar activities include providing 700 solar panels to power a hospital in Puerto Rico.

2017, with all the positive events that happened to Tesla, was also accompanied by an economic crisis and a drop in the stock market. Although Tesla is known as the most valuable car company in the world, it has always been criticized for its late deliveries. The same delays in the delivery of the Model S and X caused Tesla to experience a loss of $12 billion in the stock market and lose 5.6% of its value. Despite these setbacks, the company’s stock grew spectacularly from 2019 to 2021, reaching $1 trillion in value for the first time in October 2021. At that time, Elon Musk became the richest person in the world by a wide margin.

cyberattack; A strange-looking car

SUVs are very popular in the US, with the Ford F-series being the best-selling car in the US. This became an important reason for Tesla to focus on SUVs. The design of this car was as if a five-year-old child had drawn it in his drawing book.

In an event on November 21, 2019, Elon Musk unveiled the Cybertruck car with its strange appearance. Five days after the unveiling, he claimed in a post that 250,000 pre-orders had been registered for the Tesla Cybertruck, even though pre-ordering the car cost a measly $100 and customers could withdraw their payments at any time. The interesting thing is that Musk claimed that the Cybertruck’s windows were unbreakable, but at the same unveiling ceremony, both windows broke after being hit by a metal ball.

Tesla SUV

The Cybertruck was supposed to be launched in 2022, but its mass production was delayed and the first model of this car reached customers in late November 2023. Based on data collected in December 2023, Cybertrack was only available in North America (US, Canada, and Mexico). Cybertruck comes in three models:

  • Cyberbeast model with three electric motors and power transmission system to all wheels (All Wheel Drive or AWD)
  • Model with two electric motors and AWD system
  • Model with an electric motor and power transmission system to the rear wheels (Rear Wheel Drive or RWD).

Cybertruck range varies according to its model. On April 17, 2024, the US National Highway Traffic Safety Administration announced that Tesla had recalled all 3,878 Cybertrucks sold so far due to a possible problem with the gas pedal. According to the notice, the accelerator pedal may become dislodged due to excessive pressure and become stuck under the interior of the dashboard. This stuck gas pedal can cause the car to speed up unintentionally. Also, in June 2024, Tesla delayed the delivery of the Cybertruck due to a defect in the wiper motor.

Cybertruck car

Production of the first all-electric truck and construction of the second-generation Roadster

In addition to the production of all-electric cars, the Tesla company is also very interested in the production of all-electric trucks, as a result, the company started the production of a truck called the Tesla Semi. This truck has three electric motors and according to Tesla, its power is almost three times that of a diesel truck. Tesla Semi can travel a distance of 800 km after each battery charge and consumes 2 kWh of energy for every 16 km. Tesla unveiled two prototypes of this truck in November 2017. Elon Musk had initially promised that the production of this truck would begin in 2019, but the production of this car was delayed by several years, in October 2022, and the first series of trucks was delivered to PepsiCo on December 1, 2022.

The wonder of Tesla cars is not over yet. Tesla will soon make the second generation Roadster, an all-electric four-seater sports car. According to the company’s claim, this car can reach a speed of 96 km/h in 1.9 seconds.

The second generation Roadster will replace Tesla’s first mass-produced car, the 2008 Roadster. Elon Musk announced that this car will be on the market by 2025. According to Elon Musk, the design of the second generation roadster has been done in such a way that the time to reach the speed from 0 to 96 km/h may be reduced to 1.1 seconds or less. The manager of Tesla even announced in a post that this car can be turned into a flying car.

Elon Musk's tweet about the second generation Roadster

Building a Tesla robot

Although Tesla’s all-electric cars surprised the world, the real surprise came in 2021 with the introduction of a humanoid robot named Tesla Bot or Optimus. The goal of designing and building this robot was to perform repetitive tasks and boring tasks. Tesla unveiled this robot at its artificial intelligence event on August 19, 2021, and displayed a prototype in 2022. Elon Musk believed that Tesla’s robot would have greater potential over time than Tesla’s car business.

In December 2023, Elon Musk’s X (Twitter) page posted a video titled Optimus, which showed the second-generation humanoid robot Optimus walking and displaying new features, such as dancing and picking up an egg. The second generation of this robot has a slimmer body and its hands and movements have been improved. A few months ago, a post was shared on X showing the Tesla robot doing various tasks at the Tesla factory.

Critics of Tesla’s robot after watching promotional videos believed that this robot needs remote control to do its work. Tesla’s competitors took advantage of this opportunity and released videos of their humanoid robots that do not need controls to perform similar tasks and operate independently. In June 2024, Elon Musk claimed that limited production of the Tesla robot would begin in 2025 and that more than 1,000 robots would be employed in Tesla factories.

In 2024, our vehicle production volume growth rate may be significantly lower than the growth rate we achieved in 2023 as our teams work to launch the next generation vehicle at Gigafactory Texas.

– Tesla

Tesla’s future looks bright. With its innovations in various fields, this company has the potential to become a super company in various industries; However, to achieve these goals, Tesla must overcome various challenges, including competition, price, supply chain, regulation, and environmental concerns.


Asus Zephyrus G14 2024 laptop review




Asus Zephyrus G14 2024 laptop
With the Zephyrus G14 2024, Asus has taken big steps in the right direction and turned its popular 14-inch laptop into a worthy opponent for the MacBook Pro 14.

Asus Zephyrus G14 2024 laptop review

The Zephyrus G14 is a very important laptop; because it was the beginning of a new trend; Four years have passed since the introduction of the first generation G14, at that time there was no foreign 14-inch gaming laptop; But now, thanks to Asus, other companies such as Razer, MSI and HP have entered the field of 14-inch gaming laptops.

Table of Contents
  • Zephyrus G14 2024 video review
  • Compact, well-made, and premium design
  • Stunning OLED display and powerful speakers
  • Standard keyboard and a large trackpad that is not haptic!
  • Powerful hardware with optimal performance
  • The difference in laptop performance profiles
  • Laptop behavior in heavy and continuous processing
  • The difference in laptop performance when connected and disconnected from the power outlet
  • Laptop performance compared to competitors
  • Laptop performance in professional use
  • Laptop performance in Blender software
  • Laptop performance in the game
  • Optimal battery life in normal use
  • Zephyrus G14 2024 against the competition

Now we have the lovely G14 laptop model 2024; A device that, with its powerful hardware, stunning OLED display, minimal design, and high-quality metal body, competes with MacBooks and attracts attention.

