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The story of the Yahoo brand, the story of the fall of a unicorn startup

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Yahoo was once the biggest search engine in the world, but some mistakes put it on the downslope. Stay with us with the exciting story of Yahoo.

The story of the Yahoo brand, the story of the fall of a unicorn startup

In the history of the technology world, there are many companies that used to be empires; But over time, they reached the carpet and now only a part of their business is active. Yahoo was one of these companies that once ruled the world of the Internet. However, at the beginning of the new century, the company was in a downward spiral, and it went to the point where Verizon bought the majority of Yahoo shares in 2017 for $4.48 billion.

At the beginning of the 21st century, Yahoo was the most visited website on the Internet and was valued at $125 billion (about three times the current value of Twitter). The company’s services included a search engine, Yahoo Mail, Yahoo Messenger, and a web hosting service. Many of you, like me, have probably had the experience of using Yahoo Mail and the Yahoo search engine, and even your first acquaintance with the online chat world was with Yahoo Messenger.

Yahoo Management Center / YahooYahoo Management Center in Sunnyville

In those days, Yahoo’s power was equal to the combined power of Facebook and Google; But what happened to Yahoo and how did it suffer such a fate? In the continuation of the series of brand story articles, I have narrated the history and story of the Yahoo brand from its birth to its fall in four chapters. stay with me

Table of contents

  • Chapter 1: Birth of Yahoo!
  • The story of two smart students
  • Long live the founders of Yahoo!
  • Formation of Yahoo!
  • Yahoo growth at the speed of light
  • Combination of youth and experience
  • Launching Yahoo’s first monetization model
  • Million dollar income
  • Chapter 2: Growth of Yahoo!
  • Yahoo in the capital market
  • Start advertising
  • Yahoo in development
  • Launching the most popular service
  • Investing and being among unicorns
  • 95 million daily visits
  • Yahoo’s big mistake
  • Launch Yahoo Messenger
  • The new century and the presence of new competitors
  • The return of the brilliant era for Yahoo!
  • The risk of failure lurks in Yahoo
  • A way to beat Google
  • Chapter 3: Fall of Yahoo!
  • The beginning of the crisis
  • The season of changes
  • Unsuccessful attempts
  • Google intern, head of Yahoo
  • Mayer’s management
  • A big challenge for Yahoo
  • Tax evasion attempt
  • Chapter 4: Current Yahoo!
  • Purchase offer
  • Disclosure of Yahoo users’ information
  • Complete liquidation of Yahoo!

Chapter 1: Birth of Yahoo!

How was Yahoo formed and where did the idea for its development come from? In the first chapter of the Yahoo brand story, I have examined the formation and birth of this brand.

The story of two smart students

The story of the formation of Yahoo, like many other technology giants, is tied to two students; Jerry Young and David Philo. These two PhD students, who were studying electrical engineering at Stanford, came up with the idea of ​​creating a website with the possibility of categorizing different websites in 1994 while working on their thesis.

Jerry Young and David PhiloYang and Philo, the founders of Yahoo!

Young and Philo, who spent most of their free time surfing the web, cataloged their favorite websites. Eventually, they designed and launched a personal website that allowed users to access the duo’s popular websites on the Internet. At that time, the website of these two Stanford students was known as “Jerry’s Guide to the World Wide Web”. Yang and Philo probably didn’t think what a tumultuous future awaited them by putting their idea into practice.

Long live the founders of Yahoo!

In a short period of time, the number of users of Jerry and David’s website experienced a significant increase. This remarkable reception made the founders devote more time to the development and improvement of their website. Over time, their website evolved from a jumbled list of various websites created for fun to a well-organized database where users could search for the website they were interested in. The initial database named akebono was stored on Jerry’s student workstation computer at Stanford University. The search engine was stored in Philo’s computer and was known as Konishiki. It may be interesting to you that the name of these computers was chosen based on the names of sumo wrestling champions.

Jerry and David’s personal website has become a regular database for searching various websites.

Formation of Yahoo!

The story of how Yang and Philo’s original website was renamed to Yahoo is very interesting. After some time, the founders got tired of the long initial name of the website and thought of using an alternative and shorter phrase. They first sought to use the acronym YACC, an acronym for Yet Another Compiler Compiler, one of the popular expressions among Unix fans. Of course, after some discussion to find a more beautiful name, Yang and Philo came up with YAHOO, an abbreviation of Yet Another Hierarchical “Officious Oracle”. The word “Hierarchical” refers to the hierarchical arrangement of the database in directory layers, the word “Officious” refers to the administrative staff who used the database, and “Oracle” refers to the “source of truth and wisdom”.

yahooYahoo in 1994

Jerry and David went to Webster’s online dictionary to find the meaning of yahoo, and to their surprise, they found out that Yahoo means “rude and disheveled.” Young was known to be foul-mouthed during his student days, and Philo also spoke bluntly; For this reason, the founders of Yahoo considered themselves suitable to define the mentioned word! Finally, a brand was born that would change the meaning of the word Yahoo for web users for a few years to come.

Yahoo growth at the speed of light

Shortly after the start of Yahoo’s activity in the Internet world, the reception of users was so great that Yang and Philo’s computers were no longer responsive to incoming traffic. In early 1995, Netscape co-founder Marc Andreessen suggested Yang and Philo move Yahoo to a more powerful computer at Netscape. The relocation was particularly welcome for Stanford University, as Yahoo’s inbound traffic was putting a lot of strain on its network infrastructure. In fact, Yahoo was growing at the speed of light.

The move of Yahoo’s servers to Netscape was most welcome for Stanford University

Combination of youth and experience

After a while at Yahoo, Jerry and David realized that it was not easy for them to maintain both the creative and managerial aspects of a growing startup. For this reason, they asked Timothy Koogle, one of Stanford’s former students, to work as CEO at Yahoo. Kugel studied at the Faculty of Engineering and his work history was related to engine rebuilding and car repair. Of course, he approached the world of technology after some time and had a working history at Motorola and Intermac.

One of the first important and influential actions of Kugel in Yahoo is the hiring of Jeff Mallett (Jeff Mallett) as the director of operations. With a history of being a member of the Canadian national football team, Mallet entered the world of business and management at the age of 22. He performed sales, marketing, and business development activities in his parents’ family company in the telecommunications industry.

Former Yahoo executivesFrom left: Jerry Young (Founder), Timothy Kugel (Senior Director) and Jeff Mallet (Chief Operating Officer)

Before joining Yahoo, Mallet worked at Reference Software and WordPerfect companies and learned the principles of professional marketing from them. Among his other records, it can be mentioned that he was the senior vice president of Novell’s computer department. Mallet and Kugel together turned Yahoo from a simple website directory into one of the most popular services in the world of information technology. Maybe if Mallet and Kugel did not responded positively to the request of the founders of Yahoo, Yahoo would not have experienced much growth.

yahoo

Kugel and Mallet were known as Yahoo’s “parents” in the company after a while. While Young and Philo showed up at work in sportswear and t-shirts, Kugel and Mallet had a businesslike look similar to traditional managers. People around this four-member team considered it similar to a group in which two children present their ideas and the adults are responsible for implementing the ideas. The media and analysts of the technology world had almost the same thoughts about Yahoo and its group of managers at the beginning of the new century. Young and Philo had interesting ideas that attracted users, they said. Mallet and Kugel turned those ideas into a structured business that led to increased funding and advertising.

Launching Yahoo’s first monetization model

The combination of youth and experience made Yahoo’s monetization model launch quickly. Yahoo’s major income in the early years was earned from the sale of banner ads. Yahoo sells advertising space on its web pages. Businesses also used these spaces to advertise their products to Yahoo users; This is exactly what is seen in many internet services today.

Yahoo’s banner ads not only visually attracted the user to the target product, but often contained a link to the website of the business buying the ad. Unlike traditional TV, radio, and magazine ads, banner ads directly connect the buyer to the advertising company; As a result, the use of this type of advertising became extremely popular.

Yahoo logo

Another part of Yahoo’s income was obtained through cooperation with online retailers. Yahoo was not an online retailer, but it had significant traffic. On the other hand, online sales websites needed more traffic to display their products on their dedicated website and increase sales. By directing users to Hedayat’s retail websites, Yahoo received commissions from product sales. As a result, Yahoo gradually became a “portal” and played the role of a gateway to other parts of the Internet. Yahoo was not the only platform for this work and Excite, Infoseek and Lycos were among the powerful competitors of this website.

