Connect with us

Technology

Uber brand story; A journey from dangerous roads to success

Published

2 months ago

on

Uber
From fighting with the law and bypassing competitors to the emergence of an Iranian-born CEO; What path did Uber go through to become the world’s largest Internet taxi company?

Uber brand story; A journey from dangerous roads to success

Imagine 20 years ago, you are looking for a taxi on a busy street, tired and lost, but you couldn’t find any. You wish there was a way that you could instantly find a taxi at the push of a button, but at the time that dream seemed so unattainable. It was precisely on one of these nights that the idea of ​​forming the world’s most famous internet taxi brand came to the mind of its founders.

The story of “Uber” began in 2008, in Paris, on one of the cold winter nights. After selling their startups, two friends named Travis Kalanick and Gret Kemp decided to attend the annual technology conference in Paris called LeWeb. The participants of this conference exchanged ideas about the revolutionary ideas they had in their heads and planning for the future. After the conference, Garrett and Travis decided to go back to the hotel to relax. The weather was very cold, there were no taxis on the street and the two friends were very confused and confused.

Uber black car

Photographer: Bold Narratives

The unavailability of a taxi made Garrett and Travis think; They thought to themselves, what if they could send taxi requests online with their phones? This is how the idea of ​​requesting a taxi online was born. On that cold winter night, an idea was born that would turn into a billion-dollar empire years later. However, let’s not forget that although Uber’s idea later became revolutionary, it was initially illegal.

How was Uber formed?

Constantly teased by others as a youngster, Travis took refuge in work to escape the status quo, selling kitchen knives as a peddler. To sell more, Travis sometimes went door to door and tried to sell kitchen knives to housewives. At that time, he proved that he had strong marketing power and could present and sell his products to customers. Later, Travis was able to attract the opinion of investors for investment with this ability.

Before starting Uber, Travis dropped out of college to become an entrepreneur and focus on a project he had in mind called Score. Score was a peer-to-peer search engine for files and a bit like Napster. Similar to Napster, Score faced heavy lawsuits and a huge fine of $250 billion due to copyright violations. In this case, the founders of the company had to declare bankruptcy, and Travis was very upset about this, but after declaring bankruptcy, he did not despair and sought to start a business that he called Revenge Profession.

After selling the failed business for millions of dollars, Travis got the money to start a bigger project; A project called Uber. Travis and his friend Garrett were fed up with taxi companies and thought there must be a better alternative. Then, while watching a James Bond movie, they decided they should start Uber.

The car tracking sequence with a mobile phone in the James Bond movie was an effective factor in the formation of Uber

In one of the scenes of this movie, James was tracking and chasing a car using his phone. This scene led to the formation of the new application of these two friends called Ubercab in 2010. This application was trying to solve the problems related to traditional taxis. At that time, instead of calling, people could request a taxi by touching a button on their mobile phone. Also, after requesting a taxi, the passenger could easily see the route of the car on the map.

It is important to mention that Uber used very stylish cars with leather upholstery and inside each car, a bottle of water was placed for each passenger. In addition to the mentioned items, the payment of travel expenses was easily and automatically deducted from the passenger’s card, so there was no need to pay change or tip manually.

Two bottles of water in the Uber car

At first, the Uber service was a black luxury car and limousine to give passengers a James Bond-like experience. As a result, Uber’s quick take has become a symbol of luxury in the affluent San Francisco area. It was a glorious start for a fledgling company; But on the 20th of October, the transportation representative went to the Uber company and informed them that what they were doing was against the law. Until then, all Uber drivers were certified professional drivers registered with the Department of Transportation. As a result, Uber considered these rules too strict and unreasonable; But apparently, there were other strict rules for setting up and running a taxi business, and Uber had broken them.

One of Uber’s illegal actions was that the cars did not belong to the company; In fact, this company hired professional drivers and asked them to use their cars to transport passengers. Although this resulted in significant cost savings for Uber, it created several legal issues. Local officials warned Uber that it would be fined up to $5,000 per trip for each day of operation. But this was not the whole story; Local officials warned that the Uber team could face up to 90 days in jail for each day the company operated. Uber employees were very disappointed after hearing these strange punishments and continued their work with fear.

At the beginning, Uber was struggling with many legal threats

Many of the employees of this company were very young and under 30 years old, and Uber was their first place of work after graduating from Kalech. Imagine yourself in their place, with thousands of hopes of getting hired by a big company, but suddenly you face threats such as financial fines and prison terms. Surely, in this situation, this question was formed in the minds of all Uber employees; What can we do? Despite the troubling circumstances, Uber founder and CEO Travis Kalanick had no worries. “We don’t have to do anything, all we have to do is ignore these threats,” he confidently told his staff. Travis later removed the Cab part from his company’s name and changed its name to Uber.

The founder of Uber between the taxi car and Uber

After doing this, he said that his company is now not a taxi company, but a company that operates in the field of technology, so the rules related to taxi driving are not relevant to them. Doing so saved the company billions of dollars, but it also generated a lot of controversy. For example, Travis stated that Uber drivers are not employees of the company, but partners. As a result, Uber is not responsible for their employment rights and interests. But Travis knew for sure that the authorities didn’t care about his way of thinking, so he prepared for battle.

Uber versus the law

Travis knew that if he could get enough people to use the Uber app, people would decide that Uber was a much better way to travel than standing on the side of the street and hailing a taxi. In this case, the authorities had to answer to many people to prevent Uber from operating. Uber didn’t have a lot of time and needed to do it as quickly as possible, so it made a deal with AT&T to buy thousands of iPhones in bulk at a discount. They delivered the phones to drivers with the Uber software already installed. Also, each driver was rewarded by Uber for a certain number of trips per week.

The news of the bonus attracted many drivers to Uber and in a very short time, the number of drivers working for Uber multiplied. An important question that may arise is what did Uber do to attract passengers? Free first trip and discount for second and third trips seemed like an attractive offer. By presenting this offer, Uber believed that after the first or second trip, passengers will conclude that this service is much better than the old taxi system and is worth paying the full fare.

Since Uber was losing some money on every trip, the offer to attract passengers seemed like a costly proposition, but the costs were recouped and even turned into profits in a very short period of time; Because only after a very short time of Uber offer, a large number of passengers were attracted to this company and preferred to use Uber cars instead of regular taxis. Later, Uber expanded its operations to other American cities and states.

Uber had the full support of its users to deal with legal threats

With the popularity of Uber, the authorities of different cities in America decided to check what this company is really doing and whether it is approved or not; But Uber had prepared itself against threats from various authorities. After each threat, Uber notified its users using a message in the Uber app, asking them to support the campaign created to support Uber. Users could even express their support for Uber by emailing local or national authorities. The Uber company was not satisfied with doing these two tasks and by organizing civil gatherings in a certain place, it asked its users to show their support for Uber to the authorities by joining these gatherings.

In one of Uber’s protests and strikes in New York, few Uber users showed up to support it, so Uber asked its employees at one of its branches to participate in the strike. After facing protests and being surprised by the number of people participating, local officials did not realize that many of these people were Uber employees. Travis believed that the taxi industry was tainted with corruption and collusion and that groups in the industry had the support of politicians by bribing them. As a result of this support, it became very difficult for competing companies, such as Uber, to obtain a license. By saying this, Travis tried to justify bypassing traditional processes and launching Uber without a license. Also, he insisted that the emergence of Uber provided much better conditions for passengers and drivers.

After Uber introduced a new service called Uberx, the war between the company and the regulators became much more intense. Uber X allowed almost anyone to work as a driver for Uber. This raised many legal issues, and by this time city officials had realized that Uber was unwilling to cooperate. As a result, instead of directly threatening Uber, the authorities threatened the poor drivers, saying that if they found anyone driving for Uber, they would impound their car. By doing this, city officials restricted people from working for and using Uber, but we mustn’t forget that Travis and his company were a few steps ahead.

Uber logo on a building

Uber has consistently posted messages on its app that if any driver working for Uber is fined, their fine will be paid in full. Travis saw this as a cost to his career. But the real genius was designing a secret system called Greyball to bypass local authorities. Greyball was a tool that allowed Uber to keep its drivers away from monitored locations.

Travis knew that various people, including city officials, were downloading the Uber app so that they could follow the cars displayed in the app. As a result, with the help of Grayball software, Uber could easily identify local authorities and prevent them from joining. Even if a local authority could sign up for the Uber app, once logged in, they would not see any cars on the map. Also, if he wanted to rent a car, he would get a message saying “no cars nearby”.

Uber was able to bypass local authorities by designing a system called Greyball

The main question is, how could Uber distinguish local officials from ordinary people? To do this, Uber used location data, for example, if a user downloaded the Uber app in certain places such as a police station or government building, or had a history of suspicious trips, it would be quickly identified and cars on the map would not be shown to him. Greyball was also able to detect suspicious activity, such as repeatedly opening and closing the app without renting a car.

Uber has been very successful with its own quasi-spy team. Many authorities requested a car to arrest the Uber driver during the violation, but suddenly their request was canceled; Because apparently no Uber driver used the app. Officials thought people had heeded the warnings and stopped working for Uber, but in practice, they were seeing a fake map and had no chance of going after the Uber drivers. Uber kept its activity secret until 2017 and used Greyball software to keep its drivers safe; Until extensive investigations revealed the use of this system and Uber’s secret activity years later.

Uber app

Uber, while operating undercover and using Greyball, spent huge sums lobbying the government to legalize its service. Therefore, until the discovery of the secret operation Greyball and the attention of the public, Uber was operating legally in most major American cities and was highly popular, in such a way that the suspension of its operation by the government faced a wide reaction.

According to existing trends, after gaining enough support and influence in each city, Uber would negotiate with local authorities as if trying to free a hostage. In fact, after ensuring the power and support of the people, Uber used it to change the rules in favor of its own business model; For example, it would change the rules on contract workers so that they don’t have to pay full benefits to drivers.

In the early years of its establishment, Uber developed a smart plan to evade laws confront government officials, and expand its company; But this war was not the main war, and a bigger battle was coming.

A direct battle with Zuckerberg and the Lyft app

One morning, Travis received a call from his friend, Facebook founder Mark Zuckerberg. Mark talked to Travis about a new app called Lyft and mentioned that Facebook employees are very excited about the app. To this day, there is a lot of debate about whether Uber copied its app from Lyft or Lyft copied Uber.