To buy the 14-inch Zephyrus G14 laptop or other specific laptops, you can visit the Afrashop online store.

Compact, well-made, and premium design

The main and most impressive change in the 2024 model of the G14 laptop compared to previous generations is a 180-degree change in the strategy of Asus designers; I don’t recall Asus ever turning to machining to design and build its gaming laptops and carving the body out of a single block of aluminum; We have always seen Asus laptops at their best with a body made of aluminum sheets or magnesium alloy.

The lighting behind the Asus Zephyrus G14 2024 laptop

Thanks to the change in the manufacturing process of the laptop, has a noticeable effect on the attractiveness and premium feeling of the Zephyrus G14; Asus, in describing its gaming laptop, calls it “a perfect combination of performance and style” and this Taiwanese company is really right!

The body of Zephyrus G14 is much denser than the previous generation and gives a good sense of quality; We don’t hear a “creaking” sound from anywhere on the laptop, the screen frame doesn’t sway, and the surface of the device doesn’t sink when pressing the keys. Of course, with all these improvements, Zephyrus is still not at the level of premium products such as MacBook and Surface; Although it is very close to them.

The thickness of the Asus Zephyrus G14 2024 laptop

The dimensions of the G14 2024 body are noticeably more compact than the previous generation; Last year, the thickness of the laptop reached more than 2 cm; But now it does not exceed about 1.6 cm and of course, the weight of the device has become lighter by about 200 grams; More precisely, the dimensions of the body are 1.59-1.63 x 22.0 x 31.1 cm and its weight is about 1.5 kg.

In the slim body of Zephyrus G14, there are various ports; On the left side of the device, you can see Asus’ dedicated charging port, HDMI 2.1 port, a USB4 Type-C port with DisplayPort 2.0 support and 100W power delivery, a full-size USB 3.2 port, and a headphone combo jack; The right side of the laptop hosts a USB 3.2 Type-C port, another full-size USB 3.2 port, and a high-speed microSD port; eCash was a full-size SD memory card slot, so it was more useful for photographers and videographers.

Ports on the left side of the Asus Zephyrus G14 2024 laptop
The ports on the right side of the Asus Zephyrus G14 2024 laptop

The 14-inch G14 2024 laptop uses MediaTek’s MT7922 network card, which supports Bluetooth 5.3 and Wi-Fi 6E connectivity and shows stable and satisfactory performance; But if you want, you can easily replace the network card.

In addition to the more compact body, G14 2024 has a much more minimal and simple design; Asus designers have said goodbye to the array of LED lights, or Animematrix, which occupied half of the back of the device in previous models, and instead, they have used a diagonal and narrow strip of LED lights that are placed on the diameter of the laptop, giving it a different and unique look. They gave a laptop. With the help of Asus Armory Crate software, you can customize the lighting effect of these lights or disable them completely.

Working with Asus Zephyrus G14 2024 laptop

All in all, the G14’s appearance has now been changed in such a way that it can be taken to meetings as a work laptop, and still maintain a gaming spirit! The Zephyrus G14 2024 laptop can be purchased in white or gray. We have the gray color for review, which looks very attractive and stylish; But soon it gets fingerprints, grease, and stains; So if you are obsessive and sensitive, you should always have a microfiber cloth with you to clean the laptop.

Traces of grease and stains on Asus Zephyrus G14 2024 laptop

If you think that the G14’s charms are limited to its exterior, I must say that you would be very wrong; The main surprise happens when you open the laptop door and face its screen; Of course, I must say that the hinge of the laptop is very strong and gives the user a sense of confidence; While it opens with one hand.

Stunning OLED display and powerful speakers

The Zephyrus G14 screen can be described in one word as “stunning”; The 14-inch OLED panel of the laptop with a high aspect ratio of 16:10 and its narrow borders give the laptop a very modern look. On the other hand, like expensive and premium laptops, instead of plastic borders, the integrated glass cover covers the entire display surface; However, this glossy coating reduces the readability of the display in bright environments.

Asus Zephyrus G14 2024 laptop display

Zephyrus G14’s OLED panel with a resolution of 1800 x 2880 pixels and a very good density of 243 pixels provides a clear and sharp image; So that at normal distances from the laptop, the pixels cannot be separated. Asus declares the response time of the panel to be an extremely fast number of 0.2 milliseconds, which is a dream for competitive gamers; But the most impressive feature of the display is its refresh rate.

Zephyrus G14 is the world’s first laptop with an OLED panel that supports variable refresh rate to prevent image tearing while playing games and is compatible with Nvidia’s G-SYNC technology; This feature is one of the most impressive achievements of Asus; I will explain further.

Watching movies with Asus Zephyrus G14 2024 laptop

Unlike LCD panels, whose brightness is independent of the image refresh rate, the brightness of OLED panels is provided by the pixels themselves, and this brightness depends on both the intensity of the light produced by the pixels and the image refresh rate; For this reason, if the refresh rate of the image decreases, so-called, the rate of turning on and off pixels also decreases, and as a result, the brightness of the panel decreases.

In order to solve the limitations of the OLED panel, Asus has considered the on-and-off rate of the exposure layer of the pixels to be higher than the refresh rate of the image; This means that when the image is updated at a rate of 120 Hz, the exposure layer is turned on and off with a frequency of 4 times, that is, 480 Hz; So when you are immersed in the game and suddenly the frame rate drops from 100 to 80 fps, the brightness of the image does not drop.