Million dollar income

Yahoo was able to continue operating for free thanks to the income it received from advertisements and online sales fees; While other services such as AOL, Prodigy, and Microsoft Network were offering paid services. Yahoo was the best destination for people looking for free internet services. Although Yahoo’s competitors had a nicer and more graphical look to their services, they offered the same services for a fee.

yahoo msn portal

Although Yahoo was not very profitable at first and earned only one million dollars in 1995 after a while it overtook old giants such as AOL. This company, like Amazon, was a successful brand focused on user satisfaction.Chapter 2: Growth of Yahoo!

Yahoo needed less than two years to be on the path of growth and development. In this chapter of Yahoo’s story, we examine the growth stage of this brand step by step.

Yahoo in the capital market

In 1996, Yahoo shares were publicly traded at a price of $13 per share. On the first day, the company’s stock value reached $43. Forecasters valued Yahoo at nearly $300 million, 15 times the company’s 1996 revenue.

Start advertising

After offering Yahoo shares in the capital market, Yahoo managers decided to introduce their brand to more users through advertisements. Executives hired another Stanford graduate, Karen Edwards, to develop the company’s brand. He signed a contract with the advertising agency Black Rocket to handle Yahoo’s advertising. You might be interested to know that BlackRocket was run by four advertising executives, none of whom owned a computer.

Yahoo / Yahoo

In the spring of 1997, Yahoo spent almost all of its advertising budget on a national US campaign to run television ads. Yahoo’s advertising campaign was a significant success and played an important role in introducing the brand, especially to American users.

Yahoo’s marketing plans were trying to put this brand in front of people’s eyes everywhere

Managers used simple concepts and far from focusing on the technological capabilities of their service to promote Yahoo’s achievements and possibilities. They eventually sought to transform their company into a full-fledged media company. Yahoo’s marketing campaign also took an aggressive approach. Marketing managers displayed the company’s logo in every possible place so that people get to know this symbol and new name as much as possible.

Yahoo in development

After Yahoo became a trusted and well-known brand on the Internet, the company sought to increase its services to keep up with other competitors, especially AOL. They added services such as chat, online shopping and news to the main website so that more and more users can see the complete experience in Yahoo. Also, a feature called My Yahoo was added to the website, which allowed users to personalize the home page. As a result, each user saw only the content of his interest on the main page of Yahoo. With the addition of the aforementioned services to Yahoo, this search engine became more popular among users.

Yahoo's new design

In expanding its field of activity, Yahoo sought cooperation with other large companies. They first partnered with Visa to launch an online store chain; An idea that was never implemented. A subsequent partnership with Ziff-Davis was planned to launch an online and print magazine called Yahoo! Internet Life was launched, but it still did not work. Netscape also decided to work with Yahoo to implement a topic-based Internet service in its browser, but it didn’t work out.

Yahoo!

Launching the most popular service

In 1997, Internet users used Yahoo to browse 65 million web pages daily. This impressive reception made the managers of this company think of launching a new service. In the same year, Yahoo acquired the information company Four11 for $95 million.

In 1998, the number of monthly Yahoo users reached 40 million

The purchase of the information company Four11 gave Yahoo the possibility to use the features of the email service. These features in combination with Yahoo’s previous email service made the company succeed in offering free email to users (Yahoo! Mail). This service was considered one of the strong points of Yahoo you probably have the experience of creating a user account in this service.

Yahoo Mail logo on purple background

It may be surprising that the number of Yahoo users in the middle of 1998, when the Internet was not so widespread, had reached 40 million monthly users, 12 million of whom were email service users. The new figures make Yahoo a serious competitor to AOL.

Investing and being among unicorns

One of the important investments in Yahoo on the eve of the new century was made by Japan’s Softbank. The company increased its shares to 31% by paying $250 million. At that time, Yahoo had already entered the group of unicorns, and the valuation of this Internet startup was estimated at 6.9 billion dollars. A valuation that was higher than most media companies.

Based on these developments, Yahoo decided to expand its field of activity. They were looking to enter the internet connection services industry and Yahoo! Online was launched. Yahoo’s first partner was MCI Worldcom, which did not work with them for more than a year. For this reason, the managers went to AT&T to provide the desired Internet service based on AT&T WorldNet.

Yahoo website in 1998
Yahoo user interface in 1998

Yahoo used the services of other companies for its search engine. They used Digital Equipment until 1998 with Alta Vista but then partnered with California-based Inktomi. Another important event of Yahoo in 1998 is the purchase of Viaweb, a producer of Internet software, which was done by paying 44 million dollars. By buying the new company, Yahoo tried to give its users the possibility of developing a personal website using its software. Websites that were generally launched with the aim of buying and selling goods online.

Continuing its investments, Yahoo acquired Yoyodyne Entertainment in 1998 through a stock transfer. The new company provided Yahoo with various capabilities such as a valuable database of customers and similar assets.

95 million daily visits

At the end of 1998, Yahoo’s page views had reached a significant record and showed the number of 95 million daily. A statistic that was a significant improvement compared to the previous year. This statistic was extraordinary for the years when many people in the world did not have access to the Internet.

Yahoo’s big mistake

Yahoo had the chance to buy Google, the search engine giant of today. In 1998, the company was able to purchase the search engine technology developed by two other Stanford students, Larry Page and Sergey Brin, for $1 million. Finally, this deal, which was proposed by the founders of Google, did not start. Maybe if Yahoo had bought Google, this company would not have fallen and today it could be the largest search engine in the world.

Yahoo executives could once pay a million dollars to own Google

Regarding the deal, David Philo negotiated with the founders of Google and suggested they talk to Michael Moritz. Moritz later invested in Google through Sequoia Capital. Jeremy Ring, one of Yahoo’s senior executives from 1996 to 2001, said of the proposal:

The offer to buy Google by paying one million dollars was probably the best offer in the history of Silicon Valley, California, the United States, the planet Earth and the Milky Way!

Launch Yahoo Messenger

In 1998, Yahoo developed a product that soon became one of the main strengths of the company. Yahoo! Pager was unveiled on March 9, 1998, combining messaging capabilities with other services such as Yahoo! Chat provided. The main features of Pager include messaging, audience groups with support for user status messages, the ability to block users’ calls, alert notifications when other users go online, and email alerts. This comprehensive software client was released in 2000 to Yahoo! Messenger and has been renamed. A brand that became more famous than many Yahoo services in the following years.

Yahoo Messenger

The new century and the presence of new competitors

At the beginning of the 21st century, the personal computer industry, and especially the Internet was full of new players. NBC had entered the competition by investing in the Internet portal! Snap is owned by CNET. On the other hand, Disney also had an eye on this market and bought 43% of Infoseek shares. Home Corporation bought another famous portal, Excite, and Microsoft also increased the investment and development of MSN.

One of the new giants that entered the Internet world is America Online, which sought to increase its market share by purchasing Netscape and the Netcenter portal. However, many analysts predicted that the future of the media industry would be on the Internet, and for this reason, large companies were showing all their efforts to gain a share of the new industry. With the presence of new players in the Internet industry, Yahoo had a hard time to maintain its position. It goes without saying that Kugel stepped down as CEO of Yahoo in 2001 and was replaced by Terry Semmel.

Yahoo / Yahoo
Yahoo website design in 2000

By continuing to focus on customers and their satisfaction, Yahoo was doing its best to maintain its significant market share. Yahoo executives knew that it would only take one click for a customer to leave their website and go to a competitor’s website. For this reason, they tried to provide more services to users. In 1999 GeoCities was purchased by Yahoo, which in December 1998 was named the third most visited website in the world after AOL and Yahoo.

Yahoo survived the fallout from the bursting of the dot-com bubble in the 21st century

Geocities allowed users to have their own web pages and provided them with a means of communication. Yahoo hoped that the new acquisition would lead to the exchange of users of the two services and help the growth of both. Don’t forget that Yahoo was one of the few startups that survived the dot-com bubble burst in the 21st century, but their stock still hit a record low of $8.11 in 2001.

The return of the brilliant era for Yahoo!

Entering the new century was accompanied by strong growth in revenue and profit for Yahoo. The company’s sales increased from 717 million to 3.5 billion dollars from 2001 to 2004. However, in the initial year, a national loss of 92.8 million dollars was reported, which led to a profit of 42.8 million dollars in 2002. Finally, the net profit in 2004 reached 839.6 million dollars. Yahoo’s growth was accompanied by the purchase of many Internet service companies. From 2000 to 2004, they acquired 13 Internet companies, including Arthas.com, Launch Media, and HotJobs.

Yahoo also signed an agreement with Google in 2000 to use the company’s search engine to improve its search results in exchange for paying 7 million per year. Of course, this was in favor of Google and the company was able to strengthen its branding and finances. Needless to say, the increase in traffic visiting Yahoo also had a huge impact on the company’s growth. They reached 2.4 billion page views per day in March 2004.