Uber and Lyft logo on the car window

Although Uber started first, it started out with fancy cars. Therefore, not many people could work as drivers in this company. Finally, in 2012, at the same time as Lyft, Uber changed its service to hire more people as drivers. Lyft and Uber have entered a head-to-head battle, offering car-hailing apps along with similar services.

Travis wanted nothing but complete dominance in any competition, he believed that every war has a winner, so in the competition and war between Lyft and Uber, Travis sought victory and complete dominance in the field of taxi driving and car rental. Travis was willing to do anything to win.

Hosting small parties with food and games has been one of Lyft’s most effective marketing techniques to attract people to the company as drivers, and Uber often throws these parties and offers various discount codes to drivers who choose to join Uber instead of Lyft.

Lyft did an interesting thing to get recognition; Installing a very large pink mustache in front of your cars. To counter this marketing tactic, Uber installed billboards with the slogan “Shave Your Mustache” at all Lyft locations. Also, by creating a large number of fake accounts on Lyft, Uber was able to easily track the location of Lyft drivers and give the obtained data to a software called Hell.

Uber vs. Lyft adsWNYC

Why did Uber choose the name hell for this software? This company had another system called Heaven that showed all drivers active in Uber on the map; But the Hell system was the opposite of Heaven, showing all active drivers on Lyft. Using these two systems, Uber could easily understand which drivers are operating on Uber and Lyft at the same time. After finding these drivers and giving them special points, Uber encouraged them to choose this company. Of course, the perks didn’t last forever, ending once the driver ditched Lyft entirely and accepted Uber as their only option.

Uber’s founder was doing everything he could to compete with Lyft

That’s not all, Uber also had a special program for drivers who only worked for Lyft. The employees of this company would go near their location by identifying these drivers and requesting a car using the Lyft application. After accepting the request, one of the drivers would give the Uber employee a ride, and along the way, the employee would do his best to dissuade the driver from working for Lyft and instead work for Uber.

At times, Uber employees used disposable phones to submit multiple requests for car rentals on the Lyft app at the same time and cancel them at the last second. Years later, when people learned about Uber’s deliberate vandalism against Lyft and stealing its drivers, they organized many rallies against the company; But Travis and his staff believed they had done nothing wrong. Travis believed that in professional competition one should do everything to win. On March 19, 2013, he even published an insulting tweet against the founder of Lyft on Twitter.

Travis's tweet
X

One of the most important reasons for Uber’s success against Lyft was that whenever Lyft had a meeting with investors to raise capital, Uber quickly noticed and contacted investors to inform them that the company was going to raise capital soon. Knowing that Uber is a bigger company, investors are scrapping their deal with Lyft to invest in Uber. Travis was a real showman and had an uncanny ability to convince investors. With his seductive words, he could easily convince investors that Uber will soon become one of the largest companies in the field of transportation and that in addition to transporting passengers, it can also transport any goods to any place. With this claim, Uber considered itself a serious competitor to Amazon.

Investors were very excited after hearing what Travis said and considered Uber as the best company to invest in and get huge profits in the future. But that was the beginning, Travis wouldn’t return their calls for a certain amount of time after the meeting. Therefore, the investors thought that Uber did not need their capital, so they showed more enthusiasm to invest in Uber. It wasn’t long before Uber received huge funding from venture capital funds, such as $258 million from Google. With more investors, Uber had more money to spend on expansion and marketing. As a result, with more funding and capital, Uber was able to outperform competitors such as Lyft.

Travis was a real showman and had an uncanny ability to convince investors

Uber used many advertising tricks to attract people’s attention. For example, on Valentine’s Day, the company gave out thousands of roses to drivers to present to girls who board Uber cars after 4 p.m. Uber, powerful and using every trick, continued its way. You might think to yourself that the tricks mentioned so far were the whole story, But Uber’s dark side has yet to reveal itself.

Dissatisfaction with drivers and bigger disasters

The rise of Uber caused the financial ruin of one taxi driver, Doug Shifter. “When the taxi industry started, I worked an average of 40-50 hours a week, but I can no longer survive by working 120 hours,” he wrote on Facebook. I am not a slave.” Shortly thereafter, Doug drove to City Hall, put a gun to his head, and pulled the trigger. To be sure, Doug isn’t the only driver who has committed suicide and blamed Uber. In India, a driver committed suicide after failing to pay his car loan on time. This suicide led to the angry presence of a group of drivers in the Uber office. They carried the driver’s body and shouted that the driver would still be alive if Uber’s wages weren’t so low.

Strike against Uber in India

You might ask yourself what Travis’s reaction was after the suicides and the drivers’ protest. Travis believed that Uber has greatly improved the lives of people who work as drivers for Uber and that there is nothing wrong with what Uber is doing. Some people agreed with Travis, calling Uber an innovative, high-performing company that allows drivers to get paid more and provides cheaper rides for passengers.

The reality was that the money the drivers earned was spent on fuel, taxes, and car maintenance instead of spending it on a better life, so the amount of money left for them was even less than the monthly minimum wage. We should also not forget that Uber drivers lost the benefits they received from taxi companies in this company.

Because anyone could work as a driver for Uber, public safety was compromised. Also, drivers and taxi operators were not going to let Uber win easily, so they started countless protests against Uber. According to reports sent from some countries, the taxi cartel organized criminal activities, attacking Uber drivers, stealing their cars and even setting them on fire. In some places, such as Mexico, there have been reports of Uber drivers being killed, with many blaming local taxi drivers. This conflict was an all-out war between Uber and the traditional transportation system.

In addition to the law and competing companies, Uber also had to contend with the traditional transportation system

We cannot hide the fact that wherever Uber stepped, arguments and arguments followed. In 2014, after working for hours at work, a girl requested a ride home with the Uber app in the middle of the night. After riding, he was dozing off from exhaustion. Knowing this, the driver turned off his cell phone so that the police and Uber could not track him, and harassed the passenger. Then, with threats, he forced the girl to be silent and left her somewhere far from the city; But the girl took a picture of the license plate and luckily the police were able to catch the driver while he was running away. The news of this incident spread quickly and people blamed Uber for not ensuring the safety of passengers.

After this incident, some countries banned the use of Uber completely. Over the years, many similar incidents have occurred, but Uber has not changed the terms of employment of its drivers. People had a positive view of Uber in its early years, but over the years their views have changed. Uber faced problems such as the leakage of passenger data and their privacy. By changing the settings of the Uber app, the company tracked passengers (especially celebrities) even after the trip was over; Because their next path was an interesting topic for Travis.

Over the years, Uber has lost its popularity among people

In recent years, Uber paid hackers hundreds of thousands of dollars to cover up a massive data breach that exposed the personal information of 57 million Uber users. Also, the company had to pay $28.5 million to settle a lawsuit due to false advertising about having the best driver background check system; But one of Uber’s biggest public relations disasters came in 2017, when taxi drivers went on strike to protest Trump’s travel ban on citizens of Muslim countries.

Uber made huge profits by ignoring the strike and exploiting the taxi drivers’ strike. This led to the anger of many people; In such a way that in a very short time, the #DeleteUber hashtag became a trend on Twitter. More than half a million people deleted their accounts and probably millions more deleted the Uber app from their phones. At the same time, Lyft, which had been nearly destroyed by Uber’s disruptions, was booming again as many people joined it. Although Uber continued to expand and market itself, its popularity among the public had reached an all-time low.

Uber versus Chinese competitors

Travis was trying to make a name for himself in China because of its huge population, but very few tech companies were successful in China. Travis did everything he had done in other countries to attract drivers and passengers in China, but it didn’t work as he expected. Fraudsters in China purchased a large number of cheap smartphones and set up half of them with driver accounts and the other half with passenger accounts. Then, each scammer would request a ride with one of their passenger’s phones and accept it with one of their driver’s phones.

DD taxi logo in China

Don’t forget that because of Uber promo codes, all rides were free for the passenger’s phone and the driver’s phone still got paid for the ride. In other words, the fraudsters would get double the money for every fake trip they made, and after hours of driving and racking up huge fees, the driver would simply cash out, reset the phones, and repeat the process with new Uber accounts.

As a result of these processes and making fraudulent trips, Uber lost millions of dollars. Despite the huge costs and the loss of millions of dollars, Travis refused to remove his points for the first ride, instead putting a secret code in the Uber app to prevent fraudsters from creating multiple accounts on the same phone. By doing so, Uber once again broke the rules and angered many tech companies, including Apple.

Fraudsters weren’t Uber’s only problem in China, the company had a Chinese competitor called DiDi that was heavily backed by the Chinese government. DiDi encouraged local taxi drivers to protest against Uber by paying them to work for DiDi instead of Uber by sending fake messages that Uber was shutting down in China. In addition to all these things, DiDi company was aware of the information of Uber company and their programs by sending people as employees. Uber used these hacks against Lyft in its early years in the US but faced the same hacks in China years later.

Eventually, Uber reached an agreement with DiDi and ended its operations in China, but Travis was furious at his failure. You must have wondered why we have talked about Travis so far and not mentioned his friend Garrett; This is because Garrett played a lesser role in the business; But Garrett finally stepped in after all these adventures and publicly confirmed Uber’s plans to enter the field of self-driving cars. Self-driving cars did not need drivers, and Uber drivers once again realized that the company did not care about them. But Uber’s point of view was different; If the company didn’t work on self-driving cars, other companies like Google could put Uber out of business.

The biggest internet taxi company in the world had many enemies, But Uber’s biggest enemy was itself

In competition with Google, Uber hired some self-driving car engineers who worked for Google. As a result, another court case was opened for Uber in this regard. At this time, Uber was fighting an all-out war and considered the whole world against him, but Uber’s main enemy was himself.

Travis and Uber’s problematic culture

By immersing himself in work, Travis was doing everything he could to grow his company. He didn’t see his friends for days, and he didn’t even wash his clothes, but by working for hours in his office, he thought about expanding Uber as much as possible. Travis expected the same from his employees and wanted them to spend their whole lives growing Uber; As a result, many of the company’s employees worked even after hours. Some of them were referred to a psychologist due to high work pressure.

Travis expected Uber employees to dedicate their whole lives to the development of the company

Travis was a very charismatic manager. When he told his employees we were here to change the world, they believed him. Uber employees loved Travis because of the trust he had in them, so much so that they could make big decisions without his approval. By dividing his employees into small teams and placing them in different cities, Travis asked them to think only about success. Although this approach may be successful at times, it fails in many cases due to internal competition.

