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The biography of Sundar Pichai, the innovative leader of Google and Alphabet

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Sundar Pichai
Sundar Pichai had humble beginnings in India to become one of the highest-paid CEOs of American companies by leading Google and Alphabet.

The biography of Sundar Pichai, the innovative leader of Google and Alphabet

Sundar Pichai, when he set foot on American soil at the age of 23, thought of all the dreams of elite Indian students: he had finally arrived in the land of Silicon Valley, the ideal world of engineers, managers, and successful technology entrepreneurs; But the difference between his old and new society soon took on a different color.

This article was updated on the occasion of Sundar Pichai’s birthday on June 21, 1403.

It wasn’t just that the country, dubbed the Land of Immigrants, was even more advanced than the pictures in magazines and the dreams of its friends; Rather, the first thing that surprised him was the very high cost of living and prices that could not be compared to his native land.

At that time, Pichai never thought that 24 years later he would hold the record for the highest salary among CEOs of American companies. He did not even guess that one day he will become a role model for the youth of India. Join us to review the eventful life of Sundar Pichai, the longest-serving CEO of Google and Alphabet.

Starting point

Sundar Pichai was born on June 10, 1972, in Mudarai, Tamil Nadu, India, in an educated and intellectual family that was financially in the middle class of society. Back then, “middle class” in India meant living in a small two-bedroom apartment, without the basic amenities such as a television and even a simple refrigerator that are taken for granted today.

Old building of IIT KharagpurOld building of IIT Kharagpur

Sundar’s mother Lakshmi was a stenographer or stenographer before giving up her career for the sake of her children. His father, Regonata, was an electronic engineer who worked for an English company that manufactures electrical components called General Electric Company (GEC). Father’s stories about the factory and the events that happened there, the tools that were produced, and the obstacles that existed in the industrial world, slowly shaped Sundar’s mentality of the future world.

Sundar Pichai’s first encounter with electronics was when his family bought a phone

Despite all the restrictions, Sundar’s parents placed great emphasis on the education of their two children and encouraged them to pursue their interests and talents seriously.

Sundar’s first direct encounter with electronics came when the family managed to buy a telephone after a long time. This process was too exciting for 12-year-old Sundar and he spent hours checking the phone’s performance. While watching his enthusiasm, his parents noticed another interesting thing: how quickly Sundar memorized all the phone numbers after just hearing them once. The power of Pichai’s memory made his colleagues admire him years later.

Sundar Pichai had no experience of driving private cars until he was a teenager

The movement of middle-class people in India was limited to public transport and Pichai’s family was no exception. Sundar had no experience of driving private cars until he was a teenager, and he was not upset about it, because lessons, sports, and childhood adventures were more interesting activities for him.

Sundar completed his high school at Jawaharlal Vidyalaya School in Chennai. Later, his teachers would mention his inquisitive nature and his willingness to delve deeply into subjects that piqued his interest in any way.

Sundar Pichai at IIT Kharagpur Faculty HostelSundar Pichai at IIT Kharagpur Faculty Hostel

One of the high school teachers recognized Sundar’s potential and tried to teach him critical thinking, a methodical approach to solving problems, and striving for excellence. With the support of this teacher, Sundar learned the importance of perseverance and flexibility in life, and his personality and professional ethics were founded from here.

Pichai’s drive to succeed in academia led him to the Indian Institute of Technology (IIT) Kharagpur; where he obtained his degree in metallurgical engineering and was selected as the top student of the year. His brilliant academic record and distinctive approach to problem solving earned him a scholarship to Stanford University.

Old building of IIT KharagpurOld building of IIT Kharagpur

Pichai later said in an interview with Bloomberg about his childhood and adolescence:

I grew up in an average family and understood life through the gradual introduction of gadgets into the home. I remember how happy we were when we bought a TV and could watch sports. At that time I used to go to school on a simple bicycle without brakes and the whole way was uphill. Later I got a bike with brakes and I was so excited that I can’t describe it. The difference between the two was striking, that’s why I never considered technology as an obvious part of all people’s lives, but I thought about how technology can make human life better.

Many families like ours have experienced the digital divide and inequality of access to technology in developing societies. This flow makes me more committed to the development of global solutions for connections and internet communication.

As a teenager, Pichai loved football, cricket (India’s most popular sport), and also chess, and wrote his first computer program for playing chess.

Graduation ceremony of Sundar Pichai from Kharagpur UniversitySundar Pichai at the IIT graduation ceremony

Immigration to America

Pichai received a scholarship to Stanford University, but his efforts to find a loan to get to America were unsuccessful. His family had to give him all their savings to buy the ticket for this trip; An amount that was more than Sundar’s father’s income for a year.

Accordingly, Sundar Pichai arrived in the United States in 1995 at the age of 23 and began his master’s studies in the field of materials science and engineering. As a student, he focused on the building blocks of computers, such as density, molecular mechanics, semiconductors, and most importantly, materials that might make good semiconductors.

Pichai’s family’s entire savings were used to buy his ticket to America

The Guardian later wrote that Pichai’s technical knowledge was very important to Google. Although Sergey Brin and Larry Page, the founders of Google, studied computer engineering, they were closer to the software orientation and Pichai understood the hardware well.

Sundar Pichai's student days at Stanford UniversityPichai’s student days at Stanford University

Pichai was going to get his PhD from Stanford University, but then he gave up and after getting his master’s degree, he went to Silicon Valley to try his luck for a career at a prestigious company.

He later said: “I think I disappointed my father by abandoning my doctorate.” But there were many issues. First, I went to Silicon Valley for Silicon! This was where semiconductors were manufactured and I wanted to put what I had learned into practice. Of course, my financial situation was not unaffected by this decision. “I had to find a suitable job.”

Pichai worked throughout his studies and sent some of his earnings to his family in India.

Start of engineering activities

Sundar Pichai says about entering Silicon Valley:

I have always loved the development of technology, from childhood to college. I read all the publications that wrote about the current happenings in the world of technology. It was important to me what was happening in Silicon Valley and I wanted to be a part of these events myself.

After entering the land of his dreams, Pichai was first employed as a materials engineer and consulting manager at McKinsey and then worked for a while at the semiconductor company Applied Materials.

Applied Materials; The most important anonymous company in the world of technology
Study ’15

After that, Pichai realized that in order to succeed in Silicon Valley, in addition to engineering knowledge, he also had to learn business management; For this reason, in 2002, he returned to the university again and started studying at the MBA degree at the Wharton School of the University of Pennsylvania. At Wharton, he received the title of Siebel Scholar and Palmer Scholar.

Recruitment at Google

In April 2004, Pichai participated in a Google job interview. This day coincided exactly with the day that Gmail service was introduced to the world. Sundar, like most people, thought the idea of ​​a free email service was Google’s April fool.

Pichai successfully passed the interview and started working in this company as the product manager of the “Google Search Bar” department. The goal of the project was to make it easier for users to access the Google search engine, without having to open the web page every time. Pichai’s success in delivering the final results paved the way for his next two consecutive projects: Google Gears and Google Pack.

Larry Page, Sergey Brin and Eric SchmidtLarry Page and Sergey Brin, the co-founders of Google and Eric Schmidt, the former CEO of this company

Google was a six-year-old company in 2004, setting its sights on developing “search-centric” products. At that time, Google Chrome didn’t exist yet, and one of Pichai’s bold actions was to propose a browser that could replace Microsoft’s Internet Explorer. Eric Schmidt, CEO of Google at the time, did not agree with this; Because he thought that Google was still too young to enter the web browser market.

Eric Schmidt disagreed with Pichai’s idea of ​​developing the Chrome browser

In 2006, Microsoft introduced Bing as the default Internet Explorer search engine, and it was here that the importance of Pichai’s earlier ideas became clear to the company’s founders. This competition was an inevitable competition, and if Google did not think of a plan for it, Microsoft would swallow all of Google’s achievements.

Google’s board of directors appointed a team of experts led by Sundar Pichai to develop a new browser called Google Chrome. In 2008, Pichai was promoted to the position of vice president of Google, and Chrome was introduced to the world in the same year. Eric Schmidt later admitted that although he was an early opponent of the development of the new browser, he was very excited when he saw Pichai’s first design.

Sundar Pichai and Andy RobinSundar Pichai (right) and Andy Rubin, creator of the Android operating system. Robin was removed from Google’s board in 2020 due to ethical misconduct.

Chrome quickly gained acceptance among users that few expected. A few years later, there were few people who did not prefer this browser to its Microsoft counterpart. A year after the introduction of the browser, Pichai also introduced the Chrome operating system, which, of course, remained at the level of Chromebook educational laptops, but made Pichai one of the main members of the Google company.

The complete history of Android; 15 years with the most popular mobile operating system

Pichai remained as CEO until 2012 and was responsible for the development of Chrome and its applications. After a decade of fruitful and profitable activity, another turning point in his professional life came, which caught the eye of all technology activists: Pichai was recognized as the most influential man of the year in the world of technology and as Andy Rubin, the creator of the Android operating system, Responsible for managing and monitoring all Android products.