Yahoo Finance
Yahoo Finance page in 2004

The risk of failure lurks in Yahoo

In the early 2000s, Yahoo partnered with several companies to further develop its services. They partnered with SBC Communications to develop their Internet connectivity services. Other partners include Nextel Communications, which intended to offer a number of Yahoo services and products in its phones. The desired services include email, messaging, games, and news content. Yahoo’s first cooperation with Verizon happened in the middle of the same decade, and Yahoo decided to develop a dedicated news portal for Verizon.

In order to defeat Google, Yahoo cut off its cooperation with this company from 2004 onwards

The acquisition of many of the companies mentioned above was aimed at improving Yahoo’s search engine. The American company had understood the danger of its countryman’s growth and sought to defeat Google at any cost. They also ended their partnership with Google in 2004.

One of Yahoo’s failed efforts in the search engine sector is a program that was implemented in 2004 with the aim of attracting companies to the paid search service. By paying Yahoo, companies were guaranteed to appear in search results, which, while attractive, was not well received by marketers and the general public. The said program was kind of stopped in 2006 and Yahoo only guaranteed companies to scan their website more and provide them with other services.

A way to beat Google

In the mid-2000s, Yahoo entered into a fierce competition with Google. A company that was once likely to join Yahoo’s subsidiary has gradually become its most dangerous competitor. In 2004, in response to the launch of Google’s Gmail, Yahoo increased the capacity of all its users’ email accounts from four megabytes to one gigabyte. Advanced and paid accounts also received two gigabytes of space.

Another competition was in the chat services sector, where Yahoo Messenger still ruled. With the release of Google Talk and VoIP services, Google created a serious threat to Yahoo, which led to the development of cooperation between Yahoo and Microsoft. The two companies have merged their messaging services to remain a strong competitor against Google.

Yahoo!
Yahoo in 2005

From Yahoo’s important purchases before entering the downward slope, we can mention the Flickr photo-sharing service, which was one of the most popular services available before the birth and strange growth of Instagram. In 2005, Yahoo 360, a combined blog and social network service, was born.

Read more: Google brand story; From a small startup to ruling the web world

Chapter 3: Fall of Yahoo!

In this chapter of Yahoo’s story, we will discuss the history of this great empire during its failure.

The beginning of the crisis

As the last years of the 2000s approached, big and small crises occurred at Yahoo. The company’s efforts to deal with fresh competitors such as Google reduced its assets day by day. Finally, the first signs of Yahoo’s financial weakness appeared in 2008.

Since the mid-2000s, there have been whispers of a merger between Yahoo and Microsoft

Yahoo announced that it will lay off about 1,000 people (equivalent to seven percent of its workforce). In the same year, another layoff was announced, laying off 1,520 people from Yahoo. Such processes showed the weakness of the Internet giant’s management, which did not respect prioritization in competition and management of existing assets. The retrenchment was accompanied by the departure of Jerry Young from the position of CEO, which was shocking news in its own right.

Despite its many successes in the Internet world, Yahoo was pursuing negotiations for cooperation or even a merger with Microsoft. From 2005 to 2007, negotiations reached a climax, but none were successful. The Redmonds even tried to buy Yahoo for $44.6 billion in 2008, but they didn’t succeed.

At that time, Yahoo executives even considered joining Google. However, in the end, Microsoft’s proposals were completely rejected and Yahoo looked for other strategic solutions to survive. Microsoft once offered to buy Yahoo for $33 per share. It is interesting to know that the value of Yahoo shares reached 8.94 dollars 10 months after rejecting Redmond’s offer. In 2007, Jerry Young replaced Samel as CEO of Yahoo.

The season of changes

In 2009, Carol Bartz, the former chairman of the Autodesk board, replaced Yang as CEO of Yahoo. After ousting Yang, the board sought to make infrastructural changes at Yahoo. Among the important changes during Bartz’s time, we can mention the increased cooperation between Microsoft and Yahoo in the search engine sector and the change in the design of the main page of the Yahoo portal, which uses the Metro design language.

One of Yahoo’s challenges at the end of the 2000s, which Bartz also mentioned, was the lack of a clear definition of the company’s mission and direction. In fact, Yahoo had invested so much in a variety of products that it was unable to integrate them. Finally, Bartz resigned from the position of CEO in 2011.

Yahoo / Yahoo
Yahoo in 2010

Yahoo Messenger, which experienced significant developments in all the years of ups and downs of the company and was trying to defeat its young competitors, was updated in 2011 with various capabilities. In fact, the last important update of the Windows version of this messenger was released in the same year, which had functions such as coordination with Facebook and Twitter.

Unsuccessful attempts

Scott Thomson briefly took over the management of Yahoo in 2012. He previously worked as a general manager at PayPal. As soon as Thomson’s administration began, rumors of a possible new staff adjustment at Yahoo began to grow. In April of that year, the news of the layoff of 2,000 people, equivalent to 14% of Yahoo’s workforce, was published.

During his tenure, Thomson made several attempts to reform Yahoo’s structure. He divided the company into three sub-categories to organize activities more. Of course, Thomson was not successful in the end and was replaced by the former CEO of Google, Marissa Mayer. Mayer joined Yahoo in 2012 as the youngest CEO of a Fortune 500 company.

Google intern, head of Yahoo

When Marissa Mayer joined Yahoo as CEO, hopes were revived to save the company from collapse. Even the ceremony of Mayer’s entry into Yahoo was held with a special theme and the slogan of hope was injected into the company.

In 1999, Marissa Mayer turned down great job opportunities to work as an intern at Google. Having an excellent academic background, he decided to draw his future in management in the world of technology. At Google, Mayer worked as the senior vice president of user experience and search engine for a while. Mayer’s excellent record at Yahoo’s biggest rival made it likely that he had the ability to save the company from collapse.

Marissa MeyerMarissa Meyer

Experts believe that the huge funds in the hands of Yahoo allowed the company to take risks on Marissa Mayer. Don’t forget that Yahoo was one of Alibaba’s early investors in 2005 and has always had a decent stream of income through the same stock. In fact, this same shareholding made Yahoo still have a high value as a company despite numerous product failures. However, Mayer was somewhat discouraged by the downgrade he received in Google and finally came to Yahoo.

Mayer’s management

When Marissa Mayer came to Yahoo, her employees admired her. Mayer first focused on improving Yahoo’s work environment and organizational culture. He tried to involve the employees as much as possible in the basic decision-making processes of the company and even personally participated in direct dialogue with them.

At the beginning of Mayer’s administration, the situation seemed good for Yahoo. In 2013, they won an award for their mobile weather app, and Mayer steered the company even further into mobile applications. A year after Mayer joined Yahoo, the company’s stock experienced a 60% increase, and they had the highest profit among Fortune 500 companies with a 75% gain.

Yahoo / YahooYahoo in 2013

During Mayer’s management, Yahoo was able to overtake Google in the search engine business in a short period. They also managed to buy the social network Tumblr in competition with Facebook. Mayer, like the previous managers, had repeatedly entered the process of buying startups, and paying 1.1 billion dollars to buy Tumblr was one of his big actions. However, despite all the growth experienced until the mid-2010s, Yahoo was still in a period of crisis and far from its peak years. In addition, the employees’ hope and faith in the company had not yet been fully restored.

A big challenge for Yahoo

Alibaba’s IPO was an event that brought huge challenges to Yahoo. With a valuation of 230 billion dollars, the Chinese company became a giant in the world of e-commerce, which also brought a significant capital increase for Yahoo. Shareholders came to Mayer after Alibaba’s IPO and negotiated with him about the capital raised from Alibaba. They sought to determine how to spend the new capital and their share. Some experts suggested that Yahoo enter into a strategic alliance with AOL to reduce its tax challenges.

Alibaba’s IPO brought financial challenges for Yahoo

In 2015, Yahoo decided to spin off its stake in Alibaba into a separate company to ease pressure from tax authorities. As a result, Yahoo’s operational role at Alibaba was also reduced, and they separated their small business division (including websites) from the parent company. That same year, Verizon acquired AOL to expand its presence in video and mobile advertising. Subsequently, Yahoo’s plans to circumvent the tax system were not successful and the crisis of heavy tax rulings threatened the company. Finally, Alibaba’s stock split plans were canceled.

Tax evasion attempt

In 2016, it continued to explore options to stay out of the tax squeeze after making huge profits from Alibaba’s IPO. Yahoo entered into discussions with several banks to explore new options. One option was to sell the business entirely. Among the important investors who put pressure on Yahoo in this change of direction, we can mention Starboard Value, which was seriously looking at the sale of the company. Finally, Verizon’s plans to buy Yahoo were officially announced, which again caused the company’s stock to fall.