Zephyrus G14 2024 screen performance against other laptops


White image

Black image

contrast ratio




Maximum brightness

Minimum brightness

Average brightness



Average error


Average error


Average error

Zephyrus G14 2024

472 intentions

(730 nits HDR)

0 intentions

95 percent

148 percent


100 percent


Zephyrus G14 2023

335 intentions

17 intention

3.28 intentions


90 percent

125 percent

100 percent


MacBook Air 2024

443 intentions

0.00 nits

0.67 nits







Zenbook 14

512 intention

(788 nits HDR)

0.27 nits

0 intentions







Galaxy Book 3 Ultra

441 intentions

4 intentions

0 intentions







MacBook Pro M1 Max

455 intentions

(1497 nits HDR)

0 intentions

0 intentions





The OLED panel of the Zephyrus G14 produces eye-catching and very attractive colors, this panel can cover the very wide AdobeRGB color space by about 95%, the DCI P3 wide color space completely, and the conventional sRGB color space by about 148% with an extremely small error of 0.8 to give The precision and extraordinary coverage of the panel make the G14 laptop an excellent choice for graphic designers.

The G14 laptop achieves an excellent brightness of 730 nits while playing HDR videos and when a small part of the image is lit; Of course, be careful that to enjoy HDR content, you must connect the laptop to electricity. Asus says the laptop’s display supports HDR video with the Dolby Vision standard and has received VESA DisplayHDR and Pantone certifications for HDR support and accurate color reproduction, respectively.

Windows lock screen on Asus Zephyrus G14 2024 laptop

The Asus gaming laptop achieves a brightness of 472 nits during normal content display (SDR) in Zoomit reviews, which is reasonable brightness and provides a pleasant visual experience along with the ultra-high contrast and deep blacks of the OLED panel; However, the glossiness of the panel cover makes it a little difficult to work with the laptop in bright environments.

Asus has complemented the G14’s exceptional visual experience with a superb audio experience; The G14’s speakers are the closest to Apple’s MacBooks of all the Windows laptops I’ve reviewed so far; If you are familiar with the sound of MacBooks, you know know what a great advantage the G14 has over other Windows.

Asus Zephyrus G14 2024 laptop speakers
Speaker vent under Asus Zephyrus G14 2024 laptop

Zefiros G14 uses 6 speakers including two dual woofers; The woofers are placed in pairs on the sides of the laptop in opposite directions (up and down) to prevent the laptop body from vibrating. Asus says the woofers have been enlarged by 125% to produce clearer sound and more punchy bass, while the output volume has also increased by 3.5 times; In reality, the audio experience of the laptop is very pleasing to the ears with little noise and poor sound resolution.

Standard keyboard and a large trackpad that is not haptic!

The 14-inch Asus laptop also has a very efficient keyboard, the depth of movement of the G14 island keys reaches a very good number of 1.7 mm, the size of the keys has increased by 12.24% compared to the previous generation, and their feedback is satisfactory. The keys have a standard arrangement and distance from each other; So that after a short time, you get used to typing with the device. Asus estimates the useful life of the keys up to 20 million times.

Typing with Asus Zephyrus G14 2024 laptop

Perhaps one of my complaints about the design of the keyboard is its 6-sided power button, which does not have any visual harmony with the rest of the laptop. Don’t be fooled by the fact that the button is made of glass. Because there is no fingerprint sensor in G14; But fortunately, you can rely on facial recognition with Windows Hello for authentication.

Windows Hello with Asus Zephyrus G14 2024 laptop

The webcam of the device also provides the possibility of video calling with 1080p resolution, which is not at the level of Microsoft Surfaces; Instead, thanks to the neural processing unit at the heart of the processor, Windows Effects Studio can be used for tasks such as subject tracking and automatic frame adjustment, maintaining eye contact and blurring the background in video calls.

Asus Zephyrus G14 2024 laptop trackpad

The G14 trackpad is very wide and is located in the middle of the laptop so as not to trigger OCD users; ASUS designers have used a 3:2 aspect ratio for the trackpad to match the aspect ratio of the display. The clicks have very good feedback the finger slides easily on the glass surface of the trackpad and its movement is tracked with great accuracy; But I expect a 100 million Toman laptop to use a haptic trackpad instead of mechanical buttons for the click mechanism, just like MacBooks; I hope we will see such a change in the next generation.

Powerful hardware with optimal performance

What we have said about the body and accessories of the laptop is enough; Let’s talk about the most important aspect of gaming laptops; What power does Zephyrus G14 have and how does it appear in playing games?

This year, Asus keeps the powerful RTX 4080 and RTX 4090 graphics exclusive to the larger G16 laptop and offers the 14-inch G14 laptop with 4060 and 4070 graphics; Although it is apparently available in the Iranian market with 4050 graphics. By limiting the G14 to less powerful graphics and injecting 90 watts into the GPU, Asus engineers have managed to make the laptop slimmer. We have the 4070 model for review, which is currently sold in the market at the price of 115 to 120 million Tomans.

Running the game with Asus Zephyrus G14 2024 laptop

All three configurations (config in market terms) of Zephyrus G14 are powered by AMD Ryzen 9 8945HS processor; The processor, which is one of AMD’s powerful laptop models from the Ryzen 8000 family with Zen 4 architecture, is produced with improved 5nm class lithography (4nm according to the manufacturer) and works with a TDP equivalent to 45W by default. This processor uses 8 cores with a base frequency of 4 and a turbo frequency of 5.2 GHz and has the ability to simultaneously process 16 instruction threads.

AMD calls its laptop processor an APU (accelerated processing unit); Because in its heart, in addition to the CPU, the Radeon 780M integrated graphics uses 12 graphics cores with RDNA3 architecture and a working frequency of 2.8 GHz, and offers performance at the level of Nvidia’s GTX 1650 Max-Q graphics. Next to the graphics, the name of the AMD neural processing unit is also visible, which can perform 16 trillion operations per second.

Zephyrus G14 2024 storage performance


SSD volume

Sequential reading rate

Sequential write rate

Zephyrus G14 2024


4997 megabytes

3431 MB

Zephyrus G14 2022


3617 MB

2832 MB

HP Specter x360 16


6389 megabytes

4908 MB

Zephyrus M16 2022


6631 megabytes

5015 MB

The Ryzen 8945HS processor supports dual-channel RAM DDR5-5600 and LPDDR5x-7500 with a capacity of up to 256 GB, But the Taiwanese sell the G14 2024 laptop with 16 or 32 GB LPDDR5x-6400 RAM; A piece that pays the price of the laptop becoming thinner and unlike the previous generation, it is now onboard and cannot be upgraded.