Sundar Pichai at the launch of Android OneAndroid One presentation ceremony

Android upgrade entered a new phase with the introduction of Android 1.0. At the same time, Sundar Pichai was the senior supervisor of Google Maps, Google Drive, and Gmail projects.

Appointed CEO of Google

Larry Page and Sergey Brin founded Alphabet Holding in 2015 and brought Google and other projects under this group. The two co-founders left Google to lean on Alphabet’s board of directors, and the best and only option that calmed their minds on the overall management of Google was Sundar Pichai.

The important characteristic of Pichai’s personality as a product manager was that, although he always had a clear vision of his projects, he also sought the opinions of his colleagues at every stage and moved forward with collective agreement. He stressed that his team achieved the best possible results, but at the same time, he was careful not to harm other teams.

When Pichai became CEO of Google, Twitter sought him out

On the other hand, Google once chose Sundar Pichai as the company’s new CEO, and Twitter was also looking to attract him. Pichai has proven to be an emerging leader and key manager. Larry Page has said that he sees no one as close to his ideas as Sundar Pichai. He also said:

Sundar has an uncanny knack for developing products that are both technically excellent and easy to work with. He likes big steps and risks.

One of Pichai’s professors at IIT School of India said about this appointment:

I knew he would reach such a position. I had seen this day. When he became vice president of Google, I told everyone that this is a start, he will go straight to the top.

Just within the first week that Pichai became CEO of Google, his Wikipedia page was edited 350 times. Pichai was against spreading rumors about his life in India and exaggerating his personality, and in one of the podcasts of Stanford University, he expressed his dissatisfaction with people who tried to make his childhood and adolescence look different from reality.

Pichai began the conversation with the podcast host by saying, “I advise you to never read what they write about your life!” He explained that, for example, he had never been the captain of the high school cricket team, although he had always wanted to be; Or it is not true that he studied at home instead of school. He said:

There is no reason to exaggerate. Our life as a child was different from that of an adult. As an adult, we saw the rapid changes in technology, but as a child, we only waited 5 years before we could get a phone line and device. Before that, every time I wanted to get the results of my grandparents’ test, I walked a long way to the laboratory and they said that the answer was not ready yet and I had to walk the same way in an hour and come back. But then I saw that the phone easily changed everything. We could call and find out if the test answer is ready or not. It felt great.

When people came to our house to call their acquaintances, I could clearly see how the social relations were strengthened. So I have always believed that technology can bring profound changes. If I have a duty, it is to facilitate access to new technologies for the people of the world as much as I can.

What made me stay at Google all these years was that our products worked everywhere. It didn’t matter if you were a child in an Indonesian village or a student of the best university in the world. Google Maps, Gmail, and YouTube work the same for everyone. At Google, we were all thinking about scalability. To be able to communicate with all people and make technology available to them. This is what I wanted to do in my life.

Google became a fully organized company under the management of Sundar Pichai. Android developed alongside iOS and took root in the smartphone industry. Google’s search engine algorithms continued to improve, and the company made its way into the fields of machine learning, augmented reality, and e-commerce.

Introducing Google Pixel 1 in 2016The presentation ceremony of the first Google Pixel in 2016

Pichai played a key role in the development of Google’s cloud computing services. Many Silicon Valley experts thought he was putting too much energy into the infrastructure of artificial intelligence services and that products like Google Assistant would soon expire. But again, the value of Pichai’s foresight in this field became clear several years later: when the artificial intelligence renaissance took the technology market by storm.

As Pichai’s first major achievement, Chrome became the undisputed king of the crowded web browser market, but Pichai’s trajectory continued to be unpredictable.

“He recruited, mentored and retained a great team,” says former Google product manager Chris Beckman. Sundar Pichai’s team was made up of the best people and achieved a reputation similar to that of Google’s search engine engineering team.

Alphabet management and endless challenges

In 2019, Larry Page and Sergey Brin stepped down as CEOs of Alphabet and announced that Google and Alphabet companies do not need separate CEOs, but want a single powerful head.

Sundar Pichai was a person who built effective teams, oversaw product strategies and execution processes, and collaborated with other internal groups and external companies. He also identified the needs of the market in time and fought for short-term challenges and long-term goals. The founders of Google knew very well that they would not find a better choice than Pichai to lead the entire Alphabet group.

Alphabet has been under the microscope of US regulatory agencies for a long time since Pichai’s CEO

Managing Alphabet was a new and tense chapter in Pichai’s career, as Alphabet, from its inception, supported diverse and sometimes unknown businesses, many of which are still obscure to most people. On the other hand, this company was under the scrutiny of the American government and the European Union.

Pichai focused primarily on investing in and developing self-driving cars, biodiversity, and sustainable technologies. Then he adjusted the company’s revenue generation and profitability strategies and expanded the artificial intelligence department at the same time. According to Forbes, at the end of 2019, with a total income and bonus of 280.6 million dollars, he was ranked first in the list of the highest-paid executives of American companies.

Sundar Pichai in the US Senate in 2018In 2018, Sundar Pichai explained the privacy policies of Google users in the Senate. Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey were also invited to this meeting.

Pichai has been subpoenaed several times by US government officials to clarify Alphabet’s policies. Of course, earlier in 2018, the House of Representatives Judiciary Committee had criticized Sundar Pichai as the highest executive of Google regarding the company’s plans in the field of protecting user privacy and relations with China.

Two years later, Pichai appeared before Congress as an Alphabet executive to testify about corporate antitrust concerns. The flow of US government surveillance and complaints surrounding Google’s monopolistic tactics continues to this day.

The dismissal of one of Google’s artificial intelligence specialists was accompanied by the opposition of many employees of the company

In 2020, Google fired Timnit Gebro, one of its artificial intelligence specialists, and it faced many controversies and scandals. Gebro’s firing comes weeks after he was asked to retract a paper he published on the dangers of large language models. He also complained about the company’s treatment of minority employees.

Google artificial intelligence researcher Timnit GebroGoogle artificial intelligence researcher Timnit Gebro was fired from Google for an article about the dangers of artificial intelligence, as well as a complaint about discrimination among the company’s employees.

Many employees at the company were upset by Gebro’s firing, and Gebro said in an interview that Sundar Pichai and other Google executives had created a hostile work environment. Pichai finally apologized for the way the company treated Gabru and wrote to his employees:

I want to say how sorry I am for these events and I personally take all the responsibility of regaining your trust.

In 2020, Pichai was at the forefront of Google’s response to the Corona pandemic. Under his leadership, Google developed new strategies to help people find correct news and useful information about the coronavirus in their searches.

Like many other companies, Alphabet also put hiring more workers on its agenda at the beginning of the pandemic. Pichai hired about 37,000 new employees in the first 12 months of the outbreak but then ran into the same problem that most big tech companies face: The only way to offset the resulting costs was to lay off employees.

In January 2023, Alphabet had to lay off 12,000 employees, which was equivalent to 6% of the company’s global workforce. Pichai once again took responsibility for all the decisions that led to this situation.

The age of artificial intelligence

The continuation of the year 2023 was devoted to the development of artificial intelligence chatbots, and after that, Jumnai and dealing with their challenges. Sundar Pichai said in 2016 that Google will one day become the leading company in the field of artificial intelligence; But with competitors such as OpenAI and Microsoft, it will not be easy to make such a wish come true.

Alphabet CEO Sundar Pichai and OpenAI CEO Sam AltmanOpenAI CEO Sam Altman and Alphabet CEO Sundar Pichai on the way to the White House to participate in the artificial intelligence oversight meeting with the presence of US Vice President Kamla Harris / May 4, 2023

Google announced that it will add its artificial intelligence to all Google Workspace tools, including search, Gmail, Docs, and other products.

One of the most important barriers that stand in the way of the development of large language models of Google and other artificial intelligence companies is the copyright issue of the resources that are used to train these models.

On the other hand, Google Jamna had other problems. In early 2024, Pichai was forced to put the instrument’s image-generating capability on hold after people complained that the model produced inaccurate historical photos of US presidents.

Pichai sent a memo to his staff confirming Jamnai’s objections. He also said to the users:

I know that some of Jamna’s answers offended people and contained gross biases. These issues cannot be justified and accepted. We have made a mistake.

The successive problems of Alphabet and Google raised the voices calling for the resignation of Sundar Pichai from the leadership of the company. However, Google’s AI plans have progressed to the point where Google I/O 2024 showcased Android’s AI-powered redesign to take Apple more seriously than ever.

Relations with India

Although Sundar Pichai is not the only Indian-born CEO of the world’s biggest tech companies, the people of this country consider him a true hero. Pichai has repeatedly reminded me that the two main priorities of his professional life are Google and India. Since he was appointed CEO of Google, he has traveled to his home country almost every year and met with government officials, students, and entrepreneurs.