After each success, Uber would throw a big party. The x to X event was one of Uber’s biggest celebrations held in Las Vegas and cost the company about $25 million, But these things could not keep the realities of Uber hidden forever. There have been numerous reports of sexism and harassment of women at Uber. In 2017, Susan Fowler, a former Uber engineer, described her experiences of sexism and harassment at the company in a blog post. This led to an internal investigation and the firing of several top Uber executives.

Uber’s problems were endless, and every year a bigger problem arose for the company

Uber ran from one problem to another. Although Travis was a warrior manager and tried to develop Uber using all the hacks he could think of, he couldn’t handle the huge pressures placed on him. Travis’s true breakdown came when he heard the news of his mother’s death and his father’s hospitalization in a sea accident. Finally, in June 2017, Travis announced his leave of absence from Uber for an unspecified period of time. He decided to become a better manager and human after returning from leave, But Travis didn’t know he would never return to Uber.

Opening the feet of an Iranian-born CEO to Uber

Dara Khosrowshahi, CEO of Uber

Photographer: Politico

Less than a month after leaving Uber, Travis resigned under pressure from the board and investors. The reason for this was that they blamed Travis for everything that happened and the controversies that happened to Uber. This matter was very bitter for Travis, he spared nothing to establish, develop, and maintain his company and did not expect this bitter end. He wanted to expand Uber like Amazon, but never got the chance to do so.

Biography of Dara Khosrowshahi; Iranian-American CEO of Uber

Uber’s situation became much more stable after Travis’ resignation. Dara Khosrowshahi, the new CEO, focused on improving relations with drivers and improving the image of the brand among customers. Although there were still controversies, Uber pleased investors by staying out of the headlines.

Read more: Amazon brand story; A store for everything

The current Uber, after years of turmoil

After going through many ups and downs, Uber is now one of the top transportation apps in the whole world, which is available to the public in more than 70 countries and 10,000 cities. Today, 149 million users use Uber and 7.1 million drivers work for the company. Also, the total transaction of Uber in the transportation sector in 2023 was equal to 68.9 billion dollars and in the first quarter of 2024, it was equal to 18.67 billion dollars.

Related Topics:
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

The biography of Andy Rubin, the creator of Android

Published

14 hours ago

on

18/09/2024

By

Andy Robin

RobinNoun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the, as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the, as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the, as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Adverb: To such an extent or degree; to the same extent or degree.

Adverb: consider to be, in relation to something else; in the relation (specified).

Conjunction: In the (same) way or manner that; to the (same) degree that.

Conjunction: At the time that; during the time when:

Conjunction: Being that, considering that, because, since.

Conjunction: ; specifically.

Conjunction: than.

Preposition: In the role of.

Preposition: by way of

Noun: A libra.

Noun: Any of several coins of Rome, coined in bronze or later copper; or the equivalent value.

Adverb: ; very much; extremely

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Noun: Someone connected with any number of sports teams known as the , as a fan, player, coach, etc.

Andy Rubin is a talented engineer and a talented programmer who revolutionized the smartphone industry by creating the Android operating system.

The biography of Andy Rubin, the creator of Android

Andy Rubin (Andy Rubin) with the correct pronunciation of Andy Rubin, is a programmer and entrepreneur from the United States, who is best known for his work in founding Android. Before creating the popular mobile operating system, he had worked in many companies for many years and finally, his idea and plan were supported by Google. An idea that has become the most popular mobile operating system in the world today. Rubin left Google after a few years and decided to start his own business and invest in startups. Of course, none of his subsequent activities were as big as Android.

People who have worked with Rubin consider him a genius with technical knowledge. An engineer who understands the subtleties of management and entrepreneurship and has dynamic leadership. Android was Andy Rubin’s nickname during his years at Apple. This term, which was generally used for robots, was given to Rubin because of his strong interest in these human-made creatures. Rubin has always been interested in making, be it coding or building robots. When Rubin was developing his mobile operating system, he was trying to create a competitor to Symbian, Blackberry, and Microsoft Windows Mobile. An effort that came to fruition and finally turned Android into the main competitor of Apple’s iOS. The competition between Google and Apple reached its peak since then, and the late Steve Jobs sent harsh comments to Rubin and his mobile operating system.

In the years of working at Google and managing the Android sub-category, Andy Rubin made the foundations of the operating system he built so strong that the development in the coming years went quickly; The result of an ethical case became the point of Rubin‘s credit at Google. He was forced to leave the company due to the lawsuit and scandal, despite the secrecy of Google managers. Rubin‘s departure from Google was accompanied by a lot of controversy and media hype, and he sent severe criticism to Mountain View executives, who had even rewarded him. However, after leaving Google, Rubin focused on investing in the business ecosystem. He also started a smartphone manufacturing company, Essential, which was announced in the media recently.

Andy Rubin / Andy Rubin

Early years and entering the business world

Andy Rubin (full name Andrew E. Rubin) was born in 1963 in Chappaqua, New York. Since childhood, he lived in a world full of gadgets. His father’s company was active in the field of industrial photography, and Andy was introduced to attractive images of smart industrial products from childhood. He completed his high school education at Horace Greeley School in his hometown, and during high school, he did his first serious robotics activities. Rubin designed a remote control for the Kenner R2-D2 toy and moved it around the house with computer control.

Rubin‘s talent and interest in the computer world were evident from childhood and adolescence. For this reason, he chose the field of computer science at university and completed his higher education in 1986 at Utica College in New York. As we said, robots were an important part of Rubin‘s interests. On the other hand, due to the development of a social network-like survey called Spies at the University (1981), Rubin took pride in creating the concept of a social network 23 years before Facebook. From a young age, he focused on the development of products and technologies in this field and chose his first job related to his interest.

Carl Zeiss was Andy Rubin‘s first workplace. He was employed as a robotics engineer in a German company and worked there for two years. The next destination of the American engineer was again Europe. After Carl Zeiss, Andy went to the SIP Institute in Geneva, Switzerland.

Android
Andy Rubin‘s popular toy that became an Android icon

Andy Rubin‘s serious entry into the world of technology took place with a company that later became his serious competitor. Andy Rubin met Bill Caswell during a summer vacation in the Cayman Islands. Their relationship became more serious and Bey offered Andy a job at Apple. This offer became an excuse for Rubin to pursue his life path more seriously in the world of technology.

By the time Andy Rubin joined Apple, they were in good shape. Mackintosh’s popularity had reached its peak, But Steve Jobs was not present in the company he founded. However, Rubin gained a lot of experience while working at Apple and was one of the most popular employees. The nickname Android was given to him by a colleague in the same years to show that Andy has a great interest in robots.

Andy Rubin‘s love for building and especially developing robots sprouted from childhood

Andy Rubin first worked as a manufacturing engineer at Apple; But after a while, he went to the research and development department. In 1990, they launched a spin-off company called General Magic, where Rubin continued to work. General Magic was launched as a company focused on handheld and mobile devices so that Apple could focus its activities on the same PC ecosystem. General Magic engineers, in collaboration with Andy Rubin, developed a software called Magic Cap, which, of course, was not very successful. Finally, General Magic was closed in 1995.

The closure of General Magic meant the end of Rubin‘s cooperation with Apple. He started a new company called Artemis Research together with some of his colleagues in the mentioned company and some of the former employees of Apple. They developed a product called WebTV, which was designed to combine the worlds of the Internet and television. The Artemis company finally became an excuse for Rubin to continue his work in another giant of the technology world: Microsoft. The Redmondis welcomed the Artemis product and bought the company, and Rubin continued his work at Microsoft. One of Rubin‘s interesting projects at Microsoft was the creation of a robot equipped with a camera, which was done with the sole purpose of attracting the attention of colleagues. Rubin eventually left Microsoft and WebTV in 1999.

WebTV

After leaving Microsoft, Andy Rubin decided to work independently. He rented space in Palo Alto and continued his research and hardware and software experiments there. His office was full of robots that he designed and produced for research development and testing. The same environment somehow inspired Rubin to do something new.

Danger Inc. was the brainchild of Andy Rubin, who started working with his old friends Matt Hershensen and Joe Britt in 1999. The name of the company was taken from a robot from the movie Lost in Space. Rubin became the CEO of the company; A company that was launched with the aim of designing and developing hardware, software, and services for mobile processing devices. The success of Rubin‘s new company was notable with a device called the Danger Sidekick. This device, which was first developed as Danger Hiptop, was finally marketed as T-Mobile Sidekick. Rubin said about the mentioned device: “We wanted a device that would be the size of a chocolate bar and come to the market at a price of less than 10 dollars. We wanted this device to have the ability to scan objects and receive information about them from the Internet. A device that acted like an intelligent assistant.

Rubin‘s new company was a center of genius engineers and designers who produced a product ahead of its time. However, they could not market their idea well and other companies were not willing to cooperate with Danger. Ultimately, Andy Rubin kept his faith in his new idea and company alive until Microsoft bought the company in 2008.

The ideas and experiences that Andy Rubin had gained from the Danger Company led to the development of a revolutionary idea in his mind. He nurtured his many ideas to create Android. An idea whose name was taken from the same nickname of Andy Rubin‘s distant years. It is interesting to know that the Android.com website was Andy Rubin‘s personal website until 2008.

Magic CapOne of the few devices equipped with Magic Cap

Creating Android and joining Google

Andy Rubin founded Android, Inc. in October 2003. His early colleagues were Rich Miner (co-founder of Wildfire Communications), Nick Sears (former SVP of T-Mobile), and Chris White (WebTV user interface designer and developer). Andy Rubin needed investors to develop and develop the idea of ​​Android and cooperated with Redpoint Ventures. His initial idea was to create a powerful mobile platform that would be open source and lead to faster innovation and multiple benefits for the customer.

Read more: The complete history of Android

Android company first decided to develop an operating system for cameras. Of course, the digital camera market was not big enough to guarantee the financial return of Andy Rubin‘s idea; That’s why he and his colleagues decided to develop the operating system for smartphones. They wanted to be a competitor to the giants of the market at that time, Symbian, Blackberry OS, and Windows Mobile. In the early stages of Android development, Rubin proposed interesting concepts for its users. For example, he believed that people need smarter mobile phones that are more aware of the owner’s priorities and position.