Asus Zephyrus G14 2024 laptop SSD performance

Asus uses a high-speed PCIe 4.0 1TB SSD in all versions of the Zephyrus G14, which achieved read and write speeds of around 5GB and 3.5GB/s in our tests. Zephyrus G14 SSD is not among the fastest, But it fully meets the user’s needs and most importantly, it can be upgraded.

The difference in laptop performance profiles

Before talking about the performance of the device, let’s clarify a little about Asus performance profiles; Because probably most of the users do not know about the existence of these profiles and their effect on the overall performance of the laptop.

For its gaming laptops, Asus has a software called Armory Crate, which can be used to control various parts of the device, from the color profiles of the display to the lighting, and of course the performance profile of the graphics and CPU. In this software, you can change the behavior of the graphics, and adjust the amount of power injected to the graphics and CPU and the speed of the fans.

Working with Armory Crate software on Asus Zephyrus G14 2024 laptop

As for the graphics behavior, we have four modes:

  • Optimized mode: Asus recommends it; With this mode, if the laptop is disconnected from the power supply, the Nvidia graphics will be disabled, and when connected to the power supply, the device will go to the Nvidia graphics only in heavy usage such as playing games.
  • Eco Mode: As the name suggests, it completely shuts down the Nvidia graphics under all conditions.
  • Standard mode: It is Microsoft’s protocol (MSHybrid) and Windows decides when to go for Nvidia graphics or integrated graphics. Although Asus recommends the Optimized mode, But the laptop defaults to Standard mode.
  • Ultimate Mode: The integrated graphics is completely removed from the circuit and the screen is connected directly to the Nvidia graphics. This mode has the highest battery consumption, But it may slightly improve the frame rate in some games.

The settings related to the performance profiles of the cooling fans and the power consumption of the processor and graphics of the laptop are as follows:

  • Manual profile: the user can change the parameters related to power consumption and fans at will.
  • Turbo profile: injects the maximum amount of power to the graphics and processor and is only available when connected to the power supply; In this profile, the laptop is literally noisy and the fans are running most of the time. In the following, you can see that there is not much improvement in the performance of the laptop.
  • Performance profile: This is the default profile of the laptop, the sound of the fans is not annoying and the performance of the device is almost equal to the Turbo profile.
  • Silent profile: limits the power consumption of the device to reduce the production heat and use less fans. In this CPU performance profile, at least in daily use, it does not suffer much; But the graphics performance experiences a 50-60% drop when connected to electricity.
  • Windows profile: the power consumption and heat management of the device is entrusted to Windows itself; Surprisingly, even when using other profiles, when unplugging the laptop, the Windows battery setting changes from Best Performance to Balanced, which negatively affects the performance of the device.

Practically, with Armory Crate software, you can set 20 different modes for laptop performance; But in general, it must be said that the existence of so many profiles and colorful performance modes has no result other than confusing the user; A user who is probably not aware of the existence of a software like Armory Crate and its purpose, and of course he should not be aware, he should not think about the performance profile and power consumption, he should always get the right combination of performance and good charging from the laptop with the least challenge. .

G14 2024 performance in different performance profiles


CPU power consumption

CineBench 2024

GPU power consumption

3DMark TimeSpy


75 watt turbo

60 watts stable

914 (multi-core)

70 to 80 watts



65-watt turbo

45W stable

918 (multi-core)

60 watts



65-watt turbo

35 watts stable

862 (multi-core)

57-watt turbo

33 watts stable


In the table above, you can see the result of selecting a number of Asus performance profiles along with the scores obtained in the benchmarks with these profiles. Based on the obtained numbers, it is clear that the Turbo profile does not make a significant improvement in the performance of the device, despite the high noise, noticeable increase in power consumption, and the heat it produces.

Laptop behavior in heavy and continuous processing

Due to the inefficiency of the Turbo profile and the drastic drop in graphics performance in the Silent profile, we will put the Performance profile under the microscope. In the first step, it is better to check the behavior of the laptop when connected to the electrical outlet (Plugged) and separated from the electrical outlet (Unplugged).

When the Ryzen 9 8945HS processor in the Dell G14 2024 laptop is under pressure with the CineBench 2024 rendering benchmark, the device with the Performance profile, in both Plugged and Unplugged states, works more or less with the same strategy of the processor; But as you can see below, apparently this strategy is only limited to the CineBench benchmark; Because in other software, we see a noticeable drop in performance.

Power consumption of Ryzen 9 8945HS processor in Asus G14 2024 laptopCPU power consumption
Ryzen 9 8945HS processor clock in Asus G14 2024 laptop
CPU clock
Ryzen 9 8945HS processor temperature in Asus G14 2024 laptop
The temperature of the hottest processor core

The G14 2024 laptop injects about 65 watts of power into the processor in the initial moments, then it works with about 55 watts of power from the processor for a few minutes until it finally stabilizes at about 45 watts. The frequency reaches 4.7 GHz at best and finally stabilizes at 4.3-4.4 GHz; While the temperature first increases to 87-88 degrees Celsius, then it fluctuates in the range of 80 degrees Celsius.

Contrary to what we saw about the processor, there is a huge difference between the graphics performance in the Plugged and Unplugged state. When the G14 2024 laptop is subjected to a heavy processing load in the Performance profile for 20 minutes with the heavy graphics benchmark 3DMark TimeSpy, in the plugged state, the power consumption fluctuates in the range of 60 watts, and in the unplugged state, the power consumption remains in the range of 42-43 watts; Therefore, there is a 30% drop in power consumption.

Power consumption of RTX 4070 graphics in Asus G14 2024 laptopGraphics power consumption
RTX 4070 graphics clock in Asus G14 2024 laptop
Graphic clock
RTX 4070 graphics temperature in Asus G14 2024 laptop
The temperature of the hottest point of the graphic

In the performance stability test, the RTX 4070 graphics frequency works with a frequency of about 1600 MHz in Plugged mode and about 1400 MHz in Unplugged mode, and the temperature of its hottest point reaches 92-93 and 80 degrees Celsius in these two modes. As you can see, in graphics processing, the device gets hotter than CPU-based processing.