Sundar Pichai and Indian ChildrenSundar Pichai on a trip to India among children

At his conferences in India, Pichai usually talks about India’s digital transformation and economic development, the importance of promoting entrepreneurship and the opportunities and challenges of technology, as well as ways to realize a digital workforce in the country.

In 2020, Pichai allocated a $10 billion fund to invest in India

In July 2020, Pichai announced the allocation of a 10 billion dollar fund to India, which will be invested in this country over 5 to 7 years under the supervision of Google’s digitalization fund.

In April 2021, following the consequences of the coronavirus epidemic, Pichai and Google employees donated a budget of 135 crore rupees to UNICEF and the Give India charity to purchase medical equipment, support high-risk communities, and help spread vital information to the people of India.

Read more: The Biography of Jim Simons

In 2022, Pichai received the prestigious Padma Bhushan Award from the Ambassador of India to America. He said in this ceremony:

India is a part of me and I take it with me wherever I go. I am deeply grateful to the people and government of India for this great honor and award. It is extremely valuable for me that the country in which I have deep roots and formed my identity, makes me proud like this.

Google, under the management of Sundar Pichai, has progressed more than during the chairmanship of its founders and has become one of the fiercest competitors in various technology markets. Larry Page once said that he and Pichai only need to look at each other to understand each other. But as Pichai himself said last year, we live in a rapidly changing and unstable world and we have no time to stop at our safe place.

Continuing Pichai’s success at Alphabet will also require tougher decisions and smarter competition with tech companies, especially in the AI ​​space.

What will Pichai do to silence the whispers asking him to step down? Where will the efforts of people who work for “de-Google” campaigns? Sundar Pichai’s life story is intertwined with resilience in the face of adversity and determination for the best results, and it is unlikely that this story will end soon.

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The biography of Andy Rubin, the creator of Android

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Andy Robin

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Andy Rubin is a talented engineer and a talented programmer who revolutionized the smartphone industry by creating the Android operating system.

The biography of Andy Rubin, the creator of Android

Andy Rubin (Andy Rubin) with the correct pronunciation of Andy Rubin, is a programmer and entrepreneur from the United States, who is best known for his work in founding Android. Before creating the popular mobile operating system, he had worked in many companies for many years and finally, his idea and plan were supported by Google. An idea that has become the most popular mobile operating system in the world today. Rubin left Google after a few years and decided to start his own business and invest in startups. Of course, none of his subsequent activities were as big as Android.

People who have worked with Rubin consider him a genius with technical knowledge. An engineer who understands the subtleties of management and entrepreneurship and has dynamic leadership. Android was Andy Rubin’s nickname during his years at Apple. This term, which was generally used for robots, was given to Rubin because of his strong interest in these human-made creatures. Rubin has always been interested in making, be it coding or building robots. When Rubin was developing his mobile operating system, he was trying to create a competitor to Symbian, Blackberry, and Microsoft Windows Mobile. An effort that came to fruition and finally turned Android into the main competitor of Apple’s iOS. The competition between Google and Apple reached its peak since then, and the late Steve Jobs sent harsh comments to Rubin and his mobile operating system.

In the years of working at Google and managing the Android sub-category, Andy Rubin made the foundations of the operating system he built so strong that the development in the coming years went quickly; The result of an ethical case became the point of Rubin‘s credit at Google. He was forced to leave the company due to the lawsuit and scandal, despite the secrecy of Google managers. Rubin‘s departure from Google was accompanied by a lot of controversy and media hype, and he sent severe criticism to Mountain View executives, who had even rewarded him. However, after leaving Google, Rubin focused on investing in the business ecosystem. He also started a smartphone manufacturing company, Essential, which was announced in the media recently.

Andy Rubin / Andy Rubin

Early years and entering the business world

Andy Rubin (full name Andrew E. Rubin) was born in 1963 in Chappaqua, New York. Since childhood, he lived in a world full of gadgets. His father’s company was active in the field of industrial photography, and Andy was introduced to attractive images of smart industrial products from childhood. He completed his high school education at Horace Greeley School in his hometown, and during high school, he did his first serious robotics activities. Rubin designed a remote control for the Kenner R2-D2 toy and moved it around the house with computer control.

Rubin‘s talent and interest in the computer world were evident from childhood and adolescence. For this reason, he chose the field of computer science at university and completed his higher education in 1986 at Utica College in New York. As we said, robots were an important part of Rubin‘s interests. On the other hand, due to the development of a social network-like survey called Spies at the University (1981), Rubin took pride in creating the concept of a social network 23 years before Facebook. From a young age, he focused on the development of products and technologies in this field and chose his first job related to his interest.

Carl Zeiss was Andy Rubin‘s first workplace. He was employed as a robotics engineer in a German company and worked there for two years. The next destination of the American engineer was again Europe. After Carl Zeiss, Andy went to the SIP Institute in Geneva, Switzerland.

Android
Andy Rubin‘s popular toy that became an Android icon

Andy Rubin‘s serious entry into the world of technology took place with a company that later became his serious competitor. Andy Rubin met Bill Caswell during a summer vacation in the Cayman Islands. Their relationship became more serious and Bey offered Andy a job at Apple. This offer became an excuse for Rubin to pursue his life path more seriously in the world of technology.

By the time Andy Rubin joined Apple, they were in good shape. Mackintosh’s popularity had reached its peak, But Steve Jobs was not present in the company he founded. However, Rubin gained a lot of experience while working at Apple and was one of the most popular employees. The nickname Android was given to him by a colleague in the same years to show that Andy has a great interest in robots.

Andy Rubin‘s love for building and especially developing robots sprouted from childhood

Andy Rubin first worked as a manufacturing engineer at Apple; But after a while, he went to the research and development department. In 1990, they launched a spin-off company called General Magic, where Rubin continued to work. General Magic was launched as a company focused on handheld and mobile devices so that Apple could focus its activities on the same PC ecosystem. General Magic engineers, in collaboration with Andy Rubin, developed a software called Magic Cap, which, of course, was not very successful. Finally, General Magic was closed in 1995.

The closure of General Magic meant the end of Rubin‘s cooperation with Apple. He started a new company called Artemis Research together with some of his colleagues in the mentioned company and some of the former employees of Apple. They developed a product called WebTV, which was designed to combine the worlds of the Internet and television. The Artemis company finally became an excuse for Rubin to continue his work in another giant of the technology world: Microsoft. The Redmondis welcomed the Artemis product and bought the company, and Rubin continued his work at Microsoft. One of Rubin‘s interesting projects at Microsoft was the creation of a robot equipped with a camera, which was done with the sole purpose of attracting the attention of colleagues. Rubin eventually left Microsoft and WebTV in 1999.

WebTV

After leaving Microsoft, Andy Rubin decided to work independently. He rented space in Palo Alto and continued his research and hardware and software experiments there. His office was full of robots that he designed and produced for research development and testing. The same environment somehow inspired Rubin to do something new.

Danger Inc. was the brainchild of Andy Rubin, who started working with his old friends Matt Hershensen and Joe Britt in 1999. The name of the company was taken from a robot from the movie Lost in Space. Rubin became the CEO of the company; A company that was launched with the aim of designing and developing hardware, software, and services for mobile processing devices. The success of Rubin‘s new company was notable with a device called the Danger Sidekick. This device, which was first developed as Danger Hiptop, was finally marketed as T-Mobile Sidekick. Rubin said about the mentioned device: “We wanted a device that would be the size of a chocolate bar and come to the market at a price of less than 10 dollars. We wanted this device to have the ability to scan objects and receive information about them from the Internet. A device that acted like an intelligent assistant.

Rubin‘s new company was a center of genius engineers and designers who produced a product ahead of its time. However, they could not market their idea well and other companies were not willing to cooperate with Danger. Ultimately, Andy Rubin kept his faith in his new idea and company alive until Microsoft bought the company in 2008.

The ideas and experiences that Andy Rubin had gained from the Danger Company led to the development of a revolutionary idea in his mind. He nurtured his many ideas to create Android. An idea whose name was taken from the same nickname of Andy Rubin‘s distant years. It is interesting to know that the Android.com website was Andy Rubin‘s personal website until 2008.

Magic CapOne of the few devices equipped with Magic Cap

Creating Android and joining Google

Andy Rubin founded Android, Inc. in October 2003. His early colleagues were Rich Miner (co-founder of Wildfire Communications), Nick Sears (former SVP of T-Mobile), and Chris White (WebTV user interface designer and developer). Andy Rubin needed investors to develop and develop the idea of ​​Android and cooperated with Redpoint Ventures. His initial idea was to create a powerful mobile platform that would be open source and lead to faster innovation and multiple benefits for the customer.

Android company first decided to develop an operating system for cameras. Of course, the digital camera market was not big enough to guarantee the financial return of Andy Rubin‘s idea; That’s why he and his colleagues decided to develop the operating system for smartphones. They wanted to be a competitor to the giants of the market at that time, Symbian, Blackberry OS, and Windows Mobile. In the early stages of Android development, Rubin proposed interesting concepts for its users. For example, he believed that people need smarter mobile phones that are more aware of the owner’s priorities and position.