Chapter 4: Current Yahoo!

Yahoo had already lost to Google in 2016 and was also struggling with big challenges. As a result, Yahoo’s empire was on the decline in the 21st century. In this part of Yahoo’s story, we examine the state of this company in recent years.

Purchase offer

The news of Verizon’s serious and final decision to buy Yahoo’s Internet business core was announced in July 2016. The American company decided to merge its new $4.83 billion acquisition with AOL and launch a new company called Oath. As mentioned, this purchase did not include Alibaba’s 15% stake, and Yahoo Japan also continued to operate independently. The two mentioned departments later continued to work under the management of the new team under the name of Altaba. Oath Inc. also changed its name to Verizon Media in 2019.

Verizon logo on the wall, close-upVerizon, the current owner of Yahoo!

Disclosure of Yahoo users’ information

Among the important events surrounding Yahoo in 2016, we can mention the September news that confirmed the hacking of Yahoo and the disclosure of the information of 500 million users. The mentioned hacking happened in 2014 and some security experts considered Russian forces responsible for hacking Yahoo. Some time later, similar news was heard from Yahoo, which this time affected about three billion users and in a way put the final blows to Yahoo’s figure. This news caused Verizon to reduce its offer by $350 million. Finally, Yahoo was bought by Verizon in June 2017 in a deal worth $4.48 billion.

Yahoo!Yahoo logo from 2013 to 2019

Since 2017, when Yahoo and AOL have been operating under the ownership of Verizon, there have been minor incidents in their products and services. For example, in 2018, an application called Yahoo! Together was released for Android and iOS mobile platforms to meet the needs of traditional Yahoo Messenger and AOL Messenger users as a modern application. The said messenger was aimed at families and end consumers, and of course, in some cases it was known as a competitor of Slack. Finally, this messenger was closed in 2018.

Yahoo Japan, which was not involved in Verizon’s acquisition of Yahoo’s core business, went the opposite way from the parent company. This company, which was the result of cooperation between Yahoo and Softbank, has continued its activity after 2017 and uses the Yahoo brand after obtaining a license from Verizon. Yahoo Japan’s web portal has the title of the most visited website in this country, and its internet services are among the best. Yahoo Japan’s management center is located in Tokyo.

Yahoo / Yahoo

Complete liquidation of Yahoo!

Founded in New York as the remnants of Yahoo after the sale of the core business to Verizon, Altaba had no operational activities and only managed the company’s cash, investments, bond portfolio, and some remaining patents. The only part of the Yahoo brand that remained in Altaba was Yahoo Japan, which was completely transferred to Softbank in 2018. The company’s shares were also removed from the Nasdaq market on October 2, 2019. On the 4th of October, the process of liquidation and complete liquidation of the company was finalized and only a partial capital was left to pay the possible tax on the company’s assets from Alibaba shares.

Technology

How to solve the problem of slow charging of the Android phone?

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Android
Android phones face the problem of slow charging speed for various reasons, which in some cases can be easily identified and fixed.

How to solve the problem of slow charging of the Android phone?

One of the worst things that we notice when working with a smartphone is the slowing down of the charging process. Samsung phones, Xiaomi phones, Huawei phones, OnePlus phones, and any other Android device can face slow charging problems for various reasons.

If your phone is charging slowly and you want to know how to protect your phone battery, you can check some things to fix the problem before going to the repairmen. In addition to common cases such as battery failure, phone software not being updated, and deleting unused programs, there are solutions that can be used to improve charging speed.

Table of contents
  • Checking the health of the charging cable
  • Check the charger
  • Checking the charging port of the phone
  • Using a weak power source
  • Overheating of the phone while charging
  • Not using the phone while connected to the charger
  • Disabling fast charging
  • Checking the fast charging capability of Samsung phones
  • Checking the fast charging capability of other Android phones

Checking the health of the charging cable

Experience shows that in many cases, the reason for the slow charging of the Android phone is a faulty cable; Especially when you have used the charging cable for a long time.

Apple HomePod Mini USB Type-C cable

In response to the question of how to keep the mobile battery healthy, one of the solutions will definitely be to use a standard cable. During the use of the charging cable, various damages can reduce its charge transmission power; As a result, it does not charge your Android phone at a high speed like in the first days. Therefore, before doing anything, check the cable carefully and preferably use another healthy cable to charge the device to determine whether the problem is with the cable or not.

Of course, calibrating your phone’s battery is another method that helps you return your device’s battery performance to its original state.

In the Zomit products section, the prices of charging cables of different brands are presented along with their detailed technical specifications so that you can choose the best option when buying.

Check the charger

Everything we said about the health of the cable also applies to the phone charger. This accessory can face problems during use due to various reasons such as impact, long-term use, power fluctuations, and initial manufacturing quality, and cannot transfer the charge to the phone like in the first days.

Charger handle cover for Zomit products - all types of wall, desktop and wireless chargers

Now smartphone manufacturers have removed the charger in many of their models, and for this reason, it becomes more important to pay attention to the chargers we have. Sometimes using old chargers to charge new phones is the main reason for slow charging speed; Because they do not have enough output power to take advantage of advantages such as fast charging. On the other hand, some people buy these products due to the low price of chargers of some brands; But it is recommended to buy a better quality charger by paying more money.

To protect the Samsung phone battery, the best solution is definitely to use original chargers made by this company.

Note that if you do not use the original charger of the device, use authentic and high-quality alternative samples such as Samsung charger, Anker charger, or other brands to charge your phone and match its voltage with the voltage supported by the device. For example, if your phone supports 33W charging, it is recommended to use a 33W charger. The best charger article will help you choose the best charger model.

How to solve the problem of slow charging of the Android phone?

Checking the charging port of the phone

Galaxy A73 charging port

Maybe the slow charging of the phone is related to its port; In fact, the dirtiness of the charging port is one of the most common causes of the aforementioned problem. Check the charging port of the device carefully and clean it with compressed air or a small soft brush. Accumulation of dust and other particles on the copper lines of the charging port can prevent the correct connection of the charger socket to it and also prevent the correct transfer of electricity, and this can lead to a decrease in charging speed.

In some cases, you will notice that the charging port is a little loose after connecting the cable to the phone; In this scenario, it is possible that one of the pins of the charging port is loose. Unfortunately, there is not much you can do in the mentioned conditions and you have to go to authorized mobile repair centers.

Using a weak power source

electrical outlet

Using the USB port of a laptop or computer and other electronic devices can be another reason for slow phone charging; Because in many cases, these ports have a weak power output that is lower than the input power of the phone, and as a result, the charging speed decreases.

In this situation, check your smartphone by connecting it to the main charger and power outlet to determine whether the problem is from a weak power source or not. In some cases, the defective wiring of the building can also cause the failure of electrical outlets, which can be ensured by connecting another electrical device to the desired outlet.

Overheating of the phone while charging

Do you know that the hotter your smartphone gets, the slower its charging speed? This feature is actually one of the device’s solutions to protect internal parts from failure; When the internal temperature exceeds the limit, it will reduce the charging speed, and this feature is one of the ways to take care of the battery of Samsung and other brands. In other words, the cooler your device stays, the faster it will charge, and this is why many fast wireless chargers are equipped with an internal fan.

If you want your Android phone to charge faster, remove the protective case and place it in a cool place (for example, next to a window out of direct sunlight).

Not using the phone while connected to the charger

If you cannot stay away from your Android phone even for a moment and you use it continuously during the day, the device will not have a chance to rest while charging. Using the phone while connected to electricity can lead to an increase in the consumption of hardware resources and, as a result, an increase in battery consumption, and these processes together reduce the device’s charging speed. So simply give yourself and the device some rest while charging your phone and don’t use it.

Charging Xiaomi 12 Lite

Using the phone while connected to the charger will generate more heat, and this factor will reduce the charging speed and even damage the battery in the long run.

Disabling fast charging

Some Android phones, including various models of Samsung phones, have provided the possibility of deactivating fast charging, and in other words, the reason for the slow charging of your Android phone can be related to the deactivation of this feature. In the following, we explain the method of checking the activation of fast charging. If you need to, you can also visit the article Does fast charging ruin the battery because you will get complete information about fast charging technology and its possible damages.

Checking the fast charging capability of Samsung phones

Enter the settings of your Samsung phone and then go to Battery > Charging settings. On this page, you will see the Fast Charging option, if it is active, the device will be charged at maximum power, and if the feature is off, the phone will be charged at a slow speed.

Samsung phone settings
Samsung phone battery option
Fast charging option for Samsung phones

How to solve the problem of slow charging of the Android phone?