The difference in laptop performance when connected and disconnected from the power outlet

One of the main points about the laptop, which often remains hidden from the eyes of the buyer, is the difference in its performance when connected and disconnected from the power outlet (Plugged and Unplugged); Can a laptop provide the same performance in battery-powered mode as in plugged-in mode? The answer to this question for Windows laptops was a resounding “no” until the release of devices equipped with Snapdragon X processors and a handful of Intel and AMD processors. Can the G14 2024 surprise you?

G14 2024 operation in plugged and unplugged mode


GeekBench 6.3

Speedometer 2.1

Python code

Premiere Pro


Forza Horizon 5 – QHD






40.8 seconds



70 frames per second






45 seconds



30 frames per second

The G14 2024 laptop in the stress test and performance stability that we did with the CineBench 2024 benchmark, practically provided the same performance in the Plugged and Unplugged state; But as you can see in the table above, we did not get the same result for other software and benchmarks. Unfortunately, the G14 appears between 10 and 60% weaker in Unplugged mode and when browsing the web, running Python code, working with Photoshop and Premiere Pro, or even playing Forza Horizon 5.

Laptop performance compared to competitors

Now let us measure the performance of Zephyrus G14 2024 in comparison with its competitors and its previous generation. Please note that in the continuation of the review, we obtained the benchmarks in the condition that the laptop was connected to the power outlet and used the Performance profile.

Note that in order to get a correct idea of ​​G14 2024’s performance, some benchmarks have tried to reflect the results of MacBook Pro M3 Pro and Zephyrus G16 Core Ultra 9 185H from reliable foreign media; Because these two laptops with a price tag of 100 to 120 million tomans are the main competitors of G14 2024.

Zephyrus G14 2024 performance against competitors (plugged in)


Technical Specifications

Web browsing

Performance in graphics

CPU performance in rendering

CPU computing power

GPU computing power

3 Dark

CineBench R23

GeekBench 6

GeekBench 6

Speedometer 2.1








DirectX 12

Zephyrus G14 2024

Ryzen 9 8945HS

RTX 4070









Zephyrus G14 2022

Ryzen 9 6900HS

RX 6800S









* MacBook Pro 14

M3 Pro

14 Core GPU








* Zephyrus G16 2024

Core Ultra 9 185H

RTX 4070







MacBook Air 2024


8 Core GPU








Zenbook 14

Core Ultra 7 155H

Intel Arc GPU









MacBook Pro 14 inch 2021

M1 Max

24Core GPU








Zephyrus G14 2024 experiences significant improvement in benchmarks compared to the 2022 model; But since Ryzen 9 7945HS and Ryzen 9 8945HS do not have any noticeable difference apart from the neural processing engine, you will probably not experience a significant improvement compared to the 2023 model.

We haven’t reviewed the MacBook Pro M3 Pro and the Zephyrus G16 2024, the G14’s main competitors on Zoomit; But to some extent, I must say that MacBook Pro outperforms G14 in single-core processing with a 20% difference and G16 in multi-core processing with a 10-15% difference. Another notable issue is the G14’s stark performance gap with the MacBook in web browsing.

If we use computing power as the benchmark to compare graphics performance, the RTX 4070 GPUs in the G14 and G16 laptops offer more or less the same performance; But the MacBook Pro loses to the G14 2024 by a huge margin of 60%.

Laptop performance in professional use

In order to measure the performance of the Zephyrus G14 2024 laptop in professional use as well, we went to Photoshop software, Premiere Pro, running code written in Python and Blender software.

Laptop performance in Photoshop

In the Photoshop software test, which includes tasks such as opening the RAW file, changing the size of photos, correcting the lens, and reducing noise, the G14 2024 laptop remains behind its competitors G16 2024 and MacBook Pro M3 Pro with a difference of 10 and 25%, respectively.

G14 2024 laptop performance in Photoshop

Note that the above result was obtained when the laptop is connected to the power outlet; If we disconnect the G14 from the power supply, we reach a score of 6199; While the MacBook Pro offers the same performance when unplugged; Therefore, unplugged mode, the performance gap between the two laptops increases from 25% to about 40%.

Laptop performance in Premier Pro

In the Premier Pro test, tasks such as outputting 8-bit and 50 Mbps 4K videos with HEVC and H.264 codecs, processing ProRes UHD videos with and without proxy, and implementing graphic effects are examined. In this test, the G14 laptop was able to beat the MacBook Pro M3 Pro by 35%; But it remained with a 10% difference from G16.

Performance of the G14 2024 laptop running Premier Pro

If we disconnect the G14 2024 from the power outlet, its score in the Premier Pro test drops by 20% to 6637, which is still higher than the MacBook Pro M3 Pro by about 10%.

Laptop performance in Python code execution

In the Mandelbrot series benchmark, which is written in Python to find the points of a fractal on a mixed screen, the G14 2024 performed brilliantly thanks to its powerful processor that when using Windows PowerShell, the calculation of fractal points was completed 10% faster than the MacBook Air M3 and 32% faster than the powerful and expensive GalaxyBook 3 Ultra laptop.

G14 2024 laptop performance in Python code execution

Windows provides the possibility of using the Linux terminal thanks to its Linux subsystem called WSL. If we use WSL to run the benchmark, the G14’s performance gap with the MacBook Air and GalaxyBook 3 Ultra increases to 36 and 65 percent, respectively.

Laptop performance in Blender software

Blender 3D modeling software can render with the help of CPU and GPU; To evaluate the performance of the G14 laptop, we ran the Blender software benchmark both on CPU and GPU.

Asus G14 2024 laptop performance in Blender software with processor

As you can see in the chart above, the Ryzen 9 8945HS processor in the Dell G14 laptop is slightly weaker than the 11-core M3 Pro processor in the 14-inch MacBook Pro laptop.

Asus G14 2024 laptop performance in Blender software with graphics

Nvidia’s powerful graphics show its extraordinary processing power well in the graphics rendering test in Blender software. In this test, the G14 2024 laptop outperforms the MacBook Pro M3 Pro by a margin of 175% and is ahead of the GalaxyBook 3 Ultra laptop by a margin of 60%.