Android was the nickname of Andy Rubin at Apple and he used the same name for the open-source mobile operating system

In the early years, Android worked quietly and without attracting attention. They only introduced themselves as a company focused on mobile software development. The quiet activity came with financial challenges for Rubin and his company. He could not manage the available resources well and even after some time, he could not afford to pay for the office of the company.

Andy finally called his friend Steve Perlman and explained the startup’s challenges. Although Rubin did not directly ask for investment and funding in his conversation with Perelman; Steve promised to inject new capital into the company. Perlman donated $10,000 from his personal account to the Android company. About his action, he says that he trusted Andy’s idea and decided to help him. Perlman later did not ask for any shares from Android. Andy Rubin, by receiving cash help from his friend, returned the development process of Android to the normal routine. He used the new capital to expand the team and leased a larger office in Palo Alto.

Andy Rubin / Andy RubinAndy Rabil at the launch of Android

Google executives’ familiarity with Andy Rubin goes back to a lecture at Stanford University. A university that has been the place of study for many great people in the current world of technology and plays an important role in the development of Silicon Valley. In 2002, Andy Rubin gave a talk about the Sidekick device at Stanford, which was attended by Larry Pitch and Sergey Brin. Later, in a private meeting with Rubin, Page had seen his device up close and admired the idea even more for using the Google search engine in it.

Larry Page’s relationship with Andy Rubin deepened in the following years. Page imagined a bright future for Android from the very beginning, while Sergey Brin and Eric Schmidt (then CEO of Google) distanced themselves from the idea and considered themselves far from the mobile world. However, Page became fascinated with the idea of ​​an open-source mobile operating system and the prospect of global development managed by Google fascinated him more. He believed that Android is one of the most suitable ideas for Google. Page also had the idea of ​​a Google smartphone in mind and tried his best to bring Android to Mountain View. At first, Rubin was hesitant to join Google and did not consider the organizational culture to be a good fit.

Andy Rubin has been instrumental in many of the technology industry’s historic innovations. During the same years of Android development, he also made serious investments and in 2004, he contributed $100,000 to Sebastian Theron’s project to develop a self-driving car. Theron won the Darpa Grand Challenge with Rubin‘s help and later worked as the manager of Google’s self-driving car division.

Page’s efforts to recruit Andy Robin and the Android team finally came to fruition in 2005. They acquired Android by paying about 50 million dollars. The main team members, including Andy Rubin, joined the new company. The interesting thing is that at that time and even until some time later, no one knew why Google should buy a mobile operating system. Even now, much of the narrative surrounding Google’s original intentions is speculation. However, Android is still known as a mobile software development company, and most thought that Google was planning to enter the mobile market.

Andy Rubin / Andy Rubin

Andy Rubin started working at Google as the senior vice president of a new team called Android. He managed a team of eight people responsible for the development of a mobile platform based on the Linux kernel. Google was also committed to marketing processes for Android as a platform for mobile devices. They started their cooperation with numerous software and hardware companies and the news of the development of the operating system was also announced to mobile operators.

Andy Rubin‘s tenure at Google was accompanied by the management and development of numerous projects. He helped form the Android Update Alliance, which coordinated the release of updates between carriers. Other positive activities of Rubin at Google include supporting and managing the purchase of Motorola.

Apple and Google war

In 2007, Apple introduced the iPhone, which entered the mobile world as a revolutionary product. At that time, Google was still developing its mobile operating system, Android. When Steve Jobs showed the iPhone on stage with his usual marketing skills, Andy Rubin realized that he had to completely redesign his ideas for the launch of the operating system.

Andy Rubin was watching the iPhone launch event via the Internet while riding in a taxi. When Steve Jobs was showing his company’s new smartphone to the audience, Andy asked the driver to stop the car. Surprised by the introduction of the Apple device, he came to the conclusion that he should not introduce the desired phone. Apple was carrying out the development and design plans for its new phone with appropriate news coverage. In fact, most Google engineers were aware of the plans of Steve Jobs and his team; But none of them imagined that a competitor would introduce and offer a product of this quality.

Andy Robin
Rubin‘s smartphone display style looks similar to Steve Jobs

Google decided to introduce the mobile operating system by the end of 2007. After the iPhone was announced, they decided to postpone the launch schedule; Because Android had many similarities with the iPhone operating system. In fact, the introduction of the iPhone gave a strong blow to the entire Android project. In addition to the similarity of the operating system to iOS, Google engineers faced a more serious problem, which is the same high quality as the iPhone. A quality that made their achievement look like old technology. Even one of the Android engineers said that the initial design of the operating system was really inappropriate and weak compared to the iPhone, and in comparison, it looked like a product from the 1990s.

The Android team continued the development of the operating system despite the hard blow it received from Apple. Finally, in cooperation with HTC, they launched the first Android smartphone called HTC G1 or HTC Dream in 2008. The software on that phone was nowhere near as good as iOS on the iPhone, But it seemed so similar to Apple’s achievement that it brought anger and a strong reaction from Steve Jobs. In a sharp comment, he said that all parts of Android are disgusting imitations of their work.

Steve Jobs accused Andy Rubin of copying all parts of the iOS

Before the public release of Android, Steve Jobs had a good relationship with the main managers of Google. He trusted Larry Page Sergey Brin and Eric Schmidt. Even Eric Schmidt, along with the executive management of Google, was also a member of Apple’s board of directors. These three people had informed Jobs about Android development and promised him that the final product would be different from iOS. However, Jobs trusted them until the first Android-equipped smartphone hit the market.

After Jobs saw and experienced Android closely, he seriously asked Google managers to change its design. He arranged an important meeting with the iPhone’s chief software designer, Scott Forstall, in which Larry Page Andy Rubin , and Alan Eustis, Google’s senior vice president of engineering, were also present; A historical meeting that proceeded in a worrying manner. One of Apple’s executives, who was later informed by Jobs about the content of the meeting, said about it: “The meeting went completely towards personal problems. Jobs said that Rubin got very angry and told him that he had an anti-innovation approach. Then Steve had spoken angrily to Andy. He accused Andy of trying to be like him and even imitating his style of dressing and glasses.

Andy Rubin

The historic meeting between Apple and Google was beneficial for Apple despite all the hatred and animosity it created between Jobs and Rubin. Android engineers were forced to change and even remove parts that were very similar to iOS. For example, the multi-touch function that was present in the iPhone was removed from Android. Meanwhile, Rubin was very angry with Jobs. After the historic meeting, he wrote on a board in his office: “STEVE JOBS STOLE MY LUNCH MONEY”.

Rubin was so angry with Jobs that he even decided to leave Google. Andy believed that many of the capabilities that Apple claims to have invented are not actually theirs. However, Android gradually added more features to the operating system, and Rubin also forgot to the leave Google program. After five years, the number of his team members had increased from eight to 250 people.

The controversial story of leaving Google

Andy Rubin left Google in 2014. The path that led to Rubin ‘s separation from Mountain View was a tortuous one, with many crises for both parties. When Rubin was leaving Google, the executives gave him extended appreciation and presented Rubin as a hero. Larry Page, CEO of Google at the time, said about Andy Rubin: “I wish Andy a bright and great future. He had a really big achievement with Android, which now has more than a billion satisfied and happy users.

The process of Andy Rubin ‘s separation from Google began in 2013. Larry Page announced in a blog post in March that Rubin would be moving from managing the Android team to managing a new project at Google. Rubin was replaced by Sundar Pichai, who is currently serving as the company’s CEO. After Android, Rubin went to Google’s robotics department to continue his work in his main field of interest. He was very happy and excited to manage the robotics department and described the new situation as ideal in various interviews. Finally, Andy Rubin left Google in 2014 and started a hardware startup incubator. We will continue the story of his life after leaving Google in the next section.

What was not initially told to the media in the story of Rubin ‘s separation was the illicit relationship of the Google hero with one of the employees, the consequences of which affected the entire company. The former Google employee even accused Rubin of sexual harassment. Google investigated his claims and confirmed their accuracy. Two Google executives made this story public in interviews with the media and said that Pitch asked Andy to resign after learning about the matter. Google could have fired Rubin without paying any benefits. Instead, they paid him a $90 million bonus. Also, the company committed to pay two million dollars to Rubin every month for four years.

Andy Rubin / Andy RubinAlong with Vic Gandotra and Sundar Pichai

Google’s action in support of Andy Rubin was a repeated action. They had previously supported two other male managers in a similar process and even paid allowances after they left the company. The same decisions and actions of senior managers later turned into serious challenges for the people of Mountain View, and many employees described the Google environment as suitable and even encouraging for sexually harassing managers.

Many international media analyzed and analyzed the case of his accusation and Google’s support for years after Rubin‘s separation. Numerous reports from the media such as the New York Times focused the attention of people and company employees on a deep-rooted problem at Google. The media pressure was such that Sundar Pichai later sent a message to employees as CEO, claiming 48 managers and employees were fired for sexual allegations. However, current and former Google employees believed that the company’s actions were not enough.