Android was the nickname of Andy Rubin at Apple and he used the same name for the open-source mobile operating system

In the early years, Android worked quietly and without attracting attention. They only introduced themselves as a company focused on mobile software development. The quiet activity came with financial challenges for Rubin and his company. He could not manage the available resources well and even after some time, he could not afford to pay for the office of the company.

Andy finally called his friend Steve Perlman and explained the startup’s challenges. Although Rubin did not directly ask for investment and funding in his conversation with Perelman; Steve promised to inject new capital into the company. Perlman donated $10,000 from his personal account to the Android company. About his action, he says that he trusted Andy’s idea and decided to help him. Perlman later did not ask for any shares from Android. Andy Rubin, by receiving cash help from his friend, returned the development process of Android to the normal routine. He used the new capital to expand the team and leased a larger office in Palo Alto.

Andy Rubin / Andy RubinAndy Rabil at the launch of Android

Google executives’ familiarity with Andy Rubin goes back to a lecture at Stanford University. A university that has been the place of study for many great people in the current world of technology and plays an important role in the development of Silicon Valley. In 2002, Andy Rubin gave a talk about the Sidekick device at Stanford, which was attended by Larry Pitch and Sergey Brin. Later, in a private meeting with Rubin, Page had seen his device up close and admired the idea even more for using the Google search engine in it.

Larry Page’s relationship with Andy Rubin deepened in the following years. Page imagined a bright future for Android from the very beginning, while Sergey Brin and Eric Schmidt (then CEO of Google) distanced themselves from the idea and considered themselves far from the mobile world. However, Page became fascinated with the idea of ​​an open-source mobile operating system and the prospect of global development managed by Google fascinated him more. He believed that Android is one of the most suitable ideas for Google. Page also had the idea of ​​a Google smartphone in mind and tried his best to bring Android to Mountain View. At first, Rubin was hesitant to join Google and did not consider the organizational culture to be a good fit.

Andy Rubin has been instrumental in many of the technology industry’s historic innovations. During the same years of Android development, he also made serious investments and in 2004, he contributed $100,000 to Sebastian Theron’s project to develop a self-driving car. Theron won the Darpa Grand Challenge with Rubin‘s help and later worked as the manager of Google’s self-driving car division.

Page’s efforts to recruit Andy Robin and the Android team finally came to fruition in 2005. They acquired Android by paying about 50 million dollars. The main team members, including Andy Rubin, joined the new company. The interesting thing is that at that time and even until some time later, no one knew why Google should buy a mobile operating system. Even now, much of the narrative surrounding Google’s original intentions is speculation. However, Android is still known as a mobile software development company, and most thought that Google was planning to enter the mobile market.

Andy Rubin / Andy Rubin

Andy Rubin started working at Google as the senior vice president of a new team called Android. He managed a team of eight people responsible for the development of a mobile platform based on the Linux kernel. Google was also committed to marketing processes for Android as a platform for mobile devices. They started their cooperation with numerous software and hardware companies and the news of the development of the operating system was also announced to mobile operators.

Andy Rubin‘s tenure at Google was accompanied by the management and development of numerous projects. He helped form the Android Update Alliance, which coordinated the release of updates between carriers. Other positive activities of Rubin at Google include supporting and managing the purchase of Motorola.

Apple and Google war

In 2007, Apple introduced the iPhone, which entered the mobile world as a revolutionary product. At that time, Google was still developing its mobile operating system, Android. When Steve Jobs showed the iPhone on stage with his usual marketing skills, Andy Rubin realized that he had to completely redesign his ideas for the launch of the operating system.

Andy Rubin was watching the iPhone launch event via the Internet while riding in a taxi. When Steve Jobs was showing his company’s new smartphone to the audience, Andy asked the driver to stop the car. Surprised by the introduction of the Apple device, he came to the conclusion that he should not introduce the desired phone. Apple was carrying out the development and design plans for its new phone with appropriate news coverage. In fact, most Google engineers were aware of the plans of Steve Jobs and his team; But none of them imagined that a competitor would introduce and offer a product of this quality.

Andy Robin
Rubin‘s smartphone display style looks similar to Steve Jobs

Google decided to introduce the mobile operating system by the end of 2007. After the iPhone was announced, they decided to postpone the launch schedule; Because Android had many similarities with the iPhone operating system. In fact, the introduction of the iPhone gave a strong blow to the entire Android project. In addition to the similarity of the operating system to iOS, Google engineers faced a more serious problem, which is the same high quality as the iPhone. A quality that made their achievement look like old technology. Even one of the Android engineers said that the initial design of the operating system was really inappropriate and weak compared to the iPhone, and in comparison, it looked like a product from the 1990s.

The Android team continued the development of the operating system despite the hard blow it received from Apple. Finally, in cooperation with HTC, they launched the first Android smartphone called HTC G1 or HTC Dream in 2008. The software on that phone was nowhere near as good as iOS on the iPhone, But it seemed so similar to Apple’s achievement that it brought anger and a strong reaction from Steve Jobs. In a sharp comment, he said that all parts of Android are disgusting imitations of their work.

Steve Jobs accused Andy Rubin of copying all parts of the iOS

Before the public release of Android, Steve Jobs had a good relationship with the main managers of Google. He trusted Larry Page Sergey Brin and Eric Schmidt. Even Eric Schmidt, along with the executive management of Google, was also a member of Apple’s board of directors. These three people had informed Jobs about Android development and promised him that the final product would be different from iOS. However, Jobs trusted them until the first Android-equipped smartphone hit the market.

After Jobs saw and experienced Android closely, he seriously asked Google managers to change its design. He arranged an important meeting with the iPhone’s chief software designer, Scott Forstall, in which Larry Page Andy Rubin , and Alan Eustis, Google’s senior vice president of engineering, were also present; A historical meeting that proceeded in a worrying manner. One of Apple’s executives, who was later informed by Jobs about the content of the meeting, said about it: “The meeting went completely towards personal problems. Jobs said that Rubin got very angry and told him that he had an anti-innovation approach. Then Steve had spoken angrily to Andy. He accused Andy of trying to be like him and even imitating his style of dressing and glasses.

Andy Rubin

The historic meeting between Apple and Google was beneficial for Apple despite all the hatred and animosity it created between Jobs and Rubin. Android engineers were forced to change and even remove parts that were very similar to iOS. For example, the multi-touch function that was present in the iPhone was removed from Android. Meanwhile, Rubin was very angry with Jobs. After the historic meeting, he wrote on a board in his office: “STEVE JOBS STOLE MY LUNCH MONEY”.

Rubin was so angry with Jobs that he even decided to leave Google. Andy believed that many of the capabilities that Apple claims to have invented are not actually theirs. However, Android gradually added more features to the operating system, and Rubin also forgot to the leave Google program. After five years, the number of his team members had increased from eight to 250 people.

The controversial story of leaving Google

Andy Rubin left Google in 2014. The path that led to Rubin ‘s separation from Mountain View was a tortuous one, with many crises for both parties. When Rubin was leaving Google, the executives gave him extended appreciation and presented Rubin as a hero. Larry Page, CEO of Google at the time, said about Andy Rubin: “I wish Andy a bright and great future. He had a really big achievement with Android, which now has more than a billion satisfied and happy users.

The process of Andy Rubin ‘s separation from Google began in 2013. Larry Page announced in a blog post in March that Rubin would be moving from managing the Android team to managing a new project at Google. Rubin was replaced by Sundar Pichai, who is currently serving as the company’s CEO. After Android, Rubin went to Google’s robotics department to continue his work in his main field of interest. He was very happy and excited to manage the robotics department and described the new situation as ideal in various interviews. Finally, Andy Rubin left Google in 2014 and started a hardware startup incubator. We will continue the story of his life after leaving Google in the next section.

What was not initially told to the media in the story of Rubin ‘s separation was the illicit relationship of the Google hero with one of the employees, the consequences of which affected the entire company. The former Google employee even accused Rubin of sexual harassment. Google investigated his claims and confirmed their accuracy. Two Google executives made this story public in interviews with the media and said that Pitch asked Andy to resign after learning about the matter. Google could have fired Rubin without paying any benefits. Instead, they paid him a $90 million bonus. Also, the company committed to pay two million dollars to Rubin every month for four years.

Andy Rubin / Andy RubinAlong with Vic Gandotra and Sundar Pichai

Google’s action in support of Andy Rubin was a repeated action. They had previously supported two other male managers in a similar process and even paid allowances after they left the company. The same decisions and actions of senior managers later turned into serious challenges for the people of Mountain View, and many employees described the Google environment as suitable and even encouraging for sexually harassing managers.

Many international media analyzed and analyzed the case of his accusation and Google’s support for years after Rubin‘s separation. Numerous reports from the media such as the New York Times focused the attention of people and company employees on a deep-rooted problem at Google. The media pressure was such that Sundar Pichai later sent a message to employees as CEO, claiming 48 managers and employees were fired for sexual allegations. However, current and former Google employees believed that the company’s actions were not enough.

In the media stream that arose after Rubin‘s departure from Google, many of his colleagues and former managers began to talk about the negative parts of his personality. On the other hand, Rubin was the one who brought Google services from the limited environment of the desktop to the devices that were seen in the hands of billions of users. Rubin, with all his problems, was still Google’s hero in the mobile world. On the other hand, managers who worked with him say that Rubin even humiliated his subordinates in various incidents. Naturally, Rubin and his representative deny this claim.

Investment and independent activity again

Regardless of the reasons and consequences of Rubin‘s departure from Google, he returned to his favorite path, namely designing and creating new concepts. Working in Google’s robotics department did not meet Rubin‘s mental needs. He had solved a big problem, the world of smartphones, and he needed a new problem. Two years after Rubin‘s departure, Wired published an interesting article about his new ideas, excerpts from which we quote.

Playground

Andy Rubin launched Playground Global a few months after leaving Google; A company that, according to Rubin, was a new type of company; A combination that combined the concepts of incubator and consulting company; But none of them were. At the new company, Andy Rubin supported hardware startups. He did not, of course, limit his support to grants or advice, and provided them with a centralized engineering department. A department consisting of experienced and professional engineers who all worked with Rubin at Google, General Magic, Apple, and other companies. The engineering team worked closely with young and disruptive startup groups to develop hardware and software to power smart machines.