Laptop performance in the game

The Zephyrus G14 2024 laptop runs most games easily and with a frame rate of more than 70 frames per second in 1080p resolution. The laptop provides good performance in optimal games such as Forza Horizon 5 even in QHD resolution; But to experience other heavy games in QHD resolution, you should use technologies such as DLSS and Frame Generation.

Zephyrus G14 2024 performance in games



Graphics settings

Average frame rate

Cyberpunk 2077


RT On – Ultra

DLSS On-Quality

Frame Generation On

43 frames per second


RT Off


Texture Quality: High

38 frames per second


RT On – Ultra

DLSS On-Quality

Frame Generation On

75 frames per second

Forza Horizon 5



70 frames per second

FarCry 6


Ultra quality

63 frames per second

Red Dead Redemption 2


Ultra quality

51 frames per second


Ultra quality

68 frames per second




91 frames per second

Note that all the above results were obtained when the laptop was plugged in; If you want to play in unplugged mode, to have a satisfactory experience, you need to reduce the graphics settings to medium, otherwise, the frame rate will drop a lot; For example, in the case of Forza Horizon 5, the frame rate dropped from 70 to 30 fps.

Optimal battery life in normal use

The Zephyrus G14 laptop provides the energy it needs through a rather bulky 73-watt-hour battery; Along with the laptop, the Taiwanese provide the user with a 180-watt adapter that can charge 50% of the battery capacity within 30 minutes; Asus also provides a compact 100W USB-C charger with the device, which makes it easier to carry the laptop, while you can also use it to charge your smartphone.

Read more: Asus Zenbook 14 OLED laptop review

Zephyrus G14 2024 battery life compared to other laptops


Functional profile



Battery capacity

Play offline video

Everyday use

Processor and graphics

Dimensions, resolution, and refresh rate


720p Video

PCMark 10

minute: hour

minute: hour

Zephyrus G14 2024


Ryzen 9 8945HS

RTX 4070

14 inches and 120 Hz

1800 x 2880 pixels




Zephyrus G14 2022


Ryzen 9 6900HS

RX 6800S

14 inches and 120 Hz

1600 x 2560 pixels




MacBook Air 2024

Apple M3

8 core GPU

13.6 inches and 60 Hz

1664 x 2560 pixels



Zenbook 14


Core Ultra 7-155H

Intel Arc

14 inches and 120 Hz

1800 x 2880 pixels




Galaxy Book 3 Ultra


Core i7-13700H

RTX 4050

16 inches and 120 Hz

1880 x 2880 pixels




MacBook Pro 14-inch 2021

M1 Max

24Core GPU

14.2 inches and 120 Hz

1964 x 3024 pixels



Zephyrus G14 2024 lasts about 2 hours longer than the 2022 model in daily use and movie playback; But compared to MacBook Pro and MacBook Air or laptops equipped with Core Ultra processors, there is not much to say; However, overall, it seems that you can count on the G14 2024 for a working day in normal and everyday use.

Zephyrus G14 2024 against the competition

Zephyrus G14 2024 is not the most powerful Windows laptop on the market; But the combination it offers in its price range, at least in the Iranian market, cannot be seen in any other Windows laptop; In the range of 100 to 120 million Tomans, Windows laptops are clumsy and worse devices with monstrous hardware or premium ultrabooks with weak hardware.

Forza game on Asus Zephyrus G14 2024 laptop

J14 is a powerful and compact laptop with extremely high build quality, a stunning display, and ear-splitting speakers, which can last a full working day in daily use, offers performance on par with or close to MacBook Pro M3 Pro, and at the same time, it can also meet your gaming needs. Currently, among Windows devices in the Iranian market, only Asus’ own G16 2024 laptop can offer a similar combination.

Video editing with Asus Zephyrus G14 2024 laptop

If you are looking to buy Zephyrus G14 2024, go for the model equipped with RTX 4060; Because this graphic is a more suitable choice for the 14-inch dimensions and thin thickness of the G14, it is not much different from the RTX 4070 model in professional applications such as video editing with Premier Pro, and it is also about 20 million Tomans cheaper.

What do you think about G14 2024? If you are a Windows laptop fan, which one would you choose between this laptop and the G16 2024?

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Getting to know the most advanced humanoid robots




humanoid robots
If you think that the world of technology has amazed you enough so far, join us as we learn more about the most advanced humanoid robots.

Getting to know the most advanced humanoid robots

Today’s technology companies have a mission that they strive to achieve with all their might, and this mission is nothing but the realization of every creature, gadget, and robot that we have seen before in science fiction movies. So here we’ll get to know the most advanced humanoid robots.

Imagine a world where when you go shopping you hand your credit card to robots to count your purchase, or when you order pizza, a robot delivers it to you. Maybe a decade ago, the idea of ​​robots walking next to us on the street or taking the place of humans in various jobs was far from mind; But how would you feel if we told you that right now there is a robot in the world who is the CEO of a company?

Let me guess! You probably don’t like competing with robots because we know almost nothing about them and can’t even guess their next move; But whether we like it or not, they have gradually come out of water and mud and artificial intelligence is trying to show us its other side.

Now we are going to introduce you to eight of the most advanced humanoid robots according to Business Insider’s list; From a robot that simulates our dreams to a robot that can do yoga. Stay with us.

This is you and this two-legged robot from Apptronik: “Apollo”

Apollo robot delivering the box

Optronic’s bipedal robot arrived in August this year, and many consider it the “iPhone” of the world of robots. Jeff Cardenas, CEO of Optronic, says:

We want to produce human-sized robots, because only then can they go where we can go and do things similar to what we do. Apollo did not come to sideline humans, but to do things that humans don’t want to do.

Apollo weighs 73 kg, is 1.70 m tall, and requires battery replacement every four hours. Optronics began its work in 2016 at the University of Texas’ Human-Centered Robotics Laboratory, and in a short period of time it has reached such a high point that it has now signed a contract with NASA that will greatly help the development of its robots.

Optronik company tries to justify the existence of humanoid robots with the slogan “Robot for humans” and considers the reason for the production of Apollo to help humans in dangerous tasks.

NASA astronaut robot: “Valkyrie”

NASA's Valkyrie robot walking among employees

NASA’s Valkyrie robot was unveiled in 2013 with the aim of “doing dangerous work”. This robot, which NASA calls R5, is designed to be able to travel to the dangerous and uninhabitable regions of the Moon, Mars, and space.