In the media stream that arose after Rubin‘s departure from Google, many of his colleagues and former managers began to talk about the negative parts of his personality. On the other hand, Rubin was the one who brought Google services from the limited environment of the desktop to the devices that were seen in the hands of billions of users. Rubin, with all his problems, was still Google’s hero in the mobile world. On the other hand, managers who worked with him say that Rubin even humiliated his subordinates in various incidents. Naturally, Rubin and his representative deny this claim.

Investment and independent activity again

Regardless of the reasons and consequences of Rubin‘s departure from Google, he returned to his favorite path, namely designing and creating new concepts. Working in Google’s robotics department did not meet Rubin‘s mental needs. He had solved a big problem, the world of smartphones, and he needed a new problem. Two years after Rubin‘s departure, Wired published an interesting article about his new ideas, excerpts from which we quote.

Playground

Andy Rubin launched Playground Global a few months after leaving Google; A company that, according to Rubin, was a new type of company; A combination that combined the concepts of incubator and consulting company; But none of them were. At the new company, Andy Rubin supported hardware startups. He did not, of course, limit his support to grants or advice, and provided them with a centralized engineering department. A department consisting of experienced and professional engineers who all worked with Rubin at Google, General Magic, Apple, and other companies. The engineering team worked closely with young and disruptive startup groups to develop hardware and software to power smart machines.

Rubin‘s vision for Polygrand Global was huge. He didn’t want his company to be limited to making a few products or even nurturing a few companies. Rubin and his colleagues envisioned a future focused on artificial intelligence and attempted to build the foundation of technology development through sponsored companies; Foundations that are freely available to others and eventually lead to the development of an ecosystem like Android. His new company was the booster of the idea; A structure that transformed basic concepts and ideas into products with maximum impact on the surrounding world. Playgrand was Rubin‘s first company in which there was no mention of robots (after Danger and Android), But they had a serious development in mind.

Essential was the last serious activity of Andy Rubin, which was closed in 2020

In 2015, Rubin‘s new company was able to receive 300 million in investments from Google, HP, Foxconn, Redpoint, Seagate, and Tencent. The attracted capital was spent on several projects, the most important of which is Owl Labs. Rubin finally left Polygrand in 2019.

Essential Products was Andy Rubin ‘s next entrepreneurial achievement. He decided to try his luck again in the world of mobiles and peripherals and in 2015, he launched the company. The Essential Phone and its accessories such as the 360-degree camera were one of the main products of the company. Rubin claimed that the Essential Phone will offer users a pure Android experience and will have the fastest software updates. Essential Phone was launched in 2017 and was well received by those interested in the Android ecosystem. Andy Rubin‘s lawsuit and scandal in 2017 caused him to leave Essential Management for a few months. Finally, the Palo Alto-based company announced in 2020 that it would no longer be operating.

Essential PhoneEssential Phone
Personal life of Andy Rubin

In the story of Andy Rubin‘s departure from Google, we mentioned aspects of his personal life. Misbehavior with employees and leaked documents of Rubin ‘s sexual misconduct have tarnished his reputation alarmingly. She was married to Rei Hirabaru, but they divorced after a series of scandals and lawsuits. They had a coffee shop in Los Altos, California that closed in 2018.

Rubin and his ex-wife lived in a house in Woodside, California, which they bought in 2014 for $23 million. That house was also sold in 2018 during the separation, But now Rubin lives in it. Apparently, he is now known only as a Redpoint Ventures company in terms of employment.

In the story of Rubin ‘s life, there is always a trace of robots. In the years he was active at Google, in addition to managing the Android team, he spent his leisure time designing and developing robots. Rubin had designed several robotic arms for tasks such as preparing coffee. He also had a remote-controlled helicopter that he flew around Google’s yard.

Andy Rubin is known today for a legendary achievement called Android; An operating system that was born with the aim of developing the open-source concept in the mobile world and was seen in all smart devices from cars to home assistants and even televisions. Rubin‘s personal life has somewhat eroded his credibility in various tech circles; But it still has a place next to the greats like Jobs, Torvalds, Gates, and others.

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How to prevent your location from being revealed through photos?

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location
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Adjective: Of a ball, being the next in sequence to be potted, according to the rules of the game.

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Did you know that every photo you take stores information about your geographic location and the device you took it with?

How to prevent your location from being revealed through photos?

The penetration of the Internet in all ages and strata of society has caused many to share many parts of their lives online without considering the consequences. This makes it easier than ever for malicious individuals, cyber intruders, and even criminals to find complete information about our lives, including what we eat, where we go, and even who we hang out with.

One of the scariest ways criminals can collect information about you is by using location data stored in photos you post online. This hidden data can reveal the exact location of the photo recording and endanger your privacy and even security.

In order for your photos not to reveal your location, in this guide, we discuss how to manually and group delete location information and other data stored in photos on various platforms, including Windows, Android, and iOS, and also introduce some programs to delete metadata in groups.

Table of contents
  • How do the photos you take reveal your location?
  • Manually remove location information from photos
  • Remove location from photo on Android
  • Remove location from photos on iPhone and iPad
  • Remove location from photo in Windows
  • Remove location from photo in Mac OS
  • Batch removal of EXIF ​​and location information from photos
  • Android tools
  • iOS tools
  • Windows, Mac, and Linux tools
  • Online tools

How do the photos you take reveal your location?

Every photo you take contains EXIF ​​(short for Exchangeable Image File Format) data, which includes details such as camera type, exposure level, and color information. Modern GPS-enabled devices (almost all smartphones, tablets, and some cameras) also store the exact location of the photo in EXIF ​​data by default.

There is no harm in recording the location in each photo; Because there is no need to manually record this information. Image management programs like Google Photos and Apple Photos also use this data to show your photos on a map.

The problem arises when you share photos with this embedded location information. Anyone with malicious intent can find the photos you’ve uploaded and get sensitive information like where you live, work, or places you frequent.

Although major platforms such as Meta and, of course, Instagram remove location data from photos, many smaller websites and apps do not; So it’s best to exercise caution and remove location information from anything you post online before sharing.

Manually remove location information from photos

Below are simple steps to clear photo data on different platforms. It should be mentioned that editing and erasing metadata in Photoshop is also possible to some extent, But this program does not allow editing and removing location information from photos, and alternative software should be used.

Remove location from photo on Android

The Google Photos application, as the default gallery of many Android phones, does not allow the user to delete the location information of the images taken with the phone itself; However, in the gallery applications of some manufacturers, including Samsung and Xiaomi, it is possible to remove the location information of the images when they are shared.

  • On Samsung phones, when sharing a photo, tap Options and turn off Include location data. You can also swipe up on the photo in the gallery and delete the location by selecting Edit and the delete option in front of the location icon.
Edit photo metadata in gallery
Remove the location from the photo
Send photo from gallery
Disable image location
  • In Xiaomi phones, it is enough to enter the Secure sharing section from the gallery settings and turn off the two options Share without location info by default and Share without metadata by default.
Xiaomi Gallery Settings
Delete information from photos in Xiaomi

If your Android phone gallery does not have the option to remove location information, use the two applications that are introduced below in the section on batch removal of EXIF ​​and location information from photos.

Remove location from photos on iPhone and iPad

  • Open the photo and tap on the three dots (…) icon.
  • Select the Adjust Location option.
  • Tap Remove Location.
Option to remove photo location data in ios

Remove location from photo in Windows

  • Right-click on the photo and select Properties.
  • Go to the Details tab .
  • Click on Remove Properties and Personal Information.
  • Select the Latitude and Longitude option under GPS and click OK.
The Properties section of a photo in Windows and the option to remove location data

Remove location from photo in Mac OS

  • Open the photo in the standard Mac Preview program.
  • Go to the menu Tools > Show Inspector.
  • On the GPS tab, click Remove Location Info.
Option to remove photo location data in MacOS

Batch removal of EXIF ​​and location information from photos

Manually removing metadata from large numbers of images is tedious; To save time, there are several tools for removing metadata from photos and removing data from photos on Windows, MacOS, Linux, Android, and iOS, here are some of the best options.

Android tools

  • Scrambled Exif
Screenshot of the Scrambled Exif application
Screenshot of the Scrambled Exif application

Scrambled Exif is a completely free, open-source app that makes it easy to de-decrypt photos taken on Android before sharing them. To remove metadata from photos, simply import them into Scrambled Exif via Android’s share menu. After a few moments, the sharing menu will appear again and you can share the photos whose metadata has been removed with the app of your choice.