Checking the fast charging capability of other Android phones

If you are using a non-Samsung Android phone, go to the settings menu and type Fast Charge in the search section. If your device has the ability to enable and disable fast charging, this option will be displayed and you can turn it on or off.

You may ask how to take care of the phone’s battery when using fast charging, and the answer is that it is suggested to disable the fast charging feature as often as possible. In fact, by doing this, you allow the battery of the device to be charged at a normal speed without applying too much pressure, which can help improve its temperature and life.

In the article on how to change the charge symbol of Samsung phones, a simple method to change the graphic appearance of the charge indicator in Galaxy phones is explained, which we suggest you read if you wish.

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The new version of Copilot was unveiled; Microsoft artificial intelligence

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Microsoft has unveiled the biggest update ever to Copilot, which has advanced and exciting features.

The new version of Copilot was unveiled; Microsoft artificial intelligence

Today, Microsoft unveiled extensive changes to the Kopilot smart assistant. By adding audio and visual capabilities, Copilot will become a more personal AI assistant. Copilot’s new features include a special mode for reading news headlines, the ability to view the content of your screen, and an audio feature for more natural interaction.

Copilot’s smart assistant is undergoing a major redesign across mobile, web, and dedicated Windows platforms to improve its user experience with a card-based approach and more closely resemble Inflection AI’s Pi personal AI assistant.

Earlier this year, Microsoft hired a number of Inflection AI experts, including Mustafa Suleiman, co-founder of Google DeepMind and current CEO of Microsoft’s AI division. This is Suleiman’s first major impact at CoPilot after taking over the leadership role of Microsoft’s AI division.

The user interface of Copilot has undergone a significant evolution compared to the previous versions of Microsoft and has a completely different look. This user interface elevates the user experience to a higher level with a warmer and more attractive design, especially on the personalized Copilot Discover screen.

Unlike simple text prompts in chatbots, Copilot Discover provides useful and relevant information to the user. Microsoft says it’s fully personalizing Copilot’s home page based on a user’s conversation history, and over time will enrich the page with useful searches, tips, and related information.

New Copilot home page

Microsoft

Earlier this year, Microsoft handed over the version for regular users to Tim Sulaiman to do more experiments in the field of personalization and creating personality traits for this smart assistant. “What we’ve learned from the Pi team and the professionals who have joined us from Inflection AI is that they always pay close attention to the details of our customers’ needs,” Yusuf Mehdi, executive vice president and senior director of consumer marketing at Microsoft, said in an interview with The Verge. “The way they listened and what they learned from the long conversations in this research has undoubtedly influenced what we’ve done.”

In addition to improving Kopilot’s appearance, Microsoft has taken great strides by adding ChatGPT-like voice capabilities. Now users can chat with Kopilot’s AI assistant, ask questions, and even interrupt the conversation like a normal conversation with friends or colleagues. Copilot currently offers four different audio options.

The new version of Copilot in mobile

Microsoft

Copilot Vision is the second big change that allows Microsoft’s AI assistant to see what you’re looking at on a web page. You can ask it questions about text, images, and page content, and get natural answers combined with Copilot’s new audio features. For example, when shopping online, you can use Copilot Vision to receive product suggestions and let it search for a variety of options for you.

New copilot voice search

Microsoft

The use of Copilot Vision is completely optional, and Microsoft emphasizes that no content is stored or used to train models. Copilot Vision isn’t available on all websites yet, as Microsoft has put restrictions on the types of websites that the feature works with. “We start with a limited list of popular websites to ensure the experience is safe and secure for all users,” says the Copilot team.

According to The Verge, Microsoft has clearly outlined a long-term vision for new audio and visual features in the Copilot smart assistant. In one hands-on demonstration, Copilot Vision was used to analyze images of old handwritten food recipes. Copilot Vision is able to recognize the type of food and estimate its approximate cooking time. Microsoft also showed off a similar experience for Xbox games earlier this year, showing how Copilot can help users navigate games like Minecraft.

The next stage of Copilot development includes a new feature called Copilot Daily. This feature provides audio summaries of news and weather as if read by a professional news anchor. This summary is designed as a short clip that users can listen to in the morning.

Copilot Daily feature

Microsoft

The content of Copilot Daily is obtained only from reliable and authorized news and weather sources. Microsoft is initially working with news agencies Reuters, Axel Springer and Hearst, and the Financial Times, with plans to add more news sources in the future.

Copilot is able to answer more complex questions thanks to advanced OpenAI models. The new Think Deeper feature allows CoPilot to spend more time processing complex questions and provide step-by-step and more detailed answers. This feature will be very useful, especially for comparing two different options.

The Think Deeper feature is still in the early stages of development and Microsoft has it in Copilot Labs. These labs are a space to evaluate new features that Microsoft develops.

The Copilot Vision feature will also initially be part of Copilot Labs, where users can share their thoughts on new experiences. Microsoft is taking a more cautious approach to Copilot Vision after the recall was criticized for security and privacy issues.

From today, the new Copilot will be available to users. The new Copilot can be accessed through the iOS and Android mobile apps, the copilot.microsoft.com website, and the Copilot Windows app.

Initially, the Copilot Voice feature will only be available in English in Australia, Canada, New Zealand, the United Kingdom, and the United States. However, there are plans to expand this feature to more regions and languages ​​in the future. The Copilot Daily feature will initially be limited to the US and the UK, and the Copilot Vision feature will initially be available to a limited number of Copilot Pro subscribers in the US.

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Everything about Python; A programming language for everyone

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Python is called “language for everyone” because it is easy for everyone to learn. Follow this article to learn about this popular programming language.

Everything about Python; A programming language for everyone

Python is one of the most popular programming languages ​​in the world, and most people who want to take the first steps in programming choose Python; Because It is very close to the English language and removes most of the fear and hesitation of beginners in the early stages; So that learning programming language seems possible for them.

According to the latest Stack Overflow survey of 2022, Python is the third most popular language among people who want to learn programming language and the fourth most popular language among developers.

It is also a versatile language used in a variety of fields including artificial intelligence, machine learning, data science, and web development, easily making it to the list of top-grossing programming languages ​​of 2023.

If you are curious about Python and want to make sure that it is exactly the language you need before starting to learn the programming language, follow this article.

Table of contents
  • The story of the birth of Python
  • Zen Python 
  • How does Python work?
  • Reasons for Python’s popularity
  • Python frameworks
  • 1. Django
  • 2. Flask
  • 3. Bottle
  • 4. CherryPy
  • 5. Web-to-Py (Web2Py)
  • Python libraries 
  • 1. TensorFlow
  • 2. Scikit-Learn
  • 3. Numpy
  • 4. Keras
  • 5. PyTorch
  • What projects can be developed with Python?
  • What companies use Python?
  • Install Python
  • How long does it take to learn Python?
  • Where to start to learn Python?
  • Python alternative languages
  • Weaknesses of Python
  • The Future of Python

The story of the birth of Python

The Python programming language was born in December 1989 during the Christmas holidays in Amsterdam, Holland. Guido van Rossum, a Dutch programmer then working at Centrum Wiskunde & Informatica, a mathematical and computer science research institute, decided for fun while spending the Christmas holidays on a new programming language that had been around for a long time. He wanted to write a commentary based on ABC.

Python programming language logo

ABC is a high-level, general-purpose programming language similar to BASIC and Pascal that was developed at the institute where Rossum worked. The purpose of creating ABC was to teach programming and prototyping, and because it was high-level (that is, it was similar to human language), it was easily read in English, and it was the best solution for teaching loops, logic, and data to beginners. Van Rossum had worked on the ABC project for several years and implemented many of its features in Python. The reason for choosing the name Python for this new language was his interest in the comedy series ” Monty Python Bird Circus “.

Khidou wanted the development of the application to be possible simply and without worrying about hardware, memory management, and such complications; So he thought of inventing his own programming language, inspired his ideas from ABC, and reducing the project time from three years to a three-month project; And that’s how Python was born.

Python’s name is taken from the Monty Python comedy series

In February 1991, van Rossum published Python code on alt. sources. alt. sources was like a forum where people shared their source codes and it can be considered one of the first platforms that helped the development of open-source projects.

Python is a high-level interpreter language; This means that it is closer to human language, so it is easier for beginners to learn, but to be comprehensible to a computer, it needs software to directly implement the instructions. In fact, the Python language was founded on the principle of making programming understandable to everyone, and van Rossum adhered to this principle throughout his career.

Python was founded on the principle of making programming understandable to everyone

At first, Khedo didn’t have much hope for Python’s popularity. Before the globalization of the Internet, it was difficult to convince people to use a new programming language, and in the 1980s, Khedo had to travel and distribute magnetic tapes to people for years to introduce and promote ABC. ABC at that time could not make room between the programmers; For this reason, Khido did not have any special expectations from Python; Although the introduction of Python, which in those days was enough to download from newsgroups known as Usenet, was much easier than door-to-door distribution of magnetic tapes.