The University of Edinburgh is now using Valkyrie in its research, calling it “one of the most advanced humanoids in the world”. Valkyrie or its more advanced descendants could greatly assist NASA in advancing its ground robotics goals and the Artemis mission.

Amca simulates our dreams

Amka humanoid robot laughing

Some time ago, in a video published on the Engineered Arts YouTube account, Ameca claimed that it can simulate the dreams of humans by drawing different scenarios and learning more about the world with them. The mentioned video caused a lot of controversy, so if we consider Amka as the Elon Musk of the world of robots, we are not unfair to him.

Amca is the Elon Musk of the world of robots

After backlash on social media, Will Jackson, co-founder of Engineered Arts, announced in an interview that Amka answers questions using the ChatGPT-3 artificial intelligence and can neither feel nor have long-term memory. He also said:

Remember that Amca works with code and is just a language model. It’s very tempting to apply human characteristics to robots, but don’t fool yourself; This is nothing but an illusion for now.

However, if you’ve seen Amka’s controversial video, you might agree with the critics. In this video, he is asked if he can dream. And in disbelief, he gives an answer that may make you doubt the health of your ears. “Yes, actually I had a dream last night about dinosaurs fighting aliens on Mars,” Amka confidently replies.

Then he continues, “Just kidding, I can’t dream like a human! “But I can create scenarios in my head, simulate dreams, and learn about the world.”

“The saddest day for me was the day I realized I would never experience true love,” Amka said in another video. Another interesting point is that Amka changes his facial expressions with the help of GPT-3 when saying these strange sentences, which can scare many people.

Digit can carry postal packages

Digit humanoid robot moving the box

Digit, unveiled in 2019, has legs, arms, and a torso full of sensors that help him navigate rough surfaces and obstacles.

The robot can carry packages, empty warehouses, and deliver people’s mail packages. Right now, Amazon’s research and development center is testing Digit to make it easier to move packages in its distribution centers.

Digit’s capabilities are currently not very extensive; But walking on narrow ledges, bending over, picking up objects, and other simple tasks can be very efficient in the future.

Mika, the robot, is the CEO of a beverage company

Mika's humanoid robot giving a speech

Dictator Company, the world’s famous beverage maker, last year chose a two-legged robot named Mika as its CEO. By identifying the tastes of the customers, Mika chooses different people to design the drink bottles.

Mika is the first robot in the world who has a valid university degree

If you think you have been surprised enough by now, I must say that the story does not end there; Because Mika even received an honorary degree from the University of Warsaw!

Some time ago, a journalist took to the streets in New York to ask people what they thought about the CEO’s humanoid robot and got some interesting results. At first, someone replied, “I don’t think robots deserve that kind of respect because they’re just machines.” Another participant believed that with the current trend, more jobs will be taken away from humans and will be given to robots.

Tesla’s Optimus robot can do yoga

Tesla's humanoid robot doing yoga

Optimus arrived in 2022 and at first he could hardly walk; But Elon Musk, with his famous ambition, said that in the next three to five years, Tesla will be able to start mass production of this robot and offer it to enthusiasts.

Optimus couldn’t even walk, but he could probably be dancing in a few years

In this short period of time, Optimus, which is also known as “Tesla Bot”, has made a lot of progress and can potentially play a role in the assembly and production lines of vehicles, batteries, and the production of Tesla’s solar panels. Optimus learns what humans do by watching.

The famous robot “Sophia” speaks at world conferences

Sophia the humanoid robot giving a speech in Indian dress

Sophia, the humanoid robot from Hanson Robotics, probably has the most realistic face compared to its competitors, equipped with artificial skin that can be adjusted in color.

Sophia has acquired the legal citizenship of Saudi Arabia

The interactive robot of Hanson Robotics has so far spoken at important conferences, which has brought him many successes; Because by using artificial intelligence, he can make effective speeches and change his face and hands according to human emotions.

One of Sofia’s other honors is receiving the citizenship of Saudi Arabia. Sophia is the only robot that has received the legal citizenship of a country.

Sophia's humanoid skin

This Hong Kong-based company plans to develop the ability to understand and feel real Sophia in the long term and turn it into an adult robot with human characteristics; Although the head of Facebook’s artificial intelligence department, the creator of Sophia considers it a “puppet walker” who tries to make it look intelligent.

Boston Dynamics’ “Atlas” robot can do parkour

Atlas humanoid robot jumping over obstacles

If you have seen the Black Mirror series, you are familiar with Boston Dynamics’ robot dogs. These robot dogs, known as Spots, are integrated with ChatGPT and can speak in complete sentences.

After the successful production of robot dogs, Boston Dynamics decided to create a humanoid bipedal robot, and the result was the Atlas robot; A robot that works both outdoors and indoors and can move quickly and jump over obstacles. Unlike the other robots we introduced, the Atlas robot does not have the ability to smile or turn its eyes, in fact, it does not have a face at all; But it does great things.

Atlas can be a skilled firefighter

Atlas hardware uses 3D printing to be lightweight and turns this robot into a compact humanoid device that has the ability to manipulate various objects and can maintain its balance against strong pushing and shaking even if it loses its balance. He can get up again.

Other features of Atlas include the ability to find leaking pipes, walk through rubble, climb ladders, operate fire hoses, and drive vehicles.

Conclusion: Is developing humanoid robots a bad idea?

There’s no doubt that humans don’t feel good about humanoid robots, and I think if bipeds had feelings, they’d probably resent us in return; But what is the root of this anger towards humanoid robots? That is, everything is under the head of the “Uncanny Valley” effect, which makes the perfect dissimilarity of the humanoid robot to the real person create an unpleasant feeling in us, or are there more complicated and serious factors at work?

Despite much research, there is still no exact answer to this question; But maybe the development of humanoid robots will make us feel less human. Perhaps the thought that we will one day not be the only intelligent beings on earth infuriates us.

However, robots have yet to do terrible things to us humans, and there are even reports that robots can teach autistic children social skills.

Incidentally, if we look at the story from another angle, we could probably have a peaceful coexistence with bipedal robots and do things like playing chess with them. Fortunately, when it comes to reasoning and creativity, the companies that make the robots have only given basic training and we still have a chance to win against them.