  • EXIF Image & Video Date Fixer
Screenshot of Exif image video date fixer
Screenshot of Exif image video date fixer

In addition to removing metadata, this program can correct the date and order of images and videos using EXIF ​​metadata and filenames. It is also possible to modify the date manually and support batch processing. The free version can process up to 50 files simultaneously.

iOS tools

  • Metapho
Metapho application on ios
Metapho application on ios

Through Metapho it is possible to manage metadata including viewing, editing, and deleting EXIF ​​data. It includes batch editing, location spoofing, and secure sharing options. Viewing metadata is free; But for advanced features, you need to buy a subscription or a permanent license of the program.

  • Exif Metadata
Screenshot of the Exif metadata application
Screenshot of the Exif metadata application

This tool allows you to easily view, edit, or delete metadata including GPS data. For batch processing of images, the paid version of the program must be purchased.

Windows, Mac, and Linux toolsExifCleaner

ExifCleaner for Windows works like the Mac version and allows you to delete batch EXIF ​​files for free. ExifCleaner is also available for Linux with the same features as the Windows and Mac versions.

  • EXIF Purge

A simple and lightweight tool to remove EXIF ​​batches from images with one click. EXIF Purge is user-friendly and free; But it doesn’t support videos and PDFs.

Screenshot of the Exif purge software

Online tools

  • Pics.io Metadata Remove
Homepage of picsio metadata remover website

A free online tool that supports all types of files including images, videos, and PDFs, and there’s no limit to the number of files you can process.

  • VerExif
Home page of Verexif website

Using VerExif, you can view and remove metadata from images. This website has a simple user interface and is free to use, But the images must be less than 20 MB.

By removing location data and other EXIF ​​data from photos before sharing them, you can ensure that these images do not reveal unwanted information.

In addition to the introduced tools, countless options are available for removing and editing metadata from photos and videos; If you know of better tools, share them with us in the comments section

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The chip battle of flagship phones in 2024; Which is the winner?

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Snapdragon 8 generation 3, A17 Pro, Exynos 2400, Dimensity 9300 or Tensor G4? Which do you think is the winner of the flagship mobile chip competition?

The chip battle of flagship phones in 2024; Which is the winner?

Choosing the best flagship smartphone in today’s market is no longer just about choosing the most expensive option. While price is likely to be considered as a primary indicator, it is very difficult to make the right decision without adequate knowledge of technical specifications and key metrics. Ignoring these criteria can lead to incorrect selection. So what is the best chip for smartphones?

In choosing the best flagship phone in the market, various criteria are considered; From photography experience battery life, and clear display to software and design and price tag. These cases are usually easy to check, and conclusions can be drawn within minutes; But if the criterion is the power of the chip, the comparison will be challenging.

In the discussion of chip power, various criteria are involved; Including processing performance, which is one of the important criteria for choosing the most powerful phone in the market. A smartphone should be able to perform all daily tasks, including opening apps, browsing the web, running games, and managing background apps at high speed and without lag. One of the important features of smartphone chips is the number of cores. Some cores are designed for light tasks with low energy consumption, and others for heavy and graphic processing. Note that the number of cores is not the only factor that increases the speed, but their architecture and optimization also have a great effect.

Graphical capabilities are also of particular importance. Graphics processors (GPU) are responsible for processing games and graphic programs. On the other hand, battery consumption is one of the most important influencing factors in choosing a phone, which is directly related to the optimality of the chip. A smartphone with a high processing power, but a weak battery, cannot meet the daily needs of users well.

The stability of the chip during heavy usage should also be considered. Phones that slow down or increase body temperature under heavy pressure, such as running graphic games or complex programs, usually do not provide a good user experience.

Considering these parameters, it is challenging to choose a smartphone without having detailed information about the chip’s performance; That’s why we decided to put the most powerful chips on the market against each other to see which one matches the user’s needs by carefully examining the technical specifications and benchmark results.

Table of contents
  • Which chips?
  • Qualcomm Snapdragon 8 Generation 3
  • Apple A17 Pro
  • Samsung Exynos 2400
  • Mediatek Dimension 9300
  • Google Tensor G4
  • Comparison of processing performance
  • Comparison of graphics processing similar to the game
  • Comparison of battery life and power consumption
  • Comparison of stability in heavy processing
  • Summary: Which is the winner of the competition?

Which chips?

In the next article, we are going to review and compare the most powerful chips inside the 2024 flagship phones. These chips include Snapdragon 8 generation 3 from Qualcomm, A17 Pro from Apple, Dimension 9300 from MediaTek, Exynos 2400 from Samsung, and Tensor G4 from Google. In the following, we will try to review the strengths and weaknesses of each chip by comparing the Zomit benchmark results in order to reach a suitable conclusion about their performance.

Considering that the A18 Pro chip of the iPhone 16 Pro was released in the last months of 2024, we will compare the performance of this chip with 2025 flagship phones equipped with chips such as Snapdragon 8 generation 4 in another article.

Qualcomm Snapdragon 8 Generation 3

The Snapdragon 8 generation 3 chip (which we call S8G3 for short) was unveiled at Qualcomm’s technology conference in October 2023 (Mehr 1402).

Using Cortex v9 technology, this new processor has been able to operate about 30% faster than its previous generation, and its energy consumption has been optimized by 20%.

Also, by providing facilities such as Snapdragon Elite Gaming and Adreno Frame Motion Engine, the gaming experience has been improved by about 12% compared to the generation.

Snapdragon 8 generation 3Snapdragon 8 generation 3 entered the market with one goal: to conquer the battle between flagships

In the field of artificial intelligence, the S8G3 chip can perform complex calculations in a shorter time by improving its performance by 98%. This feature is especially useful in applications such as machine learning and image processing and enables interesting features such as Sketch to Image in Samsung’s new foldables.

Phones equipped with S8G3 chip

Front and back panel of Xiaomi 14 Ultra blue mobile phone / Xiaomi 14 Ultra

Xiaomi 14 Ultra

Overview of Samsung Galaxy S24 Ultra black mobile phone / Samsung Galaxy S24 Ultra with bright screen and logo display, back panel cameras and black pen

Samsung Galaxy S24 Ultra

The front and back panel of Oppo Find X7 Ultra mobile phone is dark blue / Oppo Find X7 Ultra

Oppo Find X7 Ultra

Front and back panel of Asus Zenfone 11 Ultra / ASUS Zenfone 11 Ultra

Asus Zenfone 11 Ultra

The back panel of the green Motorola Razr 50 Ultra mobile phone / Motorola Razr 50 Ultra

Motorola Razr 50 Ultra

Front and back panels of Samsung Galaxy Z Flip 6 mobile phone yellow / Samsung Galaxy Z Flip6

Samsung Galaxy Z Flip 6

Pink Samsung Galaxy Z Fold 6 mobile phone / Samsung Galaxy Z Fold6

Samsung Galaxy Z Fold 6

Front and back panel of OnePlus 12 mobile phone OnePlus 12 Green

OnePlus 12

The front and back panel of the Vivo X100 Ultra mobile phone is dark gray / vivo X100 Ultra

X100 Ultra Vivo

Apple A17 Pro

Every year Apple releases a new chip with the introduction of the new iPhone generation. Last year’s chip was called A17 Pro and it was exclusively used in iPhone 15 Pro and 15 Pro Max; The chip is built on TSMC’s 3nm manufacturing process, making it the first member of the 3nm family in the industry.

The A17 Pro chip has a 6-core configuration: two high-performance cores and four high-performance (and low-power) cores. High-performance cores are 10% faster than the previous generation, and low-power cores handle everyday tasks that don’t require high speed but help optimize battery consumption.

The graphics processing unit of the A17 Pro has also undergone major changes. This six-core GPU is up to 20% faster and provides more stable performance in games with less energy consumption. Also, for gamers, it offers MetalFX functionality to increase the graphic details of games while controlling battery consumption.

The A17 Pro chip also uses an advanced neural engine that can perform up to 35 trillion operations per second. The A17 Pro’s AI and machine learning capabilities provide new features such as more accurate auto-correction, background blurring in portrait photos, and personalized voice creation for people with speech impairments.

All in all, Apple’s chip has become one of the most powerful and efficient mobile chips by combining advanced architecture, energy consumption optimizations of up to 15%, and artificial intelligence capabilities, which not only provide great performance but also improve the user experience in various areas. forgives

Phones equipped with A17 Pro chip

Apple iPhone 15 Pro mobile phone / Apple iPhone 15 Pro blue

Apple iPhone 15 Pro

Apple iPhone 15 Pro mobile phone / Apple iPhone 15 Pro titanium

Apple iPhone 15 Pro Max

Samsung Exynos 2400

Rumors about the Exynos 2400 chip were first heard in early 2023. The Exynos 2400 chipset acts as the beating heart of the Galaxy S24 and S24 Plus in some versions, but it is not present in the Ultra model. Recently, Samsung announced that it will launch all 2025 Galaxy flagships (S25 family) with Snapdragon chips only.

In this product, Samsung has used a different configuration of 1+2+3+4, which includes a total of 10 cores: one high-performance Cortex-X4 core with a frequency of 3.2 GHz, two Cortex-A720 cores with a frequency of 2 9 GHz, two A720 cores with a frequency of 2.6 GHz and four low-power Cortex-A520 cores with a frequency of 1.92 GHz. This combination allows the processor to operate optimally in energy consumption while having high processing power.