Khedo Van Rossum, creator of PythonKhedo van Rossum speaking at the 2018 Python Language Conference

But in 1995, a company called Zope was founded, specializing in the production of ad engines for the Internet. Zope created dynamic web pages written in Python, thus popularizing Python in its early days. Zope is run by a team of Python developers, joined by Van Rossum in 2000.

It was around this time that Van Rossum was nicknamed the “benevolent dictator for life” because he was the creator of this language and controlled its development stages. This nickname was later given to the leaders of text game projects who were the founders of the project themselves and had the final say in discussions and disagreements.

Released in October 2000, Python 2 quickly became popular in the systems industry as programmers were able to find creative ways to automate their processes. During this period, web development also experienced significant growth, and frameworks such as Jinja, Flask, and Django emerged, and large communities were immediately created for these frameworks.

In 2001, the Python Software Foundation was founded, an American non-profit organization dedicated entirely to the Python language. This foundation is also responsible for organizing the Python conference, which is held in 40 countries.

By 2010, Python-based frameworks were among the top ten, although the number of dynamic website competitors was increasing day by day so the 2000s can be called the peak years of Python. According to the TIOBE site ranking, in 2000, Python was the 20th most used language; By 2005, it climbed to the 6th place, and in April 2023, it finally reached the position of the copy. This website has selected Python as the “Programming Language of the Year” in 2007, 2010, 2018, 2020 and 2021.

The TIOBE site chose Python as the “Programming Language of the Year” five times

 In 2005, Van Rossum joined Google and worked on Google App Engine, which ran Python applications in the cloud. With Van Rossum joining Google, Python’s bright future was guaranteed.

Python 3 was released in December 2008 and caused a lot of trouble for developers because it was not compatible with Python 2. Some developers preferred to work with Python 2 and others with Python 3.

Although Python quickly became popular among tech startups, it didn’t catch on among large companies for a long time. Until the late 2000s, MIT student Drew Houston, after leaving his flash drive at home, thought of creating a space for file sharing, and in 2007, he released the Dropbox software for this purpose. Dropbox was written in Python and within a year it reached three million users and attracted the attention of large companies. Since Dropbox was written in Python 2, van Rossum joined the team in 2013 to port the program to Python 3. Van Rossum worked with Dropbox until his retirement.

It was October 2019 when Van Rossum officially announced his retirement and stepped down from the position of “the eternal benevolent dictator”. After Van Rossum’s retirement, the core Python developers formed a steering council to decide on future changes to Python, and Van Rossum is a member of this council.

Python has become so big and popular these days that more people are deciding on it. In November 2020 Van Rossum announced that retirement was boring for him and joined Microsoft’s developer division as a “Distinguished Engineer” given to the company’s most outstanding engineers. In a tweet, he promised to make Python better for all platforms, not just Windows.

Zen Python

Tim Peters, one of the main developers of Python, wrote a set of programming principles in 1999, known as the “Zen of Python”. Python developers and programmers are still trying to adhere to these principles. To view these principles in the Python interpreter, just enter the “import this” code to display this list:

Zen Python
  •   Beautiful is better than ugly.
  •   Explicit expression is better than implied.
  •   Simple is better than complicated.
  •   Complex is better than complicated.
  •   Straight and smooth is better than nested.
  •   Scattered is better than dense.
  •   Readability is important.
  •   Special cases are not special enough to break the rules.
  •   Although the feasibility is more pure.
  •   Errors should never be dismissed in silence.
  •   Unless they are explicitly silenced.
  •   When faced with ambiguity, avoid the temptation to guess.
  •   There should be one (and preferably only one) clear way of doing things.
  •   Although this method may not seem obvious at first unless you are Dutch.
  •   Now is better than ever.
  •   Although “never” is often better than “right now”.
  •   If its implementation is hard to describe, it’s a bad idea.
  •   If the implementation is easy to describe, it might be a good idea.
  •   Namespaces are a great idea, let’s use them more!

How does Python work?

When you write a program in C or C++, you must compile it; This means that you have to convert the code that is understandable for humans into a code that is understandable for computers. Machine code is actually low-level instructions that can be directly executed by the CPU. After the compilation process is completed successfully, your code will produce an executable file. Running this code will execute all the instructions you wrote step by step.

Python mechanism

But Python is generally an interpreted language and not a compiled language, although compilation is one of the stages of the coding process with Python. Python code in the file py. It is written, first, it is compiled as bytecode and then in pic format. or pyo. is saved.

In fact, instead of being translated into machine code like C++, Python code is translated into bytecode. Bytecode is a set of low-level instructions that can be executed by an interpreter. On most computers, the Python interpreter is installed in the path usr/local/bin/python3.11/. Instead of executing instructions on the CPU, bytecode executes them on the virtual machine.

One of the advantages of interpreted languages ​​like Python is that they are independent of the operating system; This means that as long as the Python bytecode and the virtual machine are of the same version, this code can be run on any platform, including Windows or MacOS.

Reasons for Python’s popularity

Think of the day when every user can program their own computer. We look to a future where every computer user will be able to “lift the hood” and improve the applications inside the computer. We believe this will fundamentally change the nature of software and software development.

These sentences were the proposal that the “Computer Programming for Everyone” project used to introduce itself. Van Rossum started this project to encourage people to program and he believed that the programming language should be so simple and understandable that every computer user can learn it easily.

Although Python language is slower than C and Java and is not suitable for designing applications that require high speed to run, such as heavy games, it has many advantages that have made it one of the most popular programming languages; including:

1. Easy to learn and use

Learning and using the Python language is very easy for beginners because it has a simple structure, readable codes, and commands very close to the English language, and compared to other languages, it requires writing much fewer lines of code to execute tasks.

A comic about the ease of the Python languageA comic about how easy Python is

2. A big and supportive Python community

Python was created more than 30 years ago, and since then the community of Python programmers has grown enough to support any developer at any level, whether a beginner or a professional. To learn Python, there are many free educational resources and videos in this forum and all over the Internet, and for this reason, people who choose this language to learn will not have to worry about the lack of resources.

3. The support of big sponsors

Python community

Programming languages ​​grow faster with the support of large companies. Facebook supports PHP, Oracle supports Java, and Microsoft supports Visual Basic and C#. Python language is also supported by Facebook, Amazon web services and especially Google. Since 2006, Google has chosen Python to develop many of its applications and platforms.

4. Hundreds of Python libraries and frameworks

Due to its large sponsors and active community, Python has a variety of unique libraries that save programmers time. There are many cloud multimedia services that support Python developers on different platforms through library tools.

5. Versatility, efficiency, reliability and speed

Python language can be used in various environments including mobile and desktop applications, web development, and hardware programming. Python’s versatility has made it the first choice of many programmers in various fields. Although the execution speed of programs written in Python is slightly lower than that of compiled languages ​​such as C, developing an application in Python takes much less time and takes up less space in memory.

6. Big data, machine learning, and cloud computing

After R, Python is the most popular programming language in the field of data science and analysis, because it is a very understandable language for many researchers who do not have a programming background. A large amount of data processing in companies is done only with Python. Most of the research and development projects are also done with the Python language, because Python has many uses, including the ease of analyzing and organizing usable data. Meanwhile, hundreds of Python libraries are used in thousands of machine-learning projects every day. Realizing the importance of Python, the hiring of Python programmers with mastery of data science principles has also increased a lot.

7. The flexibility of the Python language

Python is so flexible that it allows the developer to try a different project each time. Python does not limit developers to the development of specific applications and leaves them free to create any desired application. Also, migrating from JavaScript to Python is very easy for people who want to go from front-end to back-end, even though the two languages ​​are different.

8. Using Python in universities

Due to the use of Python in the field of artificial intelligence, deep learning, and data science, today this language is used to teach programming in schools and universities.

9. Automation capability

The many tools and modules that Python provides to the developer make the process of automating repetitive and boring tasks very easy and save time. Meanwhile, the number of lines of Python code for automation tool development is so small that it surprises the programmer.

10. Python is the language of startups

Ease of use, fast development, and low costs make Python a good choice for small startups with limited budgets. With the significant increase in the popularity of social media and the explosion of data in this platform, many startups active in the field of data analysis go to the Python language.

Python frameworks

Python frameworks are a collection of modules and packages that help developers speed up development. These frameworks automate common processes and implementations and save time, allowing the developer to focus only on the application logic and leave the implementation of these common processes to the framework.