Rubin‘s vision for Polygrand Global was huge. He didn’t want his company to be limited to making a few products or even nurturing a few companies. Rubin and his colleagues envisioned a future focused on artificial intelligence and attempted to build the foundation of technology development through sponsored companies; Foundations that are freely available to others and eventually lead to the development of an ecosystem like Android. His new company was the booster of the idea; A structure that transformed basic concepts and ideas into products with maximum impact on the surrounding world. Playgrand was Rubin‘s first company in which there was no mention of robots (after Danger and Android), But they had a serious development in mind.

Essential was the last serious activity of Andy Rubin, which was closed in 2020

In 2015, Rubin‘s new company was able to receive 300 million in investments from Google, HP, Foxconn, Redpoint, Seagate, and Tencent. The attracted capital was spent on several projects, the most important of which is Owl Labs. Rubin finally left Polygrand in 2019.

Essential Products was Andy Rubin ‘s next entrepreneurial achievement. He decided to try his luck again in the world of mobiles and peripherals and in 2015, he launched the company. The Essential Phone and its accessories such as the 360-degree camera were one of the main products of the company. Rubin claimed that the Essential Phone will offer users a pure Android experience and will have the fastest software updates. Essential Phone was launched in 2017 and was well received by those interested in the Android ecosystem. Andy Rubin‘s lawsuit and scandal in 2017 caused him to leave Essential Management for a few months. Finally, the Palo Alto-based company announced in 2020 that it would no longer be operating.

Essential PhoneEssential Phone
Personal life of Andy Rubin

In the story of Andy Rubin‘s departure from Google, we mentioned aspects of his personal life. Misbehavior with employees and leaked documents of Rubin ‘s sexual misconduct have tarnished his reputation alarmingly. She was married to Rei Hirabaru, but they divorced after a series of scandals and lawsuits. They had a coffee shop in Los Altos, California that closed in 2018.

Rubin and his ex-wife lived in a house in Woodside, California, which they bought in 2014 for $23 million. That house was also sold in 2018 during the separation, But now Rubin lives in it. Apparently, he is now known only as a Redpoint Ventures company in terms of employment.

In the story of Rubin ‘s life, there is always a trace of robots. In the years he was active at Google, in addition to managing the Android team, he spent his leisure time designing and developing robots. Rubin had designed several robotic arms for tasks such as preparing coffee. He also had a remote-controlled helicopter that he flew around Google’s yard.

Andy Rubin is known today for a legendary achievement called Android; An operating system that was born with the aim of developing the open-source concept in the mobile world and was seen in all smart devices from cars to home assistants and even televisions. Rubin‘s personal life has somewhat eroded his credibility in various tech circles; But it still has a place next to the greats like Jobs, Torvalds, Gates, and others.

Continue Reading

Technology

How to prevent your location from being revealed through photos?

Published

15 hours ago

on

18/09/2024

By

location
onAdjective: In the state of being active, functioning or operate.

Adjective: happen; ; being or due to be put into action.

Adjective: Fitted; covering or being worn.

Adjective: Of a stated part of something, oriented towards the viewer or other specified direction.

Adjective: Acceptable, appropriate.

Adjective: Possible; capable of being successfully carried out.

Adjective: destined; involved, doomed.

Adjective: Having reached a base as a runner and being positioned there, awaiting further action from a subsequent batter.

Adjective: Within the half of the field on the same side as the batsman’s legs; the left side for a right-handed batsman.

Adjective: Of a ball, being the next in sequence to be potted, according to the rules of the game.

Adjective: Acting in character.

Adjective: Performative or funny in a wearying manner.

Adverb: To an operate state.

Adverb: So as to cover or be fitted.

Adverb: Along, forwards (continuing an action).

Adverb: In continuation, at length.

Adverb: later.

Adverb: See also ‘odds-on’.

Preposition: Positioned at the upper surface of, touching from above.

Preposition: Positioned at or resting against the outer surface of; attached to.

Preposition: At or in (a certain region or location).

Preposition: Near; adjacent to; alongside; just off.

Preposition: support by (the specified part of itself).

Preposition: Aboard (a mode of transport, especially public transport, or transport that one sits astride or uses while standing).

Preposition: At the date or day of.

Preposition: At a given time after the start of something; at.

Preposition: deal with the subject of; about; concerning.

Preposition: In the possession of.

Preposition: Because of; due to; upon the basis of (something not yet confirmed as true).

Preposition: At the time of (and often because of).

Preposition: Arrived or coming into the presence of.

Preposition: Toward; for; .

Preposition: Engaged in or occupied with (an action or activity).

Preposition: Regularly taking (a drug).

Preposition: Under the influence of (a drug, or something that is causing drug-like effects).

Preposition: In addition to; besides; indicating multiplication or succession in a series.

Preposition: Serving as a member of.

Preposition: By virtue of; with the pledge of.

Preposition: To the account or detriment of; denoting imprecation or invocation, or coming to, falling, or resting upon.

Preposition: Against; in opposition to.

Preposition: According to, from the standpoint of; expressing what must follow, whether accepted or not, if a given premise or system is assumed true.

Preposition: In a position of being able to pot (a given ball).

Preposition: Having as identical domain and codomain.

Preposition: Having <math>V^n</math> as domain and V as codomain, for the specified set V and some integer n.

Preposition: generate by.

Preposition: of.

Preposition: At the peril of, or for the safety of.

Verb: To switch on.

Noun: In the Japanese language, a pronunciation, or reading, of a kanji character that was originally based on the character’s pronunciation in Chinese, contrasted with kun.

Adjective: In the state of being active, functioning or operate.

Adjective: happen; ; being or due to be put into action.

Adjective: Fitted; covering or being worn.

Adjective: Of a stated part of something, oriented towards the viewer or other specified direction.

Adjective: Acceptable, appropriate.

Adjective: Possible; capable of being successfully carried out.

Adjective: destined; involved, doomed.

Adjective: Having reached a base as a runner and being positioned there, awaiting further action from a subsequent batter.

Adjective: Within the half of the field on the same side as the batsman’s legs; the left side for a right-handed batsman.

Adjective: Of a ball, being the next in sequence to be potted, according to the rules of the game.

Adjective: Acting in character.

Adjective: Performative or funny in a wearying manner.

Adverb: To an operate state.

Adverb: So as to cover or be fitted.

Adverb: Along, forwards (continuing an action).

Adverb: In continuation, at length.

Adverb: later.

Adverb: See also ‘odds-on’.

Preposition: Positioned at the upper surface of, touching from above.

Preposition: Positioned at or resting against the outer surface of; attached to.

Preposition: At or in (a certain region or location).

Preposition: Near; adjacent to; alongside; just off.

Preposition: support by (the specified part of itself).

Preposition: Aboard (a mode of transport, especially public transport, or transport that one sits astride or uses while standing).

Preposition: At the date or day of.

Preposition: At a given time after the start of something; at.

Preposition: deal with the subject of; about; concerning.

Preposition: In the possession of.

Preposition: Because of; due to; upon the basis of (something not yet confirmed as true).

Preposition: At the time of (and often because of).

Preposition: Arrived or coming into the presence of.

Preposition: Toward; for; .

Preposition: Engaged in or occupied with (an action or activity).

Preposition: Regularly taking (a drug).

Preposition: Under the influence of (a drug, or something that is causing drug-like effects).

Preposition: In addition to; besides; indicating multiplication or succession in a series.

Preposition: Serving as a member of.

Preposition: By virtue of; with the pledge of.

Preposition: To the account or detriment of; denoting imprecation or invocation, or coming to, falling, or resting upon.

Preposition: Against; in opposition to.

Preposition: According to, from the standpoint of; expressing what must follow, whether accepted or not, if a given premise or system is assumed true.

Preposition: In a position of being able to pot (a given ball).

Preposition: Having as identical domain and codomain.

Preposition: Having <math>V^n</math> as domain and V as codomain, for the specified set V and some integer n.

Preposition: generate by.

Preposition: of.

Preposition: At the peril of, or for the safety of.

Verb: To switch on.

Noun: In the Japanese language, a pronunciation, or reading, of a kanji character that was originally based on the character’s pronunciation in Chinese, contrasted with kun.

Noun: A collection of interlinked web pages on the World Wide Web that are typically accessible from the same base URL and reside on the same server.

Noun: A collection of interlinked web pages on the World Wide Web that are typically accessible from the same base URL and reside on the same server.

Noun: A collection of interlinked web pages on the World Wide Web that are typically accessible from the same base URL and reside on the same server.

Noun: ton.

Noun: tonne.

Noun: ton.

Noun: tonne.

Noun: A particular point or place in physical space.

Noun: An act of locate.

Noun: An apartheid-era urban area populated by non-white people; township.

Noun: A lease on rent.

Noun: An Institute of the Law of Scotland</ref>

Noun: An administrative region in Kenya, below county and subcounty, and further divided into sublocations.

Noun: A particular point or place in physical space.

Noun: An act of locate.

Noun: An apartheid-era urban area populated by non-white people; township.

Noun: A lease on rent.

Noun: An Institute of the Law of Scotland</ref>

Noun: An administrative region in Kenya, below county and subcounty, and further divided into sublocations.

Noun: A particular point or place in physical space.

Noun: An act of locate.

Noun: An apartheid-era urban area populated by non-white people; township.

Noun: A lease on rent.

Noun: An Institute of the Law of Scotland</ref>

Noun: An administrative region in Kenya, below county and subcounty, and further divided into sublocations.

Did you know that every photo you take stores information about your geographic location and the device you took it with?

How to prevent your location from being revealed through photos?

The penetration of the Internet in all ages and strata of society has caused many to share many parts of their lives online without considering the consequences. This makes it easier than ever for malicious individuals, cyber intruders, and even criminals to find complete information about our lives, including what we eat, where we go, and even who we hang out with.

One of the scariest ways criminals can collect information about you is by using location data stored in photos you post online. This hidden data can reveal the exact location of the photo recording and endanger your privacy and even security.

In order for your photos not to reveal your location, in this guide, we discuss how to manually and group delete location information and other data stored in photos on various platforms, including Windows, Android, and iOS, and also introduce some programs to delete metadata in groups.

Table of contents
  • How do the photos you take reveal your location?
  • Manually remove location information from photos
  • Remove location from photo on Android
  • Remove location from photos on iPhone and iPad
  • Remove location from photo in Windows
  • Remove location from photo in Mac OS
  • Batch removal of EXIF ​​and location information from photos
  • Android tools
  • iOS tools
  • Windows, Mac, and Linux tools
  • Online tools

How do the photos you take reveal your location?