On the other hand, the Xclipse 920 graphics processor, which was also used in the Exynos 2200, using AMD’s RDNA 2 architecture and ray tracing capabilities, showed a higher potential by showing a 58% improvement in graphics performance in the 3DMark benchmark. is

Samsung Exynos 2400 chip

One of the outstanding strengths of the Exynos 2400 is the 14.7 times increase in AI computing performance compared to the Exynos 2200. The upgrade improves the chip’s ability in areas such as text-to-speech summarization, simultaneous translation of conversations, and image generation.

Phones equipped with Exynos 2400

Samsung Galaxy S24 FE mobile phone green / Samsung Galaxy S24 FE

Samsung Galaxy S24FA

The front and back panel of the yellow Samsung Galaxy S24 mobile phone / Samsung Galaxy S24

Samsung Galaxy S24

Front and back panel of Samsung Galaxy S24 mobile phone gray / Samsung Galaxy S24

Samsung Galaxy S24 Plus

Mediatek Dimension 9300

For the first time, MediaTek has used only powerful cores in the Dimension 9300 (MT6989) chip, abandoning low-power cores. According to MediaTek CEO Joe Chen, “Dimensity 9300 is MediaTek’s most powerful flagship chip to date, bringing extraordinary computing power with its unique All Big Core design.”

Taking advantage of the concept of “only big cores”, Dimension 9300 consists of eight powerful cores, including four Arm Cortex-X4 cores and four Cortex-A720 cores. This combination provides up to 67% better processing power than Dimension 9200, and It is

In addition, MediaTek has increased the cache memory by 29%, increasing its capacity to 18 MB. This upgrade not only increases the speed and efficiency of the chip in performing complex tasks but also improves the simultaneous management of multiple applications.

Dimension 9300 processor

Mediatek

The Dimension 9300 also supports hardware ray tracing, which is commonly used in high-end PCs and game consoles. Although this technology is in its early stages in the mobile world, the Dimension 9300 chip allows developers to create games with stunning visual effects.

In addition, Dimension 9300 uses the world’s first hardware-based artificial intelligence engine. This artificial intelligence processing unit can improve the graphics performance of games by up to 25% (for processing graphics floating point data), adjust settings for optimal performance and even predict user behavior, with support for advanced language models such as MetaLlama 2 and Baidu. AI LLM provided the basis for the development of diverse and efficient artificial intelligence programs.

Phones equipped with Dimension 9300

The front and back panel of the purple Xiaomi Redmi K70 Ultra mobile phone / Xiaomi Redmi K70 Ultra

Xiaomi Redmi K70 Ultra

Vivo X100 Pro mobile phone / vivo X100 Pro blue

Pro Vivo X100

Vivo mobile phone vivo X100 white

Vivo X100

Front and back panel of Oppo Find X7 light brown mobile phone / Oppo Find X7

Find Oppo X7

Google Tensor G4

On August 13, 2024, Google introduced the Pixel 9 series, which has a new G4 tensor chip at its heart. According to Google, the new chip makes the device one of the “smartest” phones on the market.

The Tensor G4 has a 7% higher clock speed than the Tensor G3, and its GPU is also 6% faster. In general, the G4 tensor has up to 10% performance improvement compared to the G3 tensor.

Tensor G4 processor is a custom chip designed and produced jointly by Google and Samsung with 4nm architecture. Tensor G4 with eight processing cores and using the Cortex-X4 core allows users to enjoy optimal performance and high processing power. Also, the A720 and A520 cores help maintain efficiency and stable performance.

One of the outstanding features of the Tensor G4 is the Arm Immortalis-G715 GPU, which significantly improves the visual quality of games and graphics-heavy applications with support for hardware ray tracing.

In addition, Tensor G4, thanks to the DeepMind team, can run complex artificial intelligence models such as Jumna Nano at a faster speed, allowing users to benefit from advanced capabilities such as voice recognition, image processing, and environmental awareness, directly on their device. become

Using Samsung’s 4nm LPP+ process, Tensor G4 has been able to provide better efficiency and thermal management than G3. Google claims that Tensor G4 can revolutionize the smartphone user experience by combining high processing power, optimal energy consumption, advanced graphics capabilities, and support for artificial intelligence.

Smartphones equipped with G4 tensor

Comparison of processing performance

In this section, we will examine the processing power of the introduced chips. But before the comparison, it is worth taking a look at the technical specifications of these chips:

Specifications

Snapdragon 8 Generation 3

A17 Peru

Exynos 2400

Dimension 9300

Tensor G4

The main processor

8 cores

12 MB of L3 cache memory

6 cores

256 KB of L1 cache memory

16 MB of L2 cache memory

10 cores

8 MB of L3 cache memory

8 cores

10 MB of L3 cache memory

8 cores

No cache information available.

GPU

Adreno chip

Shading noise canceller

Operating capacity of 4435.2 gigaflops

Apple A17 GPU chip

6 processing lines

128 shading units

Operating capacity of 2147.2 gigaflops

Xclipse 940 chip

Ray tracing support

Operating capacity of 3407 gigaflops

Arm Mali-G720 Immortalis chip

Ray tracing

Operating capacity of 5990.4 gigaflops

Chip Mali-G715 MC7

Operating capacity of 2625.7 gigaflops

Artificial intelligence processor

Vector processing engine

Hexagon DSP accelerator

Scalar Accelerator

Accuracy INT4

Powered by Apple’s Neural Processing Engine (NPU).

2 low-consumption neural processors

2 powerful neural processors

APU 790 chip

Support for INT4

Hardware compression

Google’s custom tensor processor

memory

LPDDR5X

4 bands of 16-bit

Support up to 24 GB

LPDDR5

4 bands of 16-bit

Support up to 8 GB

LPDDR5X

16-bit bus width

Support up to 24 GB

LPDDR5T

4 16-bit bass

Support up to 24 GB

LPDDR5X

4 16-bit bass

Support up to 16 GB

manufacturing process

4 nm TSMC

3 nm TSMC

Samsung 4 nm

4 nm TSMC

Samsung 4 nm

In the table below, you can see the CPU score of the chips in single-core and multi-core processing based on the official GeekBench 6 benchmark. The results of all chips except Dimension 9300 are obtained from Zomit tests.

product/chip

GeekBench 6

single core

multi-core

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

2262

7005

Apple A17 Pro

(iPhone 15 Pro Max)

2960

7339

Dimension 9300

(Vivo X100 Pro)

*2007

*7408

Exynos 2400

(Galaxy S24)

2148

6618

Tensor G4

(pixels)

1710

3799

Snapdragon 8 generation 3 and A17 Pro both use powerful processing cores, but A17 Pro has better processing performance using Apple’s proprietary architecture and detailed optimizations. This difference is felt especially in single-core tasks, where Apple has been able to provide much higher efficiency.

On the other hand, Dimensity 9300 has a very powerful performance in multitasking and running heavy programs and even surpasses A17 Pro by five percent. This issue is especially evident in situations where multiple processes are running at the same time.

Dimension 9300 showed a very powerful performance in processing benchmarks. This chip was able to challenge S8G3 and A17 Pro chips in multi-core tests. It can be said that Dimension 9300 has a higher position than its competitors in the field of multi-core processing, by sacrificing energy efficiency; But it still can’t reach the level of the A17 Pro in single-core tasks (two percent weaker) and is almost at the same level as the S8G3. Due to the good performance and relatively lower cost of phones equipped with Dimension 9300 compared to competitors, this chip offers users an efficient option.

The Exynos 2400 performs well in multitasking and heavy computing overall, but compared to the A17 Pro and Snapdragon 8 Gen 3, it still lacks in some areas such as single-core performance (5% weaker than the S8G3 and 27% lower than the A17 Pro). . Due to Samsung’s optimizations, this chip has an acceptable performance in Samsung devices, but it falls short in the competition with Qualcomm and Apple.

Although Tensor G4 is more focused on artificial intelligence processing, compared to other chips in the field of general processing, it shows weaker performance. With this chip, Google has tried to provide improvements in certain areas such as camera-related processing and machine learning, but it is still far from competing with the A17 Pro and Snapdragon 8 Gen 3. Pixels equipped with G4 tensor will be a good option for users who are looking for a different experience, but it won’t work for people who care about powerful performance in most areas.

Comparison of graphics processing similar to the game

In this section, we compare the graphics capabilities of the chips in-game rendering based on the GFXBench benchmark. Each of these chips uses an advanced graphics processor that provides a satisfying experience in running games and programs.

product/chip

GFXBench

(with reference display resolution)

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

81

Apple A17 Pro

(iPhone 15 Pro Max)

46.8

Dimension 9300

(Vivo X100)

83

Exynos 2400

(Galaxy S24)

68

Tensor G4

(pixel 9)

44

These numbers are based on Aztec Ruins High Tier Offscreen. A higher number indicates better performance.