Python frameworks are generally divided into two categories:

  • A micro-framework that is easy and convenient to use and suitable for developing small and medium-sized applications.
  • The full-stack framework, which has a more complex nature, provides the user with more extensive libraries, has the ability to manage data, and is used for the development of various applications.

Developers need access to the frameworks of this language to build applications with Python. Here we introduce 5 examples of the best and most popular Python frameworks:

1. Django

python django

Large companies use the Django framework to save time and write less code in developing web applications. Django is a full-stack framework and is very popular because it is free and open-source. In fact, Django is so popular that if you go to a Python developer, wake him up, and ask him at gunpoint to design an app for you, you have no doubt that he will automatically switch to Django.

This framework includes all the necessary features by default, but its main feature is the emphasis on the principle of “avoid duplicate work”. Developers save time in the development of their projects with the help of Object-Relational Mapping, which is available in the Django framework.

Large companies and organizations that use the Django framework to build applications include NASA, Instagram, YouTube, and The Washington Post.

2 .  Flask

flask

Flask falls under the category of microframeworks, which means it focuses on the bare minimum and leaves the rest to the developer. The Flask framework is a very suitable choice for people who know exactly what they want and want to have their hands open in designing web applications. This framework is also a good choice for emergency projects, medium to large scale. In cases where Django does not meet your needs in the development of web projects, you can go to Flask.

Famous brands that use Flask include Netflix, Lyft, Airbnb, Reddit, and Mailgun.

3. Bottle

bottle framework

If you think that Flask doesn’t open your hands enough to design the application you want, go to Battle. Battle framework is a good choice for developing very small applications (for example, less than 500 lines of code) that do not require special features. Since Battle is a microframework, it only depends on the Python standard library.

Of course, keep this point in mind that in practice, using the Battle framework may interfere with your work; If you need to add a special feature to the application in the middle of the project, you will be in trouble, because Battle puts all the code in a single file. The battle framework is not suitable for developing large applications.

4. CherryPy

Cherry Pie framework

CherryPy is an open-source microframework for Python. Its minimal design is suitable for building web applications that can run on various platforms, including Windows, MacOS, Linux, and any other operating system that supports Python.

Cherry Pie is a good option for startups because it has few restrictions. This framework uses any type of technology for formatting, data access, etc., and it easily handles sessions, statistics, cookies, file uploads, and so on. The CherryPy community supports both beginners and professional developers.

5. Web-to-Py (Web2Py)

web2py framework

Web2Py is a full-stack framework and is a good choice for developers and data scientists due to its data management capabilities. This framework is mostly used for projects related to data collection and analysis.

Python libraries

The main difference between a framework and a library is their “complexity”, which is less in libraries. A library is a set of packages that implement certain operations, while a framework contains the architecture of an application.

When the developer calls a method from the library, the control of the development process is in his own hands; But in the case of frameworks, the control of the process is in the hands of the framework, not the developer. Frameworks are more commonly used than libraries because they are more flexible and provide tools for the user to extend their features. Next, we will introduce 5 popular Python libraries

1. TensorFlow

tensorflow library

TensorFlow is an open-source library suitable for projects related to neural networks, computational graphs, and applications focused on machine learning. This library was created by Google in collaboration with the Brain Team deep learning artificial intelligence research team; For this reason, this library is present in almost all Google applications for machine learning.

2. Scikit-Learn

Scikit-Learn library

The PsycheLearn library is for Python applications focused on machine learning and is ideal for validating supervised models on unseen data.  Scikit-Learn also provides an efficient approach for clustering, factor analysis, and principal component analysis for unsupervised neural networks and is a good choice in the field of image processing, such as feature extraction from images and texts.

3. Numpy

NUMPY library

Numpy is a library that other libraries such as TensorFlow use as their internal library to perform several operations. Since Python deals with applications in the data domain, Numpy helps developers a lot with its complex capabilities.

The main advantages are interactive features and ease of use. This library greatly simplifies complex mathematical implementations. If you are thinking of doing a project in the field of data science and machine learning, using the Numpy library will help you a lot.

4. Keras

keras library

Keras is a machine learning library in Python and provides a smooth mechanism for developing neural networks. Cress also offers best-in-class applications for model compilation, data set processing, graph visualization, and more.

This library is used in the development of backend applications based on Python. For example, Uber, Netflix, and Instacart use this library. In addition, startups with machine learning at the core of their product design have a special look at this library.

5. PyTorch

pytorch library

PyTorch is one of the largest machine learning libraries that allows developers to perform tensor calculations and performs well in the field of neural networks. If you are interested in natural language processing (NLP), the PyTorch library is a good choice for your projects.

Facebook developed this library in its artificial intelligence research group, and Uber uses it in the backend of its “Pyro” programming software. Since its inception, PieTorch has grown in popularity and attracted the attention of an increasing number of machine learning developers.

What projects can be developed with Python?

Artificial intelligence robots and the future of jobs

Learning the basics of Python is one thing, but what to do with this skill is another story and may become a challenge for some. Here we introduce 15 interesting and practical projects that can be developed with Python, which are good options to start with:

1. Organize files in the system

Python can be easily used to automatically organize files on the system. Operations such as renaming, copying, and moving hundreds of files can be done by writing a piece of Python code in a few seconds. For example, beets, a free and open-source software for organizing music files, uses Python and allows the user to manipulate the codes and even write the desired plug-in.

2. Listing

Using Python, you can save a list of your favorite websites on the Python command line instead of bookmarking them and moving them from one browser to another. For example, Buku bookmark management is written in Python 3 and besides managing the list of favorite websites, it has the possibility of automatic tagging, fixing broken links and searching in the database, and even locking and encrypting your lists.

This app is an open-source project and if you have an idea and don’t know what to do with it, you can add it as a new feature to this project so that other users can use it.

3. Creating a resume on a static website

Written in Python, Pelican is designed for building static websites and is a great choice for creating a clean yet interactive resume. In Pelican, you can access Python codes and modify them as much as you want.

4. Building dynamic websites

Python web frameworks such as Django and Flask will help you a lot to build dynamic websites with many features. For example, Instagram uses Django and Pinterest uses Flask, and both have the ability to manage high-resolution images, complex user interactions, and responsive web design elements, and use Python in their backend.

5. Data visualization

Data visualization with Python

Python libraries provide a large set of data visualization tools to make it easier to examine data using graphs and maps. With the Python-based visualization library Seaborn and Matplotlib, you can easily display your data as graphs and maps, and use libraries like Bokeh to add more interactivity.

6. Construction of neural network

Companies like Uber use neural networks to communicate between passengers and drivers and even improve the quality of food and restaurant offers. Python language is at the center of these activities. According to Uber, the Pytorch deep learning library is the mainstay of the company’s algorithm development.

Python provides libraries such as Tensorflow and Cress for deep learning projects. By learning Python and using these libraries to build neural networks, you will gain a skill that will be useful in various projects for years to come.

7. Building a recommender engine

Sentiment analysis with Python

Another popular use of machine learning is the recommender engine. Python libraries such as NumPy and Scikit-Learn provide the user with a large set of diverse tools to create a platform for product offerings, for example, in online stores. For example, with the help of this data science stack and its combination with big data frameworks such as Apache Hadoop, Spotify, and Netflix can analyze data and suggest their favorite music and movies to users.

8. Analysis of user feedback

User sentiment analysis helps businesses make important decisions, and Python’s data science stack, its natural language toolbox (nltk), combined with simple, supervised learning algorithms can quickly identify comments, tweets, or any kind of feedback from Check the user side.

9. Collecting data from websites

Of course, many of these projects mentioned so far are not possible without data collection. With the help of Python and libraries and frameworks like Selenium , ScraPy and BeautifulSoup, you can easily extract information from different websites. Additionally, Python easily integrates with existing APIs, helping to pull structured data from websites quickly and efficiently.

10. Making mobile applications

More than 45% of the world’s population uses a smartphone, and for this reason, the mobile application market is always hot. With the help of the Kivy Python framework, you can develop applications that can be run on different operating systems. For example, Dropbox has used Python to build its mobile application, which runs without any problems on Windows, Mac OS, and even some Linux distributions.

11. Cryptocurrency exchange

With the help of Python, you can create a cryptocurrency trading robot that is active all the time and operates independently of the user. It is also possible to predict the best time to buy and sell cryptocurrency by combining machine learning algorithms in this bot. Even if you are not interested in buying and selling cryptocurrency yourself, your bot can have a high price in the market.

12. Making bots for social networks

With the help of Python, bots can be made to take over a large amount of your online activities on social networks. You can connect directly to social networking services with the help of libraries like Tweepy and InstaPy, or write a bot code and connect it to an API, just like the ones offered by YouTube Reddit, or Discord.