Every photo you take contains EXIF ​​(short for Exchangeable Image File Format) data, which includes details such as camera type, exposure level, and color information. Modern GPS-enabled devices (almost all smartphones, tablets, and some cameras) also store the exact location of the photo in EXIF ​​data by default.

There is no harm in recording the location in each photo; Because there is no need to manually record this information. Image management programs like Google Photos and Apple Photos also use this data to show your photos on a map.

The problem arises when you share photos with this embedded location information. Anyone with malicious intent can find the photos you’ve uploaded and get sensitive information like where you live, work, or places you frequent.

Although major platforms such as Meta and, of course, Instagram remove location data from photos, many smaller websites and apps do not; So it’s best to exercise caution and remove location information from anything you post online before sharing.

Manually remove location information from photos

Below are simple steps to clear photo data on different platforms. It should be mentioned that editing and erasing metadata in Photoshop is also possible to some extent, But this program does not allow editing and removing location information from photos, and alternative software should be used.

Remove location from photo on Android

The Google Photos application, as the default gallery of many Android phones, does not allow the user to delete the location information of the images taken with the phone itself; However, in the gallery applications of some manufacturers, including Samsung and Xiaomi, it is possible to remove the location information of the images when they are shared.

  • On Samsung phones, when sharing a photo, tap Options and turn off Include location data. You can also swipe up on the photo in the gallery and delete the location by selecting Edit and the delete option in front of the location icon.
Edit photo metadata in gallery
Remove the location from the photo
Send photo from gallery
Disable image location
  • In Xiaomi phones, it is enough to enter the Secure sharing section from the gallery settings and turn off the two options Share without location info by default and Share without metadata by default.
Xiaomi Gallery Settings
Delete information from photos in Xiaomi

If your Android phone gallery does not have the option to remove location information, use the two applications that are introduced below in the section on batch removal of EXIF ​​and location information from photos.

Remove location from photos on iPhone and iPad

  • Open the photo and tap on the three dots (…) icon.
  • Select the Adjust Location option.
  • Tap Remove Location.
Option to remove photo location data in ios

Remove location from photo in Windows

  • Right-click on the photo and select Properties.
  • Go to the Details tab .
  • Click on Remove Properties and Personal Information.
  • Select the Latitude and Longitude option under GPS and click OK.
The Properties section of a photo in Windows and the option to remove location data

Remove location from photo in Mac OS

  • Open the photo in the standard Mac Preview program.
  • Go to the menu Tools > Show Inspector.
  • On the GPS tab, click Remove Location Info.
Option to remove photo location data in MacOS

Batch removal of EXIF ​​and location information from photos

Manually removing metadata from large numbers of images is tedious; To save time, there are several tools for removing metadata from photos and removing data from photos on Windows, MacOS, Linux, Android, and iOS, here are some of the best options.

Android tools

  • Scrambled Exif
Screenshot of the Scrambled Exif application
Screenshot of the Scrambled Exif application

Scrambled Exif is a completely free, open-source app that makes it easy to de-decrypt photos taken on Android before sharing them. To remove metadata from photos, simply import them into Scrambled Exif via Android’s share menu. After a few moments, the sharing menu will appear again and you can share the photos whose metadata has been removed with the app of your choice.

Scrambled Exif on Google Play
  • EXIF Image & Video Date Fixer
Screenshot of Exif image video date fixer
Screenshot of Exif image video date fixer

In addition to removing metadata, this program can correct the date and order of images and videos using EXIF ​​metadata and filenames. It is also possible to modify the date manually and support batch processing. The free version can process up to 50 files simultaneously.

EXIF Image & Video Date Fixer on Google Play

iOS tools

  • Metapho
Metapho application on ios
Metapho application on ios

Through Metapho it is possible to manage metadata including viewing, editing, and deleting EXIF ​​data. It includes batch editing, location spoofing, and secure sharing options. Viewing metadata is free; But for advanced features, you need to buy a subscription or a permanent license of the program.

Metapho on the App Store
  • Exif Metadata
Screenshot of the Exif metadata application
Screenshot of the Exif metadata application

This tool allows you to easily view, edit, or delete metadata including GPS data. For batch processing of images, the paid version of the program must be purchased.

Exif Metadata in the App Store

Windows, Mac, and Linux toolsExifCleaner

ExifCleaner for Windows works like the Mac version and allows you to delete batch EXIF ​​files for free. ExifCleaner is also available for Linux with the same features as the Windows and Mac versions.

ExifCleaner website
  • EXIF Purge

A simple and lightweight tool to remove EXIF ​​batches from images with one click. EXIF Purge is user-friendly and free; But it doesn’t support videos and PDFs.

Screenshot of the Exif purge software
EXIF Purge website

Online tools

  • Pics.io Metadata Remove
Homepage of picsio metadata remover website

A free online tool that supports all types of files including images, videos, and PDFs, and there’s no limit to the number of files you can process.

Pics.io Metadata Remover
  • VerExif
Home page of Verexif website

Using VerExif, you can view and remove metadata from images. This website has a simple user interface and is free to use, But the images must be less than 20 MB.

VerExif website

By removing location data and other EXIF ​​data from photos before sharing them, you can ensure that these images do not reveal unwanted information.

In addition to the introduced tools, countless options are available for removing and editing metadata from photos and videos; If you know of better tools, share them with us in the comments section

Continue Reading

Technology

The chip battle of flagship phones in 2024; Which is the winner?

Published

1 day ago

on

17/09/2024

By

chip
Snapdragon 8 generation 3, A17 Pro, Exynos 2400, Dimensity 9300 or Tensor G4? Which do you think is the winner of the flagship mobile chip competition?

The chip battle of flagship phones in 2024; Which is the winner?

Choosing the best flagship smartphone in today’s market is no longer just about choosing the most expensive option. While price is likely to be considered as a primary indicator, it is very difficult to make the right decision without adequate knowledge of technical specifications and key metrics. Ignoring these criteria can lead to incorrect selection. So what is the best chip for smartphones?

In choosing the best flagship phone in the market, various criteria are considered; From photography experience battery life, and clear display to software and design and price tag. These cases are usually easy to check, and conclusions can be drawn within minutes; But if the criterion is the power of the chip, the comparison will be challenging.

In the discussion of chip power, various criteria are involved; Including processing performance, which is one of the important criteria for choosing the most powerful phone in the market. A smartphone should be able to perform all daily tasks, including opening apps, browsing the web, running games, and managing background apps at high speed and without lag. One of the important features of smartphone chips is the number of cores. Some cores are designed for light tasks with low energy consumption, and others for heavy and graphic processing. Note that the number of cores is not the only factor that increases the speed, but their architecture and optimization also have a great effect.

Graphical capabilities are also of particular importance. Graphics processors (GPU) are responsible for processing games and graphic programs. On the other hand, battery consumption is one of the most important influencing factors in choosing a phone, which is directly related to the optimality of the chip. A smartphone with a high processing power, but a weak battery, cannot meet the daily needs of users well.

The stability of the chip during heavy usage should also be considered. Phones that slow down or increase body temperature under heavy pressure, such as running graphic games or complex programs, usually do not provide a good user experience.

Read more:Designed in California, copied in the Soviet Union; The story of the first Soviet chip

Considering these parameters, it is challenging to choose a smartphone without having detailed information about the chip’s performance; That’s why we decided to put the most powerful chips on the market against each other to see which one matches the user’s needs by carefully examining the technical specifications and benchmark results.

Table of contents
  • Which chips?
  • Qualcomm Snapdragon 8 Generation 3
  • Apple A17 Pro
  • Samsung Exynos 2400
  • Mediatek Dimension 9300
  • Google Tensor G4
  • Comparison of processing performance
  • Comparison of graphics processing similar to the game
  • Comparison of battery life and power consumption
  • Comparison of stability in heavy processing
  • Summary: Which is the winner of the competition?

Which chips?

In the next article, we are going to review and compare the most powerful chips inside the 2024 flagship phones. These chips include Snapdragon 8 generation 3 from Qualcomm, A17 Pro from Apple, Dimension 9300 from MediaTek, Exynos 2400 from Samsung, and Tensor G4 from Google. In the following, we will try to review the strengths and weaknesses of each chip by comparing the Zomit benchmark results in order to reach a suitable conclusion about their performance.

Considering that the A18 Pro chip of the iPhone 16 Pro was released in the last months of 2024, we will compare the performance of this chip with 2025 flagship phones equipped with chips such as Snapdragon 8 generation 4 in another article.

Qualcomm Snapdragon 8 Generation 3

The Snapdragon 8 generation 3 chip (which we call S8G3 for short) was unveiled at Qualcomm’s technology conference in October 2023 (Mehr 1402).

Using Cortex v9 technology, this new processor has been able to operate about 30% faster than its previous generation, and its energy consumption has been optimized by 20%.

Also, by providing facilities such as Snapdragon Elite Gaming and Adreno Frame Motion Engine, the gaming experience has been improved by about 12% compared to the generation.

Snapdragon 8 generation 3Snapdragon 8 generation 3 entered the market with one goal: to conquer the battle between flagships

In the field of artificial intelligence, the S8G3 chip can perform complex calculations in a shorter time by improving its performance by 98%. This feature is especially useful in applications such as machine learning and image processing and enables interesting features such as Sketch to Image in Samsung’s new foldables.

Phones equipped with S8G3 chip

Front and back panel of Xiaomi 14 Ultra blue mobile phone / Xiaomi 14 Ultra

Xiaomi 14 Ultra

Overview of Samsung Galaxy S24 Ultra black mobile phone / Samsung Galaxy S24 Ultra with bright screen and logo display, back panel cameras and black pen

Samsung Galaxy S24 Ultra

The front and back panel of Oppo Find X7 Ultra mobile phone is dark blue / Oppo Find X7 Ultra

Oppo Find X7 Ultra

Front and back panel of Asus Zenfone 11 Ultra / ASUS Zenfone 11 Ultra

Asus Zenfone 11 Ultra

The back panel of the green Motorola Razr 50 Ultra mobile phone / Motorola Razr 50 Ultra

Motorola Razr 50 Ultra

Front and back panels of Samsung Galaxy Z Flip 6 mobile phone yellow / Samsung Galaxy Z Flip6

Samsung Galaxy Z Flip 6

Pink Samsung Galaxy Z Fold 6 mobile phone / Samsung Galaxy Z Fold6

Samsung Galaxy Z Fold 6

Front and back panel of OnePlus 12 mobile phone OnePlus 12 Green

OnePlus 12

The front and back panel of the Vivo X100 Ultra mobile phone is dark gray / vivo X100 Ultra

X100 Ultra Vivo

Apple A17 Pro

Every year Apple releases a new chip with the introduction of the new iPhone generation. Last year’s chip was called A17 Pro and it was exclusively used in iPhone 15 Pro and 15 Pro Max; The chip is built on TSMC’s 3nm manufacturing process, making it the first member of the 3nm family in the industry.