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Galaxy Ring was unveiled; Samsung’s very smart ring at an almost reasonable price




Galaxy Ring
Samsung Galaxy Ring was introduced with various health features including continuous heart rate measurement, sleep monitoring, skin temperature sensor along with artificial intelligence features.

Galaxy Ring was unveiled; Samsung’s very smart ring at an almost reasonable price

Samsung at the Unpacked event alongside the Galaxy Z Fold 6 and Galaxy Z Flip 6 foldable phonesAt the Unpacked event, Samsung officially unveiled its smart ring called the Galaxy Ring, a foldable phone. Relying on the power of Galaxy AI, this product provides a smart health experience for everyone.

“The latest Galaxy wearables are a combination of Samsung’s most advanced technologies and innovations, enabling you to take control of your health and wellness with care and preventative solutions,” said TM Rowe, director of Samsung’s Mobile Experience (MX). “The intelligence, planning, and deep understanding and awareness that Galaxy Ring provides will help users turn data into meaningful goals and experience a new era of smart health.”

Galaxy Ring offers a simple approach to monitoring users’ health. This product uses Samsung’s precise sensor technology, which now provides information in its smallest form to the user so that he can easily monitor and control his health.

Galaxy Ring

The Samsung smart ring is designed to be used 24 hours a day, 7 days a week. This product weighs only 2.3 to 3 grams, and as a result, it conveys a more comfortable feeling to the user during long-term use. The distinctive design known as Concave Design has made the Galaxy Ring, in addition to its fresh and attractive appearance, to have good durability and resistance. This product has an IP68 certificate; Therefore, it is resistant to water penetration, and due to the grade 5 titanium coating, you can safely use it anywhere without worrying about possible damage.

Galaxy Ring

Galaxy Ring lasts up to 7 days of continuous use with each full charge, and a special charging frame is designed for it, which shows the charging status with LED lighting. You can choose one of the three colors black, silver, and gold according to your style and taste. In addition, the special sizing kit helps the user to choose the most suitable size from among 9 options.

Samsung Galaxy Ring
Samsung Galaxy Ring

With Galaxy Ring, you can enjoy the capabilities and features of this product at any hour of the day and in any situation. These features are personalized according to the needs of each user and with the help of advanced artificial intelligence technology become more powerful over time with the help of Samsung’s

All the data and information that the Galaxy Ring collects about the user’s health status is stored in the Samsung Health platform so that you can seamlessly access it through your other devices.

Sleep plays a central role as one of the important foundations of daily health, and Galaxy Ring offers the best sleep analysis capabilities and helps you understand your sleep patterns and create better and healthier habits with a powerful artificial intelligence algorithm.

In addition to providing a sleep score (Sleep Score) and examining snoring and noises during sleep, these features check other criteria such as movement during sleep, sleep duration, heart rate, and breathing rate to provide a detailed and detailed analysis.

Galaxy Ring


Galaxy Ring’s Cycle Tracking feature for women monitors their menstrual cycle by checking their skin temperature overnight. Overall, you can use Galaxy Ring data as motivation to start your day fresher and more energetic. It starts with Galaxy AI, which provides detailed and accurate health reports based on various metrics.

The new Energy Score function is one of the features of Galaxy AI that informs you of the solutions and methods that increase the level of health. This means that by knowing your physical condition and energy score, you can create a suitable plan to improve your health.

Galaxy ring in hand


The Energy Score feature calculates your physical and mental health based on four metrics: sleep, activity level, heart rate during sleep, and heart rate variability during sleep. In addition, the Wellness Tips feature provides personalized tips and recommendations tailored to each user’s condition by analyzing data and health information.

Galaxy Ring with the Heart Rate Alert function, when the heart rate is abnormally low or high, it informs the user instantly through the Samsung Health application. The Live Heart Rate Check feature also provides the user with more details about heart rate, beats per minute, duration, and start time.

Galaxy Ring

According to Samsung’s claim, the Galaxy Ring will help you lead an active and energetic lifestyle and keep track of your workouts with more motivation. The automatic detection of exercise in this smart ring tracks the amount of walking and running you do and warns you if you are not physically active.

Other features of Galaxy Ring include support for motion gestures. For example, you can take a photo or turn off the phone’s alarm by swiping two fingers together twice. In addition, it is possible to track the location of the Galaxy Ring through Find My Ring on Samsung Find.

The price of the Galaxy Ring is $400 and will be available in selected markets from July 24 (August 3, 1403).

Samsung Galaxy Ring technical specifications
Introduction July 10, 2024
another name Samsung SM-Q500NZKAXAR Samsung SM-Q500NZKAXAR Samsung SM-Q500NZSAXAR Samsung SM-Q500NZSAXAR Samsung SM-Q500NZDAXAR Samsung SM-Q500NZDAXAR
Condition Release in the near future (July 24, 2024)
Dimensions It has 9 sizes from 5 to 13 7.0 x 2.6 mm (ring) 48.9 x 48.9 x 24.51 mm (charging compartment)
Weight 2.3 grams (ring size 5) 3.0 grams (ring size 13) 61.3 grams (charge compartment)
Other body specifications The body of the ring is made of grade 5 titanium The body of the charging compartment is made of stainless steel and plastic IP68 (resistant to dust and water up to a depth of 1 meter and up to 30 minutes) Resistant to water penetration up to a pressure of 10 atmospheres (100 meters deep)
internal memory 8 MB
battery Non-replaceable battery with a capacity of 18 mAh (ring size 5) Non-replaceable battery with a capacity of 23.5 mAh (ring size 13) Non-replaceable battery with a capacity of 361 mAh (charging compartment)
standby Up to 7 days
Sensors Optical heart rate sensor, accelerometer, body thermometer
Other specifications and features Support for various sports modes, heart rate monitoring, sleep monitoring, women’s health monitoring, pedometer, distance traveled calculation, calorie consumption calculation, Galaxy AI support
Technology does not have
Wireless Network does not have
Bluetooth Yes, version 5.4 LE
GPS does not have
NFC does not have
USB does not have
Colors Black, silver, gold
Price range About $400

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