Snapdragon 8 Gen 3 with its advanced GPU that supports ray tracing technology is one of the best options for gamers. Compared to Apple’s A17 Pro, which uses Apple’s own GPU, this chip offers better performance in some graphics-heavy games. The benchmark results show a very close competition between S8G3 and Dimension 9300 chips. That being said, it would be fair to consider the top ranking for both chips jointly.

Call of Duty game on Pixel 9

A17 Pro does not perform satisfactorily in graphics processing, because Apple focuses more on optimizing energy consumption, and as a result, it may not appear as powerful as Dimension 9300 and S8G3 in some graphics tests. In any case, getting the fourth place in this table is not far from the expectation; If you go back to the processor details comparison table, the A17 Pro’s GPU performance is 2.8 times lower than the Dimension 9300 chips, about half of the S8G3, and even 1.5 times lower than the Exynos 2400.

According to the results of both benchmarks, Dimension 9300 has close competition with Snapdragon 8 generation 3 and according to the numbers, it is placed beyond it. Using Immortalis-G720, Dimension 9300 has provided an impressive performance and has an absolute and significant advantage over A17 Pro in playing heavy games and advanced graphics programs, and has been able to provide a smooth and satisfying experience to users.

Exynos 2400 uses the Xclipse 940 GPU, which is based on AMD’s RDNA 3 architecture. Using this chip, Samsung has been able to provide satisfactory performance in graphics games, but it is 16% behind Qualcomm’s flagship and 19% behind MediaTek. The interesting thing about this chip is its 45% advantage over Apple A17 Pro.

In some heavy games, the Samsung chip may have lower performance due to less thermal management. Despite the Exynos’ impressive improvements, Qualcomm’s graphics unit still has a significant edge in rendering.

Although Tensor G4 focuses more on software optimizations and processing related to cameras and artificial intelligence, compared to competitors, it shows weaker performance in the field of graphics. This chip may face challenges in heavy games like Call of Duty or Genshin Impact. Therefore, Tensor G4 is a suitable processor for light games.

Comparison of battery life and power consumption

Optimizing energy consumption is one of the other factors affected by the chip, which has an impact on choosing the best phone. This issue is especially important during long-term use of the device and when running heavy programs.

Because each chip may have been released in a smartphone with a different battery capacity, we have used a new benchmark in the table below for equal comparison. To obtain this new benchmark, we perform several different activities (calls, games, web browsing, video playback) with each phone in order to drain the battery. Then we divide the weighted average of the device’s activity time (in minutes) by the battery capacity (in amp hours). You may be asking yourself:

Why division?

Because of the direct relationship between the charging time and battery capacity. Longer charge-discharge time should be a positive factor in the calculation of the criterion; While increasing the battery capacity is a factor unrelated to the chip.

The resulting number indicates that the operation of the chip consumes 1000 mAh of energy in a few minutes. We use the GSMArena benchmark to make the charge drain times fair.

product/chip

Battery capacity

(ampere-hours)

Activity time

(minutes)

Reduction comparison criteria

Charging (minutes/amp hours)

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

5

829

165.8

Apple A17 Pro

(iPhone 15 Pro)

3.29

961

292.1

Dimension 9300

(Vivo X100 Pro)

5.5

833

151.4

Exynos 2400

(Galaxy S24)

4

726

181.5

Tensor G4

(Pixel 9 Pro XL)

5.06

752

148.6

Benchmark for fair comparison of power consumption of flagship chips

A17 Pro has been able to achieve the best performance in this field with its special focus on energy efficiency. Due to its high energy efficiency, this chip can significantly increase the battery life of iPhone devices (at least two hours more than competitors) and at the same time have stable performance in heavy applications.

iPhone 15 Pro and iPhone 15 Pro Max software

Snapdragon 8 generation 3 also minimizes energy consumption by using optimal architecture and advanced technologies, and while it has high processing power, in the field of energy consumption optimization, it offers 14 minutes more energy per amp hour than Dimensity 9300; But it still doesn’t reach the peak of A17 Pro (130 minutes more hours per amp hour). Meanwhile, Qualcomm’s chip is 10% behind Samsung’s Exynos 2400 in terms of energy efficiency.

Dimension 9300 also minimizes energy consumption and has high energy efficiency by using new technologies and optimizations. The chip outperforms the competition in the device battery life benchmark, but it still lags behind the A17 Pro when it comes to battery life. Don’t forget that MediaTek only used high-power cores in the Dimension chip and it is not far from the expectation that it does not provide optimal consumption. This fact makes most phones with this chip need to use a battery with a high nominal capacity to provide proper charging for users.

The Exynos 2400 is surprisingly energy efficient and consumes less power compared to MediaTek and Qualcomm chips. Let’s not forget that this chip with 10 cores holds the record for the highest number of cores in this comparison. With this chip, Samsung has tried to create a balance between performance and energy consumption, and it seems to have succeeded in this; But this success has a heavier bottom in favor of energy consumption.

The Tensor G4 optimized power consumption in these areas by focusing on AI and special processing but is more power-hungry compared to other chips, especially in general graphics and gaming (using 1 amp hour per 148.6 minutes). The chip is suitable for users looking for an AI-based experience, but it still needs improvement in terms of general energy efficiency.

Comparison of stability in heavy processing

In the world of smartphone technology, the stability of chips under challenging conditions is very important. We used the 3D Mark Wildlife Stress Test to check the stability of the investigated chips. This test provides the final score and percentage of stability by checking the performance of the device in heavy processing. This percentage shows how well the device can maintain its performance over time; The higher the percentage, the more stable the chip.

product/chip

Percent stability

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

52

Apple A17 Pro

(iPhone 15 Pro Max)

78.9

Dimension 9300

(Vivo X100 Pro)

55.5

Exynos 2400

(Galaxy S24)

63.4

Tensor G4

(Pixel 9 Pro XL)

68.3

Snapdragon 8 generation 3, despite the significant improvement in processing power and graphics, does not show very good stability and is placed at the bottom of the ranking list. This generation shows even less stability than the previous generation (with 64%).

Apple’s A17 Pro has been very successful in this field due to the use of advanced technologies. By using a proprietary architecture and focusing on software optimizations, Apple produced a chip that has stable and fast performance even under the most challenging conditions, but in some situations, its performance may drop slightly due to the focus on optimizing energy consumption (see the graphic comparison table). see).

The heat of the iPhone 15 Pro

Dimensity 9300 despite its high ability to manage heavy tasks, in some cases due to higher temperature, may suffer a slight decrease in performance stability. The difference of 3% in the reported numbers shows the close rank of stability of this chip to Snapdragon.

The Tensor G4 lags behind the competition in areas such as processing and graphics but ranks well in terms of performance stability.

Samsung’s Exynos 2400, with 10 processing cores and a 70% improvement in CPU performance compared to Exynos 2200, has managed to gain a good place among flagship chips.

Summary: Which is the winner of the competition?

Finally, after considering all aspects, we can rank the current flagship chips based on overall performance, power efficiency, and cost:

  • Snapdragon 8 generation 3: This chip is a good choice for Android users with its extraordinary graphics power and excellent performance in multitasking processes. With this chip, Qualcomm was able to compete shoulder-to-shoulder with Apple and even surpass it in some areas. The Achilles heel of this chip is the performance stability during heavy processing and the single-core performance is weaker than A17 Pro.
  • Dimension 9300: By providing a powerful and optimal chip, MediaTek has been able to prove its superior position at the top of the comparison table. Due to the higher power consumption of this phone with powerful cores, the said chip is used in phones that have larger batteries than others. Small chip stability and thermal problems are unavoidable considering the target market.
  • A17 Pro: Despite its high processing power and unparalleled energy efficiency, this chip ranks in the middle of this comparison due to its average graphics performance in-game rendering. With detailed optimizations and a focus on very stable performance, Apple introduced the A17 Pro as a powerful chip against competitors; However, this chip has given the user a longer battery life by sacrificing graphics processing power.
  • Exynos 2400: Samsung has provided good performance with this chip, but it still needs improvement in some areas. This chip has moderate performance stability and lags behind in terms of graphics processing compared to Apple and Qualcomm chips.
  • Tensor G4: Google has introduced this chip with a focus on artificial intelligence and specific user experiences; But compared to other chips, especially in the field of general and graphic processing, it has much weaker performance.

Finally, we can conclude that Snapdragon 8 generation 3 and Dimension 9300 are jointly known as flagships of almost everything in the world of smartphone chips and can handle all the processing and graphics needs of users; However, the performance stability is weaker than Apple chip. Along with them, the A17 Pro chip is a very good choice for those who ignore high graphics power and expect great processing power and longer battery life than other flagships. Finally, in the bottom ranks of the table, we can comment on the superiority of Exynos 2400 over Tensor G4. The G4 chip is clearly inferior to its competitors in CPU processing, game rendering, and energy efficiency. Google has a difficult road ahead to compensate for this gap.

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