The A17 Pro chip has a 6-core configuration: two high-performance cores and four high-performance (and low-power) cores. High-performance cores are 10% faster than the previous generation, and low-power cores handle everyday tasks that don’t require high speed but help optimize battery consumption.

The graphics processing unit of the A17 Pro has also undergone major changes. This six-core GPU is up to 20% faster and provides more stable performance in games with less energy consumption. Also, for gamers, it offers MetalFX functionality to increase the graphic details of games while controlling battery consumption.

The A17 Pro chip also uses an advanced neural engine that can perform up to 35 trillion operations per second. The A17 Pro’s AI and machine learning capabilities provide new features such as more accurate auto-correction, background blurring in portrait photos, and personalized voice creation for people with speech impairments.

All in all, Apple’s chip has become one of the most powerful and efficient mobile chips by combining advanced architecture, energy consumption optimizations of up to 15%, and artificial intelligence capabilities, which not only provide great performance but also improve the user experience in various areas. forgives

Phones equipped with A17 Pro chip

Apple iPhone 15 Pro mobile phone / Apple iPhone 15 Pro blue

Apple iPhone 15 Pro

Apple iPhone 15 Pro mobile phone / Apple iPhone 15 Pro titanium

Apple iPhone 15 Pro Max

Samsung Exynos 2400

Rumors about the Exynos 2400 chip were first heard in early 2023. The Exynos 2400 chipset acts as the beating heart of the Galaxy S24 and S24 Plus in some versions, but it is not present in the Ultra model. Recently, Samsung announced that it will launch all 2025 Galaxy flagships (S25 family) with Snapdragon chips only.

In this product, Samsung has used a different configuration of 1+2+3+4, which includes a total of 10 cores: one high-performance Cortex-X4 core with a frequency of 3.2 GHz, two Cortex-A720 cores with a frequency of 2 9 GHz, two A720 cores with a frequency of 2.6 GHz and four low-power Cortex-A520 cores with a frequency of 1.92 GHz. This combination allows the processor to operate optimally in energy consumption while having high processing power.

On the other hand, the Xclipse 920 graphics processor, which was also used in the Exynos 2200, using AMD’s RDNA 2 architecture and ray tracing capabilities, showed a higher potential by showing a 58% improvement in graphics performance in the 3DMark benchmark. is

Samsung Exynos 2400 chip

One of the outstanding strengths of the Exynos 2400 is the 14.7 times increase in AI computing performance compared to the Exynos 2200. The upgrade improves the chip’s ability in areas such as text-to-speech summarization, simultaneous translation of conversations, and image generation.

Phones equipped with Exynos 2400

Samsung Galaxy S24 FE mobile phone green / Samsung Galaxy S24 FE

Samsung Galaxy S24FA

The front and back panel of the yellow Samsung Galaxy S24 mobile phone / Samsung Galaxy S24

Samsung Galaxy S24

Front and back panel of Samsung Galaxy S24 mobile phone gray / Samsung Galaxy S24

Samsung Galaxy S24 Plus

Mediatek Dimension 9300

For the first time, MediaTek has used only powerful cores in the Dimension 9300 (MT6989) chip, abandoning low-power cores. According to MediaTek CEO Joe Chen, “Dimensity 9300 is MediaTek’s most powerful flagship chip to date, bringing extraordinary computing power with its unique All Big Core design.”

Taking advantage of the concept of “only big cores”, Dimension 9300 consists of eight powerful cores, including four Arm Cortex-X4 cores and four Cortex-A720 cores. This combination provides up to 67% better processing power than Dimension 9200, and It is

In addition, MediaTek has increased the cache memory by 29%, increasing its capacity to 18 MB. This upgrade not only increases the speed and efficiency of the chip in performing complex tasks but also improves the simultaneous management of multiple applications.

Dimension 9300 processor

Mediatek

The Dimension 9300 also supports hardware ray tracing, which is commonly used in high-end PCs and game consoles. Although this technology is in its early stages in the mobile world, the Dimension 9300 chip allows developers to create games with stunning visual effects.

In addition, Dimension 9300 uses the world’s first hardware-based artificial intelligence engine. This artificial intelligence processing unit can improve the graphics performance of games by up to 25% (for processing graphics floating point data), adjust settings for optimal performance and even predict user behavior, with support for advanced language models such as MetaLlama 2 and Baidu. AI LLM provided the basis for the development of diverse and efficient artificial intelligence programs.

Phones equipped with Dimension 9300

The front and back panel of the purple Xiaomi Redmi K70 Ultra mobile phone / Xiaomi Redmi K70 Ultra

Xiaomi Redmi K70 Ultra

Vivo X100 Pro mobile phone / vivo X100 Pro blue

Pro Vivo X100

Vivo mobile phone vivo X100 white

Vivo X100

Front and back panel of Oppo Find X7 light brown mobile phone / Oppo Find X7

Find Oppo X7

Google Tensor G4

On August 13, 2024, Google introduced the Pixel 9 series, which has a new G4 tensor chip at its heart. According to Google, the new chip makes the device one of the “smartest” phones on the market.

The Tensor G4 has a 7% higher clock speed than the Tensor G3, and its GPU is also 6% faster. In general, the G4 tensor has up to 10% performance improvement compared to the G3 tensor.

Tensor G4 processor is a custom chip designed and produced jointly by Google and Samsung with 4nm architecture. Tensor G4 with eight processing cores and using the Cortex-X4 core allows users to enjoy optimal performance and high processing power. Also, the A720 and A520 cores help maintain efficiency and stable performance.

One of the outstanding features of the Tensor G4 is the Arm Immortalis-G715 GPU, which significantly improves the visual quality of games and graphics-heavy applications with support for hardware ray tracing.

In addition, Tensor G4, thanks to the DeepMind team, can run complex artificial intelligence models such as Jumna Nano at a faster speed, allowing users to benefit from advanced capabilities such as voice recognition, image processing, and environmental awareness, directly on their device. become

Using Samsung’s 4nm LPP+ process, Tensor G4 has been able to provide better efficiency and thermal management than G3. Google claims that Tensor G4 can revolutionize the smartphone user experience by combining high processing power, optimal energy consumption, advanced graphics capabilities, and support for artificial intelligence.

Smartphones equipped with G4 tensor

The front and back panel of the pink Google Pixel 9 mobile phone / Google Pixel 9

Google Pixel 9

Front and back panel of Google Pixel 9 Pro XL mobile phone black / Google Pixel 9 Pro XL

Google Pixel 9 Pro XL

The front and back panel of the Google Pixel 9 Pro mobile phone is gray / Google Pixel 9 Pro

Google Pixel 9 Pro

Google Pixel 9 Pro Fold mobile phone in cream color / Google Pixel 9 Pro Fold

Google Pixel 9 Pro Fold

Comparison of processing performance

In this section, we will examine the processing power of the introduced chips. But before the comparison, it is worth taking a look at the technical specifications of these chips:

Specifications

Snapdragon 8 Generation 3

A17 Peru

Exynos 2400

Dimension 9300

Tensor G4

The main processor

8 cores

12 MB of L3 cache memory

6 cores

256 KB of L1 cache memory

16 MB of L2 cache memory

10 cores

8 MB of L3 cache memory

8 cores

10 MB of L3 cache memory

8 cores

No cache information available.

GPU

Adreno chip

Shading noise canceller

Operating capacity of 4435.2 gigaflops

Apple A17 GPU chip

6 processing lines

128 shading units

Operating capacity of 2147.2 gigaflops

Xclipse 940 chip

Ray tracing support

Operating capacity of 3407 gigaflops

Arm Mali-G720 Immortalis chip

Ray tracing

Operating capacity of 5990.4 gigaflops

Chip Mali-G715 MC7

Operating capacity of 2625.7 gigaflops

Artificial intelligence processor

Vector processing engine

Hexagon DSP accelerator

Scalar Accelerator

Accuracy INT4

Powered by Apple’s Neural Processing Engine (NPU).

2 low-consumption neural processors

2 powerful neural processors

APU 790 chip

Support for INT4

Hardware compression

Google’s custom tensor processor

memory

LPDDR5X

4 bands of 16-bit

Support up to 24 GB

LPDDR5

4 bands of 16-bit

Support up to 8 GB

LPDDR5X

16-bit bus width

Support up to 24 GB

LPDDR5T

4 16-bit bass

Support up to 24 GB

LPDDR5X

4 16-bit bass

Support up to 16 GB

manufacturing process

4 nm TSMC

3 nm TSMC

Samsung 4 nm

4 nm TSMC

Samsung 4 nm

In the table below, you can see the CPU score of the chips in single-core and multi-core processing based on the official GeekBench 6 benchmark. The results of all chips except Dimension 9300 are obtained from Zomit tests.

product/chip

GeekBench 6

single core

multi-core

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

2262

7005

Apple A17 Pro

(iPhone 15 Pro Max)

2960

7339

Dimension 9300

(Vivo X100 Pro)

*2007

*7408

Exynos 2400

(Galaxy S24)

2148

6618

Tensor G4

(pixels)

1710

3799

Snapdragon 8 generation 3 and A17 Pro both use powerful processing cores, but A17 Pro has better processing performance using Apple’s proprietary architecture and detailed optimizations. This difference is felt especially in single-core tasks, where Apple has been able to provide much higher efficiency.

On the other hand, Dimensity 9300 has a very powerful performance in multitasking and running heavy programs and even surpasses A17 Pro by five percent. This issue is especially evident in situations where multiple processes are running at the same time.

Dimension 9300 showed a very powerful performance in processing benchmarks. This chip was able to challenge S8G3 and A17 Pro chips in multi-core tests. It can be said that Dimension 9300 has a higher position than its competitors in the field of multi-core processing, by sacrificing energy efficiency; But it still can’t reach the level of the A17 Pro in single-core tasks (two percent weaker) and is almost at the same level as the S8G3. Due to the good performance and relatively lower cost of phones equipped with Dimension 9300 compared to competitors, this chip offers users an efficient option.