13. Creating a chatbot

These days, with the advent of ChatGPT and Bing Chat, the chatbot market is hot! Python makes it possible to build complex chatbots by integrating nltk with machine learning libraries. You can even add sound to your chatbot using the PyAudio and SpeechRecognition libraries and add speech-to-text functionality.

14. Connecting to the Internet of Things

With tools like Arduino and Raspberry Pi, you can build robots, home appliances, and small devices that connect to the Internet of Things and use the Python language. For example, MicroPython is an open-source project that greatly simplifies programming for microcontrollers. You can even set up your own  firewall or irrigation system using Python.

15. Use of other languages

Sometimes the project you have in mind cannot be completely written in Python. In this situation, it is not necessary to abandon Python completely and go for other languages; Rather, the flexibility of Python allows you to use their capabilities in your Python project with the help of special Python modules (extension modules) wherever you need to use another language such as C or C++.

What companies use Python?

Many technology companies and large and successful organizations in the world use Python language for their website backend development or data analysis. Here we get to know some of them:

Instagram

Instagram

Instagram , the largest photo sharing application in the world with more than 2 billion daily active users, uses the Django framework, which is written in Python, for its backend, and the reason for this is the simplicity and popularity of Python.

Google

Google

Google is the most used search engine in the world with a 93% share of the market. Google has been a fan of Python since the beginning, and its founders decided to “use Python wherever possible and C++ wherever necessary .” The ease of using Python is enough that Google’s first web crawler, which was written in Java, was later rewritten in Python to make it easier to use.

Spotify

Spotify

Spotify, a music and podcast streaming platform, was launched in 2008 and has more than 450 million active users today. While Spotify’s website uses WordPress, its application is built with Python. 80% of Spotify services are based on Python and the rest are based on other languages ​​such as Java, C, and C++. Spotify also uses Python for data analysis and backend services.

Netflix

Netflix

With more than 200 million members, Netflix is ​​the largest Internet television network in the world. Like Spotify, Netflix uses Python for data analysis. Additionally, it allows its software engineers to code in whatever language they are most comfortable with, and most Netflix programmers have preferred Python. According to Netflix engineers, Python’s standard library, its highly active and growing community, and the wide variety of available libraries make it possible for developers to solve any problem.

Reddit

reddit

The Reddit website has more than 400 million monthly active users and is the 10th most visited website in the world in 2023. Reddit originally used Lisp but was rewritten in Python six months after launch. The reason for this change was Python’s access to more diverse libraries and its flexibility in terms of development. When Reddit hires programmers, they tell them that everything they write must be in Python so that it’s easier to read and it’s easy to understand if the code they wrote is good or bad.

Python language has many fans among large companies and organizations. Other examples of prominent companies using Python include Facebook, NASA, Quora, Pinterest, YouTube, Dropbox, Amazon, Uber, Lyft, CIA, PayPal, Nokia, and IBM.

Install Python

Python can be installed on Windows, Linux, MacOS, and certain platforms such as Android, iOS, Solaris IBM AS/400, etc. and there are different ways to install it. But before installing, you should know that Python has two versions, 2 and 3. Version 2 was popular in the 2000s, but now the best version to use is version 3; Because the language and libraries are only updated in the third version.

The easiest way to install the latest version of Python is to download it from the official site itself. Just be careful when installing, check the “Add Python 3. x to PATH” option so that after installation you can install coding and Python packages through the cmd environment. In the Windows environment, you can also download and install Python through the Microsoft Store, which is very easy.

  • Introductory training of Python programming language
  • What tools and software will we need to start programming?

Most Linux distributions also come with Python by default, and you may need to update it to the latest version. To install Python in Linux, you can do it through the package manager, and if it is not possible, through the source codes.

The easiest way to add functionality to pure Python, especially for data scientists, is to download it from the Anaconda site. The package you download from this site includes pure Python, essential libraries for scientists, and machine learning (such as name, say, and pandas), as well as two coding tools, Spyder and Jupyter Notebook. Installing this package is very easy and you only need to select your operating system and click on download.

How long does it take to learn Python?

If you have no background in Python and want to start learning it from scratch, it usually takes three to six months to learn it; However, it takes several years to become an expert in this language.

If you have a background in the Java programming language and want to learn Python as a second language, it only takes a day or two to familiarize yourself with the Python environment and write your first “hello world” code. If you use interactive platforms like Educative or CodeCademy or freeCodeCamp, you can write very simple programs in Python in a few minutes.

User working with Lenovo Legion 5 Pro laptop

On the other hand, if you plan to use Python in data science (for example, for data analysis or machine learning), it takes less time to learn, because for data science you only need a specific use of the language and an understanding Its basic principles do not take more than one to two months. According to 365datascience statistics, if you devote 5 hours of your time a day to learning Python, you can learn the fundamental principles required for data science analysis in Python within a month.

Fortunately, in order to be hired as a Python programmer, you don’t need full expertise in this field, and just learning Python, debugging, and familiarity with software development tools such as Git is enough; You will gain expertise along the way.

Where to start to learn Python?

The best way to learn Python or any other programming language is to practice coding on a daily basis. Of course, that’s easy to say, because as soon as you start coding, you’re faced with big challenges, and all you have to do is drop a semicolon somewhere and you’ll get a whole bunch of error messages. That’s why you will need a guide to learn Python.

Although you’ll get the best guidance from face-to-face interactions with people familiar with Python, there are other ways to learn the language. For example, you can use free websites like w3school or geeksforgeeks or freecodecamp or online courses like The Complete Python Pro Bootcamp on the Udemy website and when you get a good understanding of this language, go to read a book like Automate the Boring Stuff with Python for a deeper knowledge of Get Python. Of course, reading a book is not an easy way to learn a programming language, and you can use online courses based on these books.

Metal body in the beautiful U4 Gigabyte laptop

On the other hand, you can advance learning Python by running a project; For example, a project related to automation, building a web application, or even a machine learning model.

These days, learning Python with mobile applications has also become popular; Programs like SoloLearn or Datacamp provide you with a simple way to learn programming languages ​​and use an environment to run codes; However, you may need to get help from other guides as well.

Python alternative languages

The most famous alternative programming language to Python is called Ruby, which is structurally so similar to Python that it is difficult to learn them one after the other; It’s like trying to learn Spanish and Portuguese at the same time.

Another alternative language in the web domain is full-stack JavaScript. Python and JavaScript are not very similar, but they can be used for similar purposes.

Weaknesses of Python

Python is often accused of being “slow” because of its high-level and interpretive nature; Because the interpreter has to do the extra work of translating the bytecode into something machine executable. Simply put, if you can speak to someone in your native language, the conversation will go faster than if you had the help of a translator to translate your language into a language that the other person can understand.

Python is often accused of being “slow”.

Python also takes more time to run than low-level and compiled languages ​​like Java or Rust because it has to be converted into a language that can be understood by the computer. As a result, Python is not often used in cases where execution speed is extremely important, such as building distributed database systems or developing heavy games.

On the other hand, the efficiency of Python in terms of using memory and storage space is less than that of compiled languages; As a result, mobile applications written in Python consume a lot of RAM and battery.

Another weakness of Python is its variety of different versions, which can be confusing for those who are planning to start programming for the first time.

Regarding Python, the concern of scalability is sometimes raised; However, this problem can be solved to some extent with alternative Python implementations such as PyPy.

The Future of Python

From its humble beginnings as a small Christmas project, Python has taken a long and bumpy journey to become one of the most popular programming languages ​​in the world. Many of the key principles that led to the birth of Python, including simplicity and ease of understanding, still hold true for the language and will define its future development path.

The future of Python

Although Python is becoming more and more popular and has virtually taken over the field of data science, there are some challenges in its way. For example, Python’s presence in smartphones, which are more common these days than PCs, or multi-core processors, is minimal.

Python has taken over the field of data science, But its presence in smartphones is weak

The main reason for Python’s popularity is its use in machine learning; But it doesn’t have much to say in the field of mobile or web application development, because it is slow. Python creator Van Rasmus, who now works at Microsoft, admits that Python-based applications consume a lot of RAM and battery. He is improving the performance of Python and believes that it is possible to double the efficiency of Python in the future.

In addition, due to being “sticky”, Python has acquired a wider range of users, and programmers push the boundaries of this language every day with the power of their creativity and innovation. Many people think that Python is only used in the backend, but the capabilities of this language are much more than these words.

In the words of Python’s creator, Guido van Rossum, “Python is a test to determine how much freedom programmers need.” If it exceeds its limit, no one can read another person’s code. If it falls below its limit, the ability to express ideas will be jeopardized.

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