The Exynos 2400 performs well in multitasking and heavy computing overall, but compared to the A17 Pro and Snapdragon 8 Gen 3, it still lacks in some areas such as single-core performance (5% weaker than the S8G3 and 27% lower than the A17 Pro). . Due to Samsung’s optimizations, this chip has an acceptable performance in Samsung devices, but it falls short in the competition with Qualcomm and Apple.

Although Tensor G4 is more focused on artificial intelligence processing, compared to other chips in the field of general processing, it shows weaker performance. With this chip, Google has tried to provide improvements in certain areas such as camera-related processing and machine learning, but it is still far from competing with the A17 Pro and Snapdragon 8 Gen 3. Pixels equipped with G4 tensor will be a good option for users who are looking for a different experience, but it won’t work for people who care about powerful performance in most areas.

Comparison of graphics processing similar to the game

In this section, we compare the graphics capabilities of the chips in-game rendering based on the GFXBench benchmark. Each of these chips uses an advanced graphics processor that provides a satisfying experience in running games and programs.

product/chip

GFXBench

(with reference display resolution)

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

81

Apple A17 Pro

(iPhone 15 Pro Max)

46.8

Dimension 9300

(Vivo X100)

83

Exynos 2400

(Galaxy S24)

68

Tensor G4

(pixel 9)

44

These numbers are based on Aztec Ruins High Tier Offscreen. A higher number indicates better performance.

Snapdragon 8 Gen 3 with its advanced GPU that supports ray tracing technology is one of the best options for gamers. Compared to Apple’s A17 Pro, which uses Apple’s own GPU, this chip offers better performance in some graphics-heavy games. The benchmark results show a very close competition between S8G3 and Dimension 9300 chips. That being said, it would be fair to consider the top ranking for both chips jointly.

Call of Duty game on Pixel 9

A17 Pro does not perform satisfactorily in graphics processing, because Apple focuses more on optimizing energy consumption, and as a result, it may not appear as powerful as Dimension 9300 and S8G3 in some graphics tests. In any case, getting the fourth place in this table is not far from the expectation; If you go back to the processor details comparison table, the A17 Pro’s GPU performance is 2.8 times lower than the Dimension 9300 chips, about half of the S8G3, and even 1.5 times lower than the Exynos 2400.

According to the results of both benchmarks, Dimension 9300 has close competition with Snapdragon 8 generation 3 and according to the numbers, it is placed beyond it. Using Immortalis-G720, Dimension 9300 has provided an impressive performance and has an absolute and significant advantage over A17 Pro in playing heavy games and advanced graphics programs, and has been able to provide a smooth and satisfying experience to users.

Exynos 2400 uses the Xclipse 940 GPU, which is based on AMD’s RDNA 3 architecture. Using this chip, Samsung has been able to provide satisfactory performance in graphics games, but it is 16% behind Qualcomm’s flagship and 19% behind MediaTek. The interesting thing about this chip is its 45% advantage over Apple A17 Pro.

In some heavy games, the Samsung chip may have lower performance due to less thermal management. Despite the Exynos’ impressive improvements, Qualcomm’s graphics unit still has a significant edge in rendering.

Although Tensor G4 focuses more on software optimizations and processing related to cameras and artificial intelligence, compared to competitors, it shows weaker performance in the field of graphics. This chip may face challenges in heavy games like Call of Duty or Genshin Impact. Therefore, Tensor G4 is a suitable processor for light games.

Comparison of battery life and power consumption

Optimizing energy consumption is one of the other factors affected by the chip, which has an impact on choosing the best phone. This issue is especially important during long-term use of the device and when running heavy programs.

Because each chip may have been released in a smartphone with a different battery capacity, we have used a new benchmark in the table below for equal comparison. To obtain this new benchmark, we perform several different activities (calls, games, web browsing, video playback) with each phone in order to drain the battery. Then we divide the weighted average of the device’s activity time (in minutes) by the battery capacity (in amp hours). You may be asking yourself:

Why division?

Because of the direct relationship between the charging time and battery capacity. Longer charge-discharge time should be a positive factor in the calculation of the criterion; While increasing the battery capacity is a factor unrelated to the chip.

The resulting number indicates that the operation of the chip consumes 1000 mAh of energy in a few minutes. We use the GSMArena benchmark to make the charge drain times fair.

product/chip

Battery capacity

(ampere-hours)

Activity time

(minutes)

Reduction comparison criteria

Charging (minutes/amp hours)

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

5

829

165.8

Apple A17 Pro

(iPhone 15 Pro)

3.29

961

292.1

Dimension 9300

(Vivo X100 Pro)

5.5

833

151.4

Exynos 2400

(Galaxy S24)

4

726

181.5

Tensor G4

(Pixel 9 Pro XL)

5.06

752

148.6

Benchmark for fair comparison of power consumption of flagship chips

A17 Pro has been able to achieve the best performance in this field with its special focus on energy efficiency. Due to its high energy efficiency, this chip can significantly increase the battery life of iPhone devices (at least two hours more than competitors) and at the same time have stable performance in heavy applications.

iPhone 15 Pro and iPhone 15 Pro Max software

Snapdragon 8 generation 3 also minimizes energy consumption by using optimal architecture and advanced technologies, and while it has high processing power, in the field of energy consumption optimization, it offers 14 minutes more energy per amp hour than Dimensity 9300; But it still doesn’t reach the peak of A17 Pro (130 minutes more hours per amp hour). Meanwhile, Qualcomm’s chip is 10% behind Samsung’s Exynos 2400 in terms of energy efficiency.

Dimension 9300 also minimizes energy consumption and has high energy efficiency by using new technologies and optimizations. The chip outperforms the competition in the device battery life benchmark, but it still lags behind the A17 Pro when it comes to battery life. Don’t forget that MediaTek only used high-power cores in the Dimension chip and it is not far from the expectation that it does not provide optimal consumption. This fact makes most phones with this chip need to use a battery with a high nominal capacity to provide proper charging for users.

The Exynos 2400 is surprisingly energy efficient and consumes less power compared to MediaTek and Qualcomm chips. Let’s not forget that this chip with 10 cores holds the record for the highest number of cores in this comparison. With this chip, Samsung has tried to create a balance between performance and energy consumption, and it seems to have succeeded in this; But this success has a heavier bottom in favor of energy consumption.

The Tensor G4 optimized power consumption in these areas by focusing on AI and special processing but is more power-hungry compared to other chips, especially in general graphics and gaming (using 1 amp hour per 148.6 minutes). The chip is suitable for users looking for an AI-based experience, but it still needs improvement in terms of general energy efficiency.

Comparison of stability in heavy processing

In the world of smartphone technology, the stability of chips under challenging conditions is very important. We used the 3D Mark Wildlife Stress Test to check the stability of the investigated chips. This test provides the final score and percentage of stability by checking the performance of the device in heavy processing. This percentage shows how well the device can maintain its performance over time; The higher the percentage, the more stable the chip.

product/chip

Percent stability

Snapdragon 8 Generation 3

(Galaxy S24 Ultra)

52

Apple A17 Pro

(iPhone 15 Pro Max)

78.9

Dimension 9300

(Vivo X100 Pro)

55.5

Exynos 2400

(Galaxy S24)

63.4

Tensor G4

(Pixel 9 Pro XL)

68.3

Snapdragon 8 generation 3, despite the significant improvement in processing power and graphics, does not show very good stability and is placed at the bottom of the ranking list. This generation shows even less stability than the previous generation (with 64%).

Apple’s A17 Pro has been very successful in this field due to the use of advanced technologies. By using a proprietary architecture and focusing on software optimizations, Apple produced a chip that has stable and fast performance even under the most challenging conditions, but in some situations, its performance may drop slightly due to the focus on optimizing energy consumption (see the graphic comparison table). see).

The heat of the iPhone 15 Pro

Dimensity 9300 despite its high ability to manage heavy tasks, in some cases due to higher temperature, may suffer a slight decrease in performance stability. The difference of 3% in the reported numbers shows the close rank of stability of this chip to Snapdragon.

The Tensor G4 lags behind the competition in areas such as processing and graphics but ranks well in terms of performance stability.

Samsung’s Exynos 2400, with 10 processing cores and a 70% improvement in CPU performance compared to Exynos 2200, has managed to gain a good place among flagship chips.

Summary: Which is the winner of the competition?

Finally, after considering all aspects, we can rank the current flagship chips based on overall performance, power efficiency, and cost:

  • Snapdragon 8 generation 3: This chip is a good choice for Android users with its extraordinary graphics power and excellent performance in multitasking processes. With this chip, Qualcomm was able to compete shoulder-to-shoulder with Apple and even surpass it in some areas. The Achilles heel of this chip is the performance stability during heavy processing and the single-core performance is weaker than A17 Pro.
  • Dimension 9300: By providing a powerful and optimal chip, MediaTek has been able to prove its superior position at the top of the comparison table. Due to the higher power consumption of this phone with powerful cores, the said chip is used in phones that have larger batteries than others. Small chip stability and thermal problems are unavoidable considering the target market.
  • A17 Pro: Despite its high processing power and unparalleled energy efficiency, this chip ranks in the middle of this comparison due to its average graphics performance in-game rendering. With detailed optimizations and a focus on very stable performance, Apple introduced the A17 Pro as a powerful chip against competitors; However, this chip has given the user a longer battery life by sacrificing graphics processing power.
  • Exynos 2400: Samsung has provided good performance with this chip, but it still needs improvement in some areas. This chip has moderate performance stability and lags behind in terms of graphics processing compared to Apple and Qualcomm chips.
  • Tensor G4: Google has introduced this chip with a focus on artificial intelligence and specific user experiences; But compared to other chips, especially in the field of general and graphic processing, it has much weaker performance.

Finally, we can conclude that Snapdragon 8 generation 3 and Dimension 9300 are jointly known as flagships of almost everything in the world of smartphone chips and can handle all the processing and graphics needs of users; However, the performance stability is weaker than Apple chip. Along with them, the A17 Pro chip is a very good choice for those who ignore high graphics power and expect great processing power and longer battery life than other flagships. Finally, in the bottom ranks of the table, we can comment on the superiority of Exynos 2400 over Tensor G4. The G4 chip is clearly inferior to its competitors in CPU processing, game rendering, and energy efficiency. Google has a difficult road ahead to compensate for this gap.

Continue Reading

